Technical Principal Product Manager, Growth Marketing

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

A Little About Us

Yahoo’s Growth Marketing team is building the next-generation infrastructure that powers how we plan, launch, and scale campaigns across paid and organic channels. We are looking for a Technical Principal Product Manager to own the end-to-end data, tooling, and measurement foundation that enables Yahoo marketers to “measure what we manage” across internal and external platforms, and to unlock agentic, AI-driven frameworks that dramatically scale our go-to-market motions.

About the Role

In this highly technical and strategically critical role, you will work deep in our data, APIs, and marketing technology stack to define the vision, architecture, and roadmap for growth marketing infrastructure, attribution, experimentation, and automation. You will partner closely with Growth Marketing, Ad Tech, Data Engineering, Analytics, and Product & Engineering teams across Yahoo to build the systems and standards that power performance marketing at scale.

What You’ll Own

Vision, Strategy & Roadmap

• Own the vision, strategy, and multi-year roadmap for Yahoo’s growth marketing data and measurement platform across paid and organic channels (e.g., search, social, display, email, onsite, app, lifecycle).

• Define a unified measurement framework (events, taxonomies, identity, eligibility rules, KPIs) that underpins campaign planning, activation, optimization, and reporting across internal tools and external media partners.

• Establish decision architectures and standards for how Yahoo measures marketing impact (incrementality, attribution, MMM inputs, experimentation), and make them consumable across teams and tools.

Marketing Data, Tooling & Infrastructure

• Partner with Data Engineering, Analytics, and Ad Tech to design and evolve event pipelines, data models, and APIs that capture end-to-end user journeys and campaign performance across platforms (web, app, CRM, ad platforms, on-network and off-network).

• Define and deliver internal tools and APIs that enable marketers to plan, launch, and optimize campaigns programmatically (e.g., audience frameworks, budget and bid guardrails, creative experimentation, pacing & allocation, cross-channel frequency management).

• Build or integrate agentic frameworks (e.g., AI/LLM-powered co-pilots, text-to-SQL, autonomous optimization agents) that sit on top of our data and tools to recommend and execute changes to campaigns safely and at scale.

• Partner with Security, Privacy, and Legal to ensure all solutions meet privacy, compliance, and governance requirements while maximizing usable signal for measurement and optimization.

Measurement, Attribution & Experimentation

• Define and evolve measurement products that answer “what worked?” and “what should we do next?” for Growth Marketing across channels and funnels.

• Design and operationalize incrementality testing, A/B and multivariate experimentation, audience holdouts, and campaign-level lift measurement frameworks across Yahoo surfaces and external media partners.

• Partner with Analytics and Finance to provide trustworthy inputs into MMM, forecasting, and budget allocation across portfolio-level marketing investments.

• Define standard performance metrics and dashboards for Growth Marketing that roll from channel-level execution up to executive-level business outcomes (LTV, payback, ROI, margin, and brand/engagement metrics).

Cross-Functional Leadership & Internal Go-to-Market

• Act as the single-threaded owner for growth marketing infrastructure—aligning stakeholders across Growth Marketing, Product, Engineering, Sales, Finance, and Ops on priorities and trade-offs.

• Lead internal go-to-market for new capabilities: positioning, value cases, enablement, launch plans, and adoption goals for marketers, analysts, and partner teams.

• Establish feedback loops with marketers and channel owners to continuously refine tools and measurement approaches based on real-world performance and usability.

• Mentor senior PMs/PMTs and influence product practices across Yahoo around data-driven decision-making, experimentation, and measurement excellence.

Qualifications

Required Experience

• 10+ years of product management experience, including 5+ years in ad tech, martech, or growth marketing with a focus on data-intensive or measurement-focused products.

• Demonstrated ownership of complex data/analytics/measurement platforms at scale (e.g., multi-channel marketing measurement, attribution systems, experimentation platforms, or audience platforms).

• Deep understanding of marketing measurement methodologies: conversion funnels, multi-touch attribution (MTA), incrementality and lift, A/B and multivariate testing, and how these feed MMM and portfolio optimization.

• Strong technical fluency across data pipelines, schemas, APIs, event taxonomies, and reporting frameworks; comfortable engaging in system design and architecture discussions with engineers and data teams.

• Hands-on experience working with large-scale event-level datasets and analytics tools; comfortable using SQL or similar tools to explore data, validate hypotheses, and define metrics (you don’t need to be a data engineer, but you can “speak the language”).

• Proven ability to set strategy, define roadmaps, and drive alignment across senior stakeholders in marketing, engineering, analytics, and executive leadership, with a track record of shipping high-impact products.

• Exceptional communication and storytelling skills—able to translate complex technical and statistical concepts into clear narratives and decisions for marketers and executives.

Preferred Experience

• Experience building platforms or tools that support growth marketing teams across multiple channels (search, social, programmatic, email, onsite personalization, app/lifecycle).

• Exposure to or hands-on work with AI/ML and agentic frameworks in marketing contexts (e.g., LLM- or rules-based agents that recommend or execute bid/budget/creative changes, text-to-SQL or natural-language analytics interfaces).

• Familiarity with the ad tech and martech ecosystem: CDPs, DMPs, DSPs, ad servers, MMPs, web/app analytics, CRM/ESP platforms, identity/clean room solutions, SDKs, tag management systems like GTM, and partner measurement methods & APIs (including clean room).

• Experience in large-scale consumer internet, media, or advertising environments where marketing efficiency, experimentation velocity, and privacy-resilient measurement are critical.

• Prior experience in principal-level or equivalent roles where you owned company- or portfolio-level strategy, measurement standards, and cross-team investment decisions.

Mindset & Traits

• Customer- and marketer-obsessed: You start from marketer and end-user needs, then work backward to data and systems.

• Systems thinker: You can see and design the end-to-end flow from signal capture to decisioning to execution and feedback.

• Data-driven and experimental: You set clear success metrics, design experiments, and are comfortable changing course based on what the data and users say.

• Comfortable with ambiguity: You can create structure where it doesn’t yet exist and lead others through change.

• Influential without authority: You build trust, align diverse stakeholders, and move the organization around a shared vision.

Why Join Yahoo Growth Marketing

• Shape the foundational infrastructure and measurement strategy for how Yahoo grows its consumer and B2B businesses.

• Work at the intersection of marketing, data, ads, and AI, with the mandate to experiment and innovate on how we plan and optimize campaigns.

• Partner directly with senior Growth Marketing and Product leaders to influence company-level investment decisions and outcomes.

#LI-BD2

The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.

At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don’t require regular office attendance, you may occasionally be asked to attend in-person events or team sessions. You’ll always get notice to make arrangements. Your recruiter will let you know if a specific job requires regular attendance at a Yahoo office or facility. If you have any questions about how this applies to the role, just ask the recruiter!

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call +1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

We believe that a diverse and inclusive workplace strengthens Yahoo and deepens our relationships. When you support everyone to be their best selves, they spark discovery, innovation and creativity. Among other efforts, our 11 employee resource groups (ERGs) enhance a culture of belonging with programs, events and fellowship that help educate, support and create a workplace where all feel welcome.

The compensation for this position ranges from $150,380.00 - $327,025.00/yr and will vary depending on factors such as your location, skills and experience.The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions. Our comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much (much) more.

Currently work for Yahoo? Please apply on our internal career site.