The Staff Product Manager will define and lead AI-driven product experiences at Fetch Labs, focusing on both consumer-facing and internal automation solutions. Responsibilities include managing product strategy, developing personalized AI features, and collaborating across teams to deliver impactful outcomes. This role requires strong product judgment, technical fluency, and the ability to navigate ambiguity while building innovative workflows.
What we’re building and why we’re building it.
Fetch helps people live rewarded every day, with a vision to become the rewards destination for everyone. We turn everyday activities into meaningful rewards, whether it’s grocery shopping, grabbing a quick meal, or playing a favorite mobile game. To date, we’ve awarded more than $1 billion in Fetch Points to our users.
Each day, more than 13 million receipts are submitted on Fetch, providing visibility into over $212 billion in gross merchandise value. This creates the largest retail-agnostic, SKU-level view of household spending, powering Fetch as an outcomes-based advertising platform that helps brands acquire and retain lifelong consumers.
The Fetch app is available on the App Store and Google Play, with more than 6 million five-star reviews from a highly engaged and loyal user base.
It’s not just our users who believe in Fetch: with investments from Softbank, ICONIQ, DST, Greycroft, and partnerships ranging from challenger brands to Fortune 500 companies, Fetch is reshaping how brands and consumers connect in the marketplace. When you work at Fetch, you play a vital role in a platform that drives brand loyalty and creates lifelong consumers with the power of Fetch points. User and partner success are at the heart of everything we do, and we extend that same commitment to our employees.
At Fetch, we value curiosity, adaptability, and the confidence to explore new tools, especially AI, to drive smarter, faster work. You don’t need to be an expert, but you should be ready to learn quickly and think critically. We welcome learners who move fast, challenge the status quo, and shape what’s next, with us. Ranked as one of America’s Best Startup Employers by Forbes for two years in a row, Fetch fosters a people-first culture rooted in trust, accountability, and innovation. We encourage our employees to challenge ideas, think bigger, and always bring the fun to Fetch.
About The Role
Fetch is seeking a Staff Product Manager for Fetch Labs to define and lead AI-powered product experiences that reach millions of consumers and transform how work gets done across the organization. This is a highly strategic and technical role at the intersection of consumer product, operations, and emerging AI capabilities.
You will own two complementary portfolios:
Consumer-facing AI experiences, including Fetch's in-app AI assistant, proactive personalized recommendations, and multi-agent systems that help users discover products, earn more rewards, and shop smarter
Internal AI-driven automation, identifying and reimagining high-impact business workflows that can be fundamentally accelerated or scaled through the use of AI agents.
This role requires strong product judgment, technical fluency, and the ability to navigate ambiguity while building entirely new paradigms — both for how millions of users interact with Fetch and for how teams operate internally. You will partner cross-functionally across Consumer Product, Engineering, Data Science, Design, Sales, Operations, and GTM teams to ship AI-powered products that drive measurable impact for users and the business.
You'll be joining Fetch at a pivotal moment, as new technologies and tooling transform how we build, integrate, and scale our products.
Role Responsibilities
- Own the vision, strategy, and roadmap for Fetch’s AI-powered consumer experiences and internal automation.
- Build and launch personalized AI features that improve engagement, retention, and monetization.
- Create seamless conversational experiences by combining multiple AI capabilities into a unified product.
- Partner with Design, Product, Engineering, and Data to define and deliver intuitive AI user experiences.
- Establish evaluation frameworks, quality metrics, and monitoring systems to ensure reliable, high-performing AI products.
- Lead experimentation across AI features, using testing and insights to improve user and business outcomes.
- Define the strategy and execution for AI-driven workflow automation across key business functions.
- Identify and prioritize high-impact opportunities where AI agents can improve speed, quality, and scale.
- Design end-to-end workflows that integrate AI agents with human decision-making, clear handoffs, and feedback loops.
- Partner cross-functionally to deploy agent-based solutions across internal tools, systems, and platforms.
- Continuously improve AI performance through experimentation, prompt refinement, model iteration, and data enhancements.
- Communicate strategy, progress, risks, and tradeoffs clearly to senior leaders and stakeholders across the company.
Minimum qualifications
- 5+ years of Product Management experience, with meaningful time spent on consumer-facing products at scale or platform/AI/ML products.
- Experience shipping AI/ML-powered features to end users — recommendations, personalization, conversational AI, or similar.
- Strong systems thinking and process design capabilities, with a track record of identifying and optimizing complex workflows.
- Technical fluency and comfort working with APIs, CLIs, data systems, developer tools, and emerging AI technologies (LLMs, agents, evaluation frameworks).
- Demonstrated ability to translate ambiguous problem spaces into clear product strategies and executable plans.
- Strong analytical mindset with experience defining metrics, running experiments, and driving measurable outcomes.
- Proven ability to work cross-functionally and influence stakeholders across technical and non-technical teams.
- Excellent written and verbal communication skills, with the ability to clearly articulate complex ideas to diverse audiences.
- Comfort operating in fast-paced, ambiguous environments where problem spaces are not yet fully defined.
Preferred qualifications
- Track record of shipping personalized or recommendation-driven consumer experiences.
- Familiarity with AI evaluation frameworks, prompt engineering, and quality measurement for generative AI products.
- Experience with tools and ecosystems such as APIs, CLIs, orchestration frameworks, or model evaluation systems.
- Background in operations, sales, or business process optimization where automation delivered meaningful impact.
- Experience building internal tools or platforms that improve organizational efficiency and scalability.
- Consumer mobile product experience, particularly in marketplace, rewards, or loyalty contexts.
Compensation: At Fetch, we offer competitive compensation packages including base, equity, and benefits to the exceptional folks we hire. The base salary range for this position is $181,913-$214,015. Discover our benefits and how our employees live rewarded at https://fetch.com/careers.
At Fetch, we'll give you the tools to feel healthy, happy and secure through:
- Equity: We offer full-time employees equity in Fetch, so that everyone can benefit from Fetch’s growth.
- 401k Match: Dollar-for-dollar match up to 4%.
- Benefits for humans and pets: We offer comprehensive medical, dental and vision plans for everyone including your pets.
- Continuing Education: Fetch provides ten thousand per year in education reimbursement.
- Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue and advocacy. The ERGs participate in our Inclusion Council with members of executive leadership.
- Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, as well as our year-end week-long break.
- Robust Leave Policies: 20 weeks of paid parental leave for primary caregivers, 14 weeks for secondary caregivers, and a flexible return to work schedule.
- Calvin Care Cash: Employees who are welcoming new family members will also receive a one time $2,000 incentive to assist employees with covering the cost of childcare, clothing, diapers and much more!
- Flexible Work Environment: Collaborate with your team in one of our stunning offices, or you can work fully remotely from anywhere in the US. We’ll ensure you are equally equipped with the hardware and software you need to get your job done in the comfort of your home. (applicable for most roles)
Fetch is an equal opportunity employer that embraces diversity, inclusion, and respect for all individuals. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, age, national origin, marital status, veteran status, disability, or any other characteristic protected by applicable law. Our commitment to inclusivity ensures that everyone is treated with dignity and has the opportunity to succeed based on their talent, skills, and potential.
Fetch also provides reasonable accommodations to qualified individuals with disabilities or those with sincerely held religious beliefs, as required by law. If you need assistance with the application process or require an accommodation, please contact us at [email protected].
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