Lead design of growth-focused user journeys—landing pages, onboarding, pricing, checkout, and upgrade flows. Connect marketing and in-product experiences, run experiments and A/B tests, prototype quickly, use data and research to reduce friction and improve conversion, and collaborate with Product, Marketing, and Engineering.
Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.
Why join Coupa?
🔹 Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
🔹 Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
🔹 Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.
Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa.
What You'll Do:
- Own the Journey: Design and improve key growth surfaces like landing pages, onboarding, pricing, checkout, and upgrade flows
- Connect the Experience: Make the end-to-end journey feel seamless across marketing and in-product touchpoints
- Lead GTM Design: Support go-to-market efforts across the website, lifecycle (email, in-app), and feature launches
- Drive Experimentation: Work with Product and Growth to shape hypotheses, run A/B tests, and iterate based on what you learn
- Prototype to Learn: Quickly bring ideas to life to test, validate, and move faster with more confidence
- Improve Conversion: Use data and research to spot friction, refine flows, and move key metrics
- Raise the Bar: Push the quality of visual, interaction, and motion design across everything you touch
What You Will Bring to Coupa:
- Must have 5+ years of Product-Led Growth Experience: You understand how funnels, conversion, and experimentation actually play out in real products and drive business impact.
- Journey Thinking: You naturally think in flows and systems, with a focus on time to first value.
- Narrative Instinct: You can simplify complex ideas and carry a clear narrative across different touchpoints.
- High Craft: You care about the details and it shows in your visual and interaction design work. You have experience with brand and product packaging.
- Comfort with Experimentation: You’ve worked on A/B tests and know how to design for iteration, not perfection.
- Fast Prototyping: Skilled at bringing ideas to life quickly with modern design tools.
- Data-Aware: You use data and research to guide decisions, without getting stuck in it
- Easy to Work With: You collaborate well with Product, Marketing, and Engineering and can adapt as things change.
- Please submit your resume in English
What Success Looks Like:
- First 3 Months: You build a deep understanding of our users, funnel, and growth levers. You identify friction points and begin shaping early experiments. You establish trust with cross-functional partners and start contributing to meaningful improvements in key flows.
- By 6 Months: You are driving multiple experiments end-to-end, with clear hypotheses and measurable outcomes. You’ve improved critical conversion points (e.g., onboarding, pricing, checkout) and delivered cohesive GTM experiences that connect marketing and product more seamlessly.
- By 12 Months: You are a key driver of growth strategy through design. The experiences you’ve shaped measurably improve activation, conversion, and retention. You’ve helped establish a more unified journey across all touchpoints and raised the bar for how design contributes to business impact.
Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, and we provide equal employment opportunities to all qualified candidates and employees.
Please be advised that inquiries or resumes from recruiters will not be accepted.
By submitting your application, you acknowledge that you have read Coupa’s Privacy Policy and understand that Coupa receives/collects your application, including your personal data, for the purposes of managing Coupa's ongoing recruitment and placement activities, including for employment purposes in the event of a successful application and for notification of future job opportunities if you did not succeed the first time. You will find more details about how your application is processed, the purposes of processing, and how long we retain your application in our Privacy Policy.
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