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About Salesforce
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.
The SVP of Go-To-Market (GTM) Finance will serve as a senior strategic and operational finance leader, partnering with the Chief Revenue Officer (CRO), the Chief Sales Officer (CSO), and their leadership teams. The SVP will provide strategic insight and financial stewardship across geographies, operating units, and market sectors. This leader will translate GTM strategy into clear financial frameworks, guide investment decisions, and ensure disciplined execution across bookings, ARR growth, margin expansion, and sales productivity.
Responsibilities:
Strategic Leadership
Act as the primary finance partner to the CRO and CSO, shaping GTM strategy and long-range growth plans
Provide clear, data-driven perspectives on growth tradeoffs, ROI, and capital allocation
Influence pricing, packaging, and monetization strategy in partnership with Product and GTM leadership
Financial Planning & Analysis
Own GTM financial planning, including annual operating plan, forecasts, and multi-year models
Lead bookings, ACV, AOV, pipeline, and revenue forecasting with a focus on accuracy and accountability
Develop and maintain GTM unit economics (CAC, LTV, payback, productivity by segment/channel)
Sales & Marketing Economics
Partner with Sales leadership on territory design, capacity models, quota setting, and incentive economics
Evaluate and optimize sales productivity, ramp, attrition, and coverage models
Assess marketing investment effectiveness, funnel performance, and demand ROI as it pertains to pipeline management, partnering closely with the CMO finance lead
Performance Management & Analytics
Establish best-in-class GTM metrics, dashboards, and operating reviews
Identify risks and opportunities early and drive corrective actions with GTM leaders
Ensure consistent performance measurement across regions, segments, and routes to market
Cross-Functional Collaboration
Work closely with RevOps, Accounting, Legal, and HR on deal structures, compensation plans, and controls
Support M&A diligence and integration related to GTM functions
Serve as a trusted advisor to executive leadership and the Board on GTM performance and outlook
Team Leadership
Lead and scale a high-performing GTM finance team that operates with agility, insight, and strategic impact
Drive modernization of GTM financial systems, reporting, and analytics — including AI-enabled forecasting and scenario modeling
Foster a culture of business partnership, transparency, and continuous improvement across finance and GTM teams
Requirements:
15+ years of progressive finance leadership experience in enterprise software companies
Proven track record of supporting CROs and Sales leadership in complex, multi-product organizations
Deep understanding of channel, segment, and geo investment models
Experience managing large operating budgets, operating unit or geography P&Ls, and driving cross-functional alignment on sales financial strategy
Exceptional strategic thinking, communication, and executive stakeholder management skills
Experience leading a high performing team of 50+
Unleash Your Potential
When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.
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Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.
In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $384,000 - $454,000 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $384,000 - $454,000 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.Salesforce Bellevue, Washington, USA Office
929 108th Avenue NE, Bellevue, WA, United States, 98004
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