The US Market Development Specialist will identify partnership opportunities, present growth proposals, analyze market trends, and collaborate with teams to drive strategic growth without people management responsibilities.
We’re seeking a proactive, well‑connected US Market Development Specialist to uncover new partnership and growth opportunities for NordVPN, NordPass, NordProtect, and Saily. Your focus will be identifying strategic collaborations with strong revenue potential and sharing valuable US market insights that guide business decisions.
As part of the global marketing team, you’ll scan the market for new opportunities - B2B2C deals, local brand tie‑ins, community programs, niche events, or sponsorships - helping our teams evaluate which ones will truly move the needle. You’ll also act as our US market voice, regularly sharing insights on competition, consumer behavior, and emerging trends that inform strategy.
This is a collaborative, standalone role with no people management responsibilities - but plenty of impact. You’ll connect ideas, evaluate potential, and help shape smart growth decisions.
Main Responsibilities
- Research, identify and evaluate new partnership opportunities across the US, focusing on those with clear revenue potential and measurable ROAS
- Present growth proposals and performance projections to stakeholders, outlining potential impact, timelines and ROI
- Monitor local market activity and competitor movements; synthesize insights into actionable recommendations for marketing and product teams
- Create and share concise market reports that highlight key US trends, opportunities and challenges
- Offer local perspective and feedback to ensure campaigns and messaging resonate with US audiences
- Collaborate cross-functionally with product, performance and creative teams to help prioritize and activate opportunities efficiently.
Core Requirements
- Mid-level marketing or business development experience, ideally focused on partnerships, market research or strategic growth
- Proven success developing and validating high-ROI partnership ideas or marketing initiatives
- Strong analytical thinker - comfortable modeling performance projections and interpreting market data
- Entrepreneurial and curious, always scanning for new trends, emerging categories and unconventional growth possibilities
- Excellent communicator who can clearly convey insights and ideas across global teams
- Confident presenter with a knack for turning data into compelling business cases
- Familiarity with sectors like Sports, Travel, Fintech or Telco is beneficial but not required
- Based on the US East Coast for smooth collaboration with international colleagues.
Why Join Us
- Help shape partnership strategy and unlock growth in one of our most important markets
- Work remotely, with flexible hours and periodic travel when needed
- Join a global team that values initiative, creativity and data-driven decision making.
Travel and Onboarding
- Initial 2-3 week onboarding in Vilnius, Lithuania, to meet teams and understand operations
- Occasional business travel as required to support major initiatives or events.
About Us
Nord Security is a global leader in internet privacy and security solutions and Lithuania’s second tech unicorn. Established in 2012, Nord Security now has more than 1400 employees and serves millions of users worldwide. Our team has a global mission to shape a more secure and peaceful online future for people everywhere. With that in mind, we built several advanced cybersecurity solutions: NordVPN, NordLayer, NordLocker, NordPass, NordProtect, NordStellar, and Saily.
NordVPN is the world’s most advanced VPN service provider, used by millions of internet users worldwide. NordVPN provides double VPN encryption and Onion Over VPN and guarantees privacy with zero tracking. One of the key features of the product is Threat Protection, which blocks malicious websites, malware, trackers, and ads. NordVPN is very user friendly, offers one of the best prices on the market, and has over 5,000 servers in 59 countries worldwide.
And we’re always looking to expand our team of:
• Future shapers
• Restless achievers
• Self-movers
• Honest communicators
• Team players
What We Offer
• Access to Nord Security products. We build solutions used by millions of users worldwide, and you’ll get to experience our products firsthand;
• Professional growth. Internal and external events, online training, conferences, books - everything you need to reach full potential;
• Health benefits. Private health insurance, online and on-site workouts, consultations to feel and be your best;
• Mental wellbeing. Access to mental health tools like Calm, Headspace, and Mindletic. Options for therapy to keep your emotional wellbeing in check;
• Team spirit. Team buildings and parties with games, shows, tastings, food coupons, gifts, and it’s on us;
• More free time. Stay with us and additional vacation days will be added to your calendar;
• Additional paid leave. Additional days are covered by us in cases of illness or special occasions;
• Flexibility. Flexible working time arrangement.
Kindly refer to our Privacy Notice for Recruitment Candidates for comprehensive information regarding our data handling procedures throughout recruitment processes: https://bit.ly/3urJdOL
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