VP Business Development

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

We support 100% remote work for this role!

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

The Vice President of Business Development is responsible for driving new business growth, leading high-performing sales teams, and scaling revenue across Tinuiti’s core solution areas. This executive leader sets sales strategy, builds pipeline momentum, and ensures disciplined execution across prospecting, deal management, and client acquisition.

This role combines strategic leadership, commercial excellence, and deep expertise in performance marketing, commerce media, and digital transformation. The VP of Sales acts as both a growth architect and frontline leader—aligning sales motions with market opportunity and revenue objectives.

Drive Revenue Growth

• Own a revenue target and consistently win new business for the organization
• Demonstrate deep expertise across paid media strategy, activation, and performance outcomes
• Position solutions that align marketing investment with measurable business impact

• Independently lead owned opportunities through discovery, audit, proposal, negotiation, contract review, and onboarding

• Support and deliver paid media audits and strategic proposals

• Build persuasive, insight-driven business cases tailored to client objectives

• You are an expert at organizational and detail-oriented skills, allowing you to balance multiple tasks at once with ease.
   

• Diagnose the underlying client/prospect business challenges early in discovery

• Prioritize client needs and translate them into structured, strategic solutions

• Ask intelligent, layered questions that guide conversations and uncover growth opportunities

• Craft and deliver cohesive, compelling narratives that connect challenges → strategy → outcomes → close
   

• Generate a minimum of 20% of your pipeline through proactive prospecting efforts

• Re-engage lost prospects and dormant clients

• Drive cold outreach with confidence, credibility, and relevance
   

• Adhere to established sales processes and methodologies

• Maintain rigorous Salesforce hygiene to support forecasting accuracy and organizational decision-making

• Partner cross-functionally to ensure smooth transitions from sale → onboarding → delivery

• You expertly identify customer needs and tailor solutions to solve them within negotiations, protecting margin and resources
   

Experience & Background

• 15+ years of industry experience in sales and/or account management

• Strong experience in retail media and/or eCommerce environments

• Proven success managing complex B2B sales cycles
   

• Ability to interpret market dynamics, retail trends, and performance data

• Strong fluency in retail media KPIs and measurement frameworks

• Skilled at translating analytics into compelling commercial narratives
   

• Experience building and managing a robust pipeline from prospecting → close

• Accurate revenue forecasting and CRM discipline

• Confidence in navigating negotiations and complex deal structures
   

• Exceptional presentation and storytelling abilities

• Strong writing skills for proposals and strategic recommendations

• Ability to tailor messaging to executive and cross-functional stakeholder

The hiring salary range for this role is $160,000 - $175,000 . We also offer an incentive pay program comprising a variable revenue payment opportunity and a discretionary annual performance bonus.

Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100%

Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity

Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.

Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.