Staff Product Manager, Ad Formats

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

The Revenue Product team drives innovation and performance across our advertising platform, empowering businesses to achieve success and measurable growth through advertising on Snap. Our team combines Ads Product Management, Product Marketing, Marketing Science and Measurement, and Solutions Engineering to build solutions that deliver impactful results for advertisers. We ensure Snap's ad products are effective, efficient, and customer-centric, enabling businesses to connect meaningfully with our global community.

We’re looking for a Staff Product Manager to join our Ad Formats Product Management team within the Revenue Product organization at Snap Inc!

What you’ll do:

• Develop and communicate a comprehensive vision, strategy, and roadmap for your product area within Ad Formats, ensuring alignment with Snap’s broader business goals and delivering innovative solutions that empower advertisers and enhance user experiences.

• Identify and prioritize new ways to drive intentful interactions with ads on Snapchat

• Ideate net new advertising Snapchatter experiences which delight advertisers and Snapchatters

• Leverage data to deeply understand and then optimize the ideal types of ad creatives on Snapchat

• Originate and execute scalable, transformative ideas that address advertiser needs and deliver long-term impact, leveraging insights to shape the future of Snap’s revenue ecosystem.

• Tackle complex, high-impact challenges by identifying root causes, designing future-proof solutions, and driving results that align with company-level objectives.

• Build trust and influence across senior leadership and cross-functional teams, including Product Marketing, Marketing Science, and Solutions Engineering, by demonstrating expertise, sound judgment, and measurable outcomes.

• Use data and analytics to understand performance, identify growth patterns, and make informed decisions to optimize or sunset underperforming products.

• Inspire and lead cross-functional teams to deliver exceptional results, fostering collaboration, adaptability, and resilience under challenging circumstances.

• Mentor and guide less experienced PMs, contribute to recruiting efforts, and play an active role in building a strong, collaborative Revenue Product organization.

Knowledge, Skills & Abilities:

• Deep understanding of user behavior, with the ability to translate insights into innovative ad experiences.

• Ability to initiate projects, execute against defined objectives, and communicate the results of analyses clearly and effectively

• Ability to collaborate with engineers, designers, product managers, data scientists, and other cross-functional teams

• Ability to execute against defined objectives both tactically and strategically

• Ability to initiate and drive emerging projects from strategy to completion

• Skilled in clear and concise communication across a matrix organization

• Knowledge of product-oriented quantitative analysis, including statistical analysis

• A strong understanding of and practical experience in designing, executing, and analyzing UI-centric A/B tests to drive product improvements.

Minimum Qualifications:

• BS/BA degree or equivalent experience

• 8+ years of experience building and shipping products at a consumer or advertising technology company

Preferred Qualifications:

• Hands on experience across the entire product lifecycle including: defining product needs, prioritization, pre/post-launch execution

• Past experience working with design teams on developing advertising formats

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. 

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

Zone B:

Zone C:

This position is eligible for equity in the form of RSUs.