VP, AI Transformation & GTM Strategy, Marketing

The Head of AI Transformation & Go-To-Market Strategy is responsible leading the Identity for AI category and our ability to own that market, transforming marketing through AI to operate at the next level of scale, intelligence, and impact, and leading our GTM narrative and architecture.

This role owns three equally critical mandates:

1. Defining and scaling Ping Identity’s GTM narrative and architecture tied to sales plays and campaigns
   
2. Establishing Ping as the category leader for Identity for AI
   
3. Driving Marketing’s internal advancement through AI-driven transformation, modern operating models, and measurable impact
   

This leader serves as Marketing’s architect and transformation driver — shaping market-facing strategy, category leadership, and internal capability evolution to ensure Ping leads not only in what it sells, but in how it goes to market.

This role will partner deeply with Product Marketing, Product Management, Campaigns, Sales, Enablement, Field CTO, RevOps, and Executive Leadership to drive clarity, differentiation, and performance across the GTM system.

Own the creation and evolution of Ping Identity’s sales play-level narrative, positioning, and related messaging frameworks - and how that ties to campaigns.

Develop and govern value frameworks, differentiators, and language that clearly articulate Ping’s unique role in the identity market for sales plays.

Lead the creation of audience narratives, buyer and role-based personas, and industry-specific value propositions.

Ensure all messaging is competitive, differentiated, and forward-looking, reflecting shifts in identity, security, and AI-driven architectures.

Build repeatable sales and partner plays, messaging kits, and GTM motions that equip teams with integrated, outcome-driven storylines and assets.

Partner with Product, Sales, Enablement, Demand, and RevOps to ensure plays are adopted, optimized, and measurable.

Own and define Ping Identity’s Identity for AI category strategy, positioning, and narrative — establishing Ping as the market authority at the intersection of identity, security, and AI-driven systems.

Develop the foundational frameworks, language, and mental models that help customers, analysts, partners, and the field understand why Identity for AI is a distinct and critical category — and why Ping leads it.

Partner with Product Management, Field CTO, and executive leadership to translate technical innovation into compelling market narratives, use cases, and proof points.

Shape Identity for AI thought leadership, including analyst messaging, executive narratives, flagship content, and long-term category storytelling.

Ensure Identity for AI is consistently embedded across GTM motions — from launches and campaigns to sales plays, partner strategy, and field enablement.

Determine the prioritization of effort in order to maximize our presence in market.

Own and lead Marketing’s AI-driven transformation, establishing how AI is systematically applied to elevate strategy, execution, decision-making, and operating scale across the marketing organization.

Define and execute a clear AI transformation vision and roadmap for Marketing — shifting the organization from fragmented experimentation to embedded, repeatable, value-generating AI capabilities.

Act as Marketing’s transformation leader, identifying where AI meaningfully changes how work gets done across:

• GTM strategy and planning
  
• Narrative development and content systems
  
• Campaign design, orchestration, and optimization
  
• Enablement, field readiness, and asset scalability
  
• Insights, measurement, and performance intelligence
  

Design and implement modern marketing operating models that leverage AI to improve speed, quality, consistency, and leverage — without sacrificing brand integrity or strategic rigor.

Drive adoption through structured change leadership:

• Establish clear use cases, standards, and best practices for AI application
  
• Partner with Marketing leaders to embed AI into day-to-day workflows
  
• Lead enablement, upskilling, and capability development to raise the baseline of the entire organization
  

Partner with RevOps, Analytics, and Finance to define how AI impact is measured, including efficiency gains, execution quality, scalability, pipeline contribution, and ROI.

Serve as a strategic advisor to Marketing and Executive Leadership on how AI reshapes marketing’s role, structure, and contribution to company growth.

Position Marketing as a model AI-enabled organization, reinforcing Ping’s credibility as a leader in secure, scalable, AI-driven identity solutions.

• Market recognition and adoption of Ping’s Identity for AI category leadership
  
• Consistent use of unified messaging across field, campaigns, analysts, and launches
  
• Adoption and execution quality of GTM frameworks and launch standards
  
• Measurable impact of AI adoption within Marketing (speed, quality, scale, ROI)
  
• Increased field confidence and utilization of sales plays and messaging assets
  
• Stronger differentiation in competitive evaluations and analyst engagements
  
• Positive feedback from Sales, Product, and Executive stakeholders on clarity, alignment, and impact
  

This role is foundational to Ping Identity’s evolution into a category-defining, AI-forward, scale-ready enterprise.

By shaping how Ping defines Identity for AI in the market — and by transforming how Marketing operates internally — this leader ensures Ping shows up with the authority, consistency, and executional excellence required of a $1B+ identity leader.

Salary:

$194,000 to 247,000 Plus Bonus

In accordance with Colorado’s Equal Pay for Equal Work Act (SB 19-085) the approximate compensation range for this role in Colorado is listed above. Final compensation for this role will be determined by various factors, such as knowledge, skills, and abilities.