VP, Sales & Business Development – Diagnostic & Telehealth Services (DxS/Enterprise)

About DxS

DxS is Everlywell’s diagnostics services business that powers diagnostics‑driven programs for external partners. We work with diagnostic laboratories, telehealth and digital health platforms, life sciences and biopharma companies, and other enterprise clients to design and operate programs that use Everlywell’s clinical, operational, and technology infrastructure.

Our ambition is to make Everlywell the go‑to commercialization and clinical operations partner for advanced diagnostics—helping innovators bring new tests to market, integrate telehealth and clinical services, and scale high‑quality programs across thousands of patients and multiple channels.

Role Summary

We are hiring a VP, Sales & Business Development – Diagnostic & Telehealth Services (DxS) to lead the B2B2C commercial motion for Everlywell’s diagnostics services portfolio.

You will build and manage a proactive pipeline of consumer‑facing diagnostics brands, DTC digital-health companies, genetics companies with a consumer offering, virtual care providers, and innovative labs that can leverage Everlywell’s infrastructure to launch and scale diagnostics‑driven programs. Rather than selling standalone tests, you will sell the clinical infrastructure underpinning programs across diagnostics, virtual care, logistics/operations, and reporting into partner‑branded or white‑label experiences.

You will own the full DxS sales lifecycle—from prospecting and discovery through solution design, commercial modeling, contracting, and handoff to implementation—while partnering closely with Clinical Operations, Product, Finance, and Marketing to shape offerings and ensure programs are set up to scale. This is both a strategic and tactical role: you will help define the future of the DxS business while also carrying a quota and closing net‑new, multi‑stakeholder deals.

What You'll Do:

• Own the DxS B2B2C new‑business pipeline for diagnostics, genetics, and enterprise programs—from prospecting and qualification through proposal, negotiation, and close.
• Lead discovery and program design with prospective clients, translating their needs into clear DxS proposals, pricing, and statements of work that bundle diagnostics, virtual care, logistics/ops, and reporting.
• Partner with Finance, Product, and Clinical Operations to structure deals that meet Everlywell’s revenue, margin, and scalability targets, including consumer utilization and funnel assumptions.

• Own DxS commercial contracting in partnership with Legal, including negotiating terms, aligning on scope, and ensuring operational readiness before signature.

• Build and maintain executive‑level relationships with key client stakeholders (commercial, clinical, operations, finance) to drive adoption, expansion, and long‑term partnerships.

• Develop and maintain an accurate DxS pipeline; forecast monthly, quarterly, and annual revenue and report performance and insights to executive leadership.

• Represent the company and expand the pipeline by attending key conferences, seminars, webinars, and other external‑facing events.

• Collaborate with Marketing to refine DxS positioning and build compelling pitch materials (decks, proposals, case studies) that clearly articulate our value proposition to telehealth and digital health partners.

• Serve as the voice of the market for DxS, feeding structured insights back into product, pricing, and go‑to‑market strategy for telehealth and digital health use cases.

 

Who You Are:

• Telehealth / digital health / B2B2C experience
• • 5-10 years in enterprise sales or business development in telehealth, digital health, consumer diagnostics, or adjacent health tech, with a strong track record of closing complex, multi‑stakeholder deals.

  • Direct experience selling B2B2C or platform programs through partners (e.g., telehealth platforms, virtual primary care, digital health brands, employers, payers, retailers)—not just hospital/IDN lab contracts.

  • Comfortable talking about consumer funnels, activation, utilization, and unit economics, not just test volume. 

  • Quota‑carrying seller and builder
  • • Demonstrated history of owning a personal annual quota (e.g., $5–20M+) and consistently meeting or exceeding targets.
    • Clear track record of net‑new logo acquisition and expansion, not just renewals or “relationship management.”
    • Has led multi‑month, multi‑stakeholder sales cycles involving product, operations, clinical, legal, and finance on both sides.
    • Program & platform mindset

    • Experience designing or selling integrated programs that bundle diagnostics, virtual care, logistics/ops, and reporting into a cohesive offering.

    • Partners naturally with product and operations on offer structure (tiers, bundles, workflows), pricing & margins, and implementation/performance management.

    • Stage and Operating style
      

    • Experience at growth‑stage health tech or diagnostics (Seed–Series E / PE roll‑up), not only large legacy incumbents.

    • Self‑starter who thrives in a fast‑moving, high‑growth environment and is comfortable balancing strategic thinking with hands‑on execution.
    • Understanding and use of AI in daily work to accelerate client research, value proposition tailoring, and opportunity identification.