Cengage Group Logo

Cengage Group

Sr Product Marketing Manager, SaaS Product

Job Posted 21 Days Ago Posted 21 Days Ago
Remote
2 Locations
130K-150K Annually
Senior level
Remote
2 Locations
130K-150K Annually
Senior level
The Senior Product Marketing Manager will analyze competitive insights, influence product strategy, lead market campaigns, and support sales enablement in the cybersecurity sector.
The summary above was generated by AI
We believe in the power and joy of learning

At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

Our culture values inclusion, engagement, and discovery

Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-belonging/.

What you'll do here:

We are seeking an experienced and dynamic Senior Product Marketing Manager, SaaS Product who will gather, analyze, and disseminate critical competitive insights that inform strategic decision-making within our organization. You will play a critical role in helping Infosec win in the market by supporting our Sales teams with actionable competitive insights, enablement content, and strategic deal support. This role involves tracking industry trends, competitor strategies, market dynamics, product developments, and customer feedback to enable data-driven decisions across product development, marketing tactics, sales, and strategy. You will be the designer and orchestrater of the go-to-market plan. In this role, you will drive success by keeping the buyer at the heart of everything you do.

Responsibilities:
  • Go-to-market. Define and lead ABX strategies from prospecting to deal close through buyer personas/ICPs to define segment-based positioning and messaging. Perform customer and prospect research via interviews, surveys, and analyst reports.
  • Competitive intelligence. Conduct continuous competitive research by monitoring earnings calls, analyst reports, sales intelligence and the use of AI to uncover strategic insights that inform deal and marketing strategy and sales enablement. Conduct detailed analyses of cybersecurity competitors, including product features, pricing models, market positioning, strategic direction, and customer perceptions. Monitor industry trends, emerging threats, and technological advancements within the cybersecurity landscape.
  • Product launches. Work with Product Management and Sales to define marketability of new product features and launches. Create marketing launch plan based on inputs. Manage visibility and communication on launch activities for prospect and client-facing teams.
  • Campaign strategy. Brainstorm concepts for prospect and customer engagement beyond launches – work with Sales and CSM leadership to identify opportunities for promotions, cross-selling, and seasonal campaign concepts.
  • Product roadmap. Influence product roadmap development based on business initiatives, market needs and customer feedback.
  • Sales enablement. Strategize with Sales Enablement to arm, train and empower sellers to shorten the sales cycle and improve win rate through building sales resources, identifying customer references, and sharing standard processes. Develop and maintain battle cards, competitor profiles, and market analysis to support sales in winning deals.
  • Data-driven approach. Review product performance data against goals on a regular basis. Analyze and improve sales and product performance to support short-term and long-term pipeline goals.
Skills you will need here:
  • Minimum 8 years’ experience in customer and/or product marketing; cybersecurity industry experience strongly preferred.
  • Bachelor's degree in business, marketing, information technology, cybersecurity, or a related field; or equivalent years experience.
  • Detail-oriented with strong organizational and project management skills.
  • Ability to work cross-functionally with Sales, Product, and Marketing to shape strategy and influence decision-making.
  • Familiarity with cybersecurity concepts, technologies, and industry players is strongly preferred.
  • Experience marketing to CISOs or repackaging offerings to align to changing market trends and demands. Ability to translate technical information into buyer-oriented messaging
  • Experience working closely with Sales teams to provide competitive deal support, objection handling, and strategic positioning.
  • Ability to use marketing analytics and customer feedback to improve product and user adoption.
  • Proven ability to translate complex competitive insights into clear, actionable recommendations for GTM teams and executives.
  • Excellent written and verbal communication skills with experience presenting to diverse audiences, including executives.

About Infosec

Infosec, a Cengage Group company, believes knowledge is power when fighting cybercrime. We help IT and security professionals advance their careers with skills development and certifications while empowering all employees with security awareness and privacy training to stay cyber safe at work and home. It’s our mission to equip all organizations and individuals with the know-how and confidence to outsmart cybercrime. We've been named to Madison's Top Workplaces and Chicago's Best Places to Work, and pride ourselves on our employee culture.

About Cengage Group

Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of race, national origin, religion, sex, sexual orientation, genetic information, disability, age, veteran status, and any other classification protected by applicable federal, state, provincial or local laws.

Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at accommodations.ta@cengage.com or at +1 (617) 289-7917.

Compensation

At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here to learn more about our Total Rewards Philosophy.

The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location.  Sales roles often incorporate a significant incentive compensation program beyond this base pay range.

$130,000.00 - $150,000.00 USD

Top Skills

Cybersecurity Concepts
Marketing Analytics

Similar Jobs

14 Days Ago
Easy Apply
In-Office or Remote
2 Locations
Easy Apply
109K-160K
Mid level
109K-160K
Mid level
Consumer Web • Healthtech • Professional Services • Social Impact • Software
The Product Marketing Manager will drive provider product growth, manage product launches, and collaborate with cross-functional teams to enhance marketing strategies.
Top Skills: Market AnalysisMarketing CampaignsProduct Marketing
13 Days Ago
In-Office or Remote
2 Locations
130K-200K Annually
Senior level
130K-200K Annually
Senior level
Artificial Intelligence • Fintech • Payments • Financial Services • Generative AI
The Senior Product Marketing Manager will develop product positioning, drive launch strategies, and collaborate across teams to enhance customer experience and product adoption.
Top Skills: Data-Driven InsightsMarketing StrategiesProduct Positioning
4 Days Ago
Remote
United States
Senior level
Senior level
Sales • Software • Automation
The Senior Product Marketing Manager will shape marketing strategies, align with product management, craft messaging for audiences, and execute go-to-market plans for product launches.
Top Skills: B2B Saas

What you need to know about the Seattle Tech Scene

Home to tech titans like Microsoft and Amazon, Seattle punches far above its weight in innovation. But its surrounding mountains, sprinkled with world-famous hiking trails and climbing routes, make the city a destination for outdoorsy types as well. Established as a logging town before shifting to shipbuilding and logistics, the Emerald City is now known for its contributions to aerospace, software, biotech and cloud computing. And its status as a thriving tech ecosystem is attracting out-of-town companies looking to establish new tech and engineering hubs.

Key Facts About Seattle Tech

  • Number of Tech Workers: 287,000; 13% of overall workforce (2024 CompTIA survey)
  • Major Tech Employers: Amazon, Microsoft, Meta, Google
  • Key Industries: Artificial intelligence, cloud computing, software, biotechnology, game development
  • Funding Landscape: $3.1 billion in venture capital funding in 2024 (Pitchbook)
  • Notable Investors: Madrona, Fuse, Tola, Maveron
  • Research Centers and Universities: University of Washington, Seattle University, Seattle Pacific University, Allen Institute for Brain Science, Bill & Melinda Gates Foundation, Seattle Children’s Research Institute
By clicking Apply you agree to share your profile information with the hiring company.

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account