VP, Marketing & Communications

VICE PRESIDENT, MARKETING & COMMUNICATIONS
Reports to: Chief Operating Officer

Compensation: $180K-$225K Annually

ROLE OVERVIEW

The Vice President (VP) of Marketing & Communications at Nest Health will lead the organization’s strategic efforts to grow and evolve its brand, messaging, and engagement across all audiences: families, payers, investors, employers, and talent. The VP will serve as the steward of Nest’s story as the company scales, shaping how the country understands its differentiated care model and why it matters.

The VP will oversee brand strategy, executive and corporate communications, outreach strategy and performance, patient and family marketing, digital presence, product positioning, and employer branding. The VP will build and lead a high-performing, cross-functional team responsible for driving growth, trust, engagement, and loyalty across Nest’s markets. The VP is Nest's chief storyteller — responsible for ensuring that one coherent, mission-driven narrative translates powerfully across every audience Nest serves: families, payers, investors, partners, and talent. As Nest scales into new markets and adds new programs, this role ensures the story grows without fracturing

In addition to overseeing marketing and communications functions, the VP will directly lead Nest’s Outreach organization, including management of the Director of National Outreach and the broader outreach team composed of National Outreach Specialists and Local Market Outreach Specialists. The VP will be accountable for outreach strategy, organizational design, performance management, operational effectiveness, and shared responsibility for achieving monthly outreach and engagement targets across markets.

This role serves as the company’s senior-most steward of brand, narrative, and communications strategy across families, payers, investors, employers, policymakers, and talent audiences. The VP will ensure that all patient-facing and enterprise-facing expressions of the Nest brand remain aligned, differentiated, and mission-driven as the company scales.

KEY RESPONSIBILITIES

BRAND MARKETING & DIGITAL PRESENCE
Build and protect the Nest brand across all audiences and digital channels. Ensure consistency in how Nest looks and sounds, from the first social post a mom sees to the last investor deck slide. This function builds credibility, trust, and familiarity with Nest’s key audiences including families, payers, investors, employers, and potential employees.

Responsibilities:

· Own Nest’s visual identity, brand voice, and persona development across families, payers, investors, employers, and employees

· Oversee website strategy, SEO management, and organic digital growth

· Lead social media content and engagement strategy

· Develop brand systems and creative assets that reinforce Nest’s mission and values

CORPORATE & EXECUTIVE COMMUNICATIONS
Tell Nest’s story to high-stakes external audiences such as investors, media, policymakers, employers, and thought leaders. Amplify the voice of the leadership team. This function ensures Nest shows up with clarity and authority in fundraising, earned media, and payer channels while driving cross-functional alignment and strategic narrative.

Responsibilities:

· Own investor and fundraising messaging and investor-facing brand strategy

· Oversee executive communications including CEO LinkedIn, speaking preparation, op-eds, podcasts, and PR

· Lead corporate storytelling and press strategy including major company announcements and milestones

· Manage awards strategy and visibility planning

· Develop and maintain sales enablement and payer marketing materials such as decks, one-pagers, and co-branded assets

OUTREACH STRATEGY & PERFORMANCE LEADERSHIP
Lead Nest’s outreach organization and strategy to drive scalable family engagement, activation, and enrollment across markets. This function is central to Nest’s growth strategy and requires strong team leadership, operational rigor, and continuous optimization of outreach performance and effectiveness.

Responsibilities:

· Directly oversee the Director of National Outreach and the broader outreach organization, including National Outreach Specialists and Local Market Outreach Specialists

· Own outreach strategy, organizational structure, and operational roadmap across markets

· Maintain shared accountability for monthly outreach and engagement targets

· Lead ongoing evaluation and optimization of outreach team performance, workflows, tooling, vendor partnerships, and operational efficiency

· Partner cross-functionally with Growth, Clinical Ops, Marketing, and Market Leaders to improve outreach effectiveness and member conversion

· Oversee outreach messaging frameworks, scripting standards, and communication best practices in partnership with Marketing

PATIENT & FAMILY MARKETING
Drive execution of patient and family-facing marketing initiatives across digital channels, lifecycle campaigns, and member engagement efforts. The VP will provide strategic oversight while managing a Marketing Manager responsible for day-to-day execution and implementation.
Responsibilities:

· Lead and develop a Marketing Manager responsible for patient and family-facing marketing execution

· Oversee implementation of Nest’s brand across digital, social, website, SEO, and member engagement channels

· Guide lifecycle marketing campaigns across SMS, email, mail, and other patient communication touchpoints

· Partner closely with Outreach to align member messaging, scripting, and engagement strategies

· Support product marketing efforts by translating Nest’s services and care model into clear, family-centered messaging

PRODUCT MARKETING
Partner with Clinical, Product, and Growth leaders to position Nest’s clinical offerings and care model. Translate complex interventions into clear, outcome-driven messaging that drives credibility, engagement, and conversion across audiences.
Responsibilities:

· Develop go-to-market narratives for new services and programs

· Package outcomes and interventions for payer and investor storytelling

· Lead positioning and messaging for product launches across channels

· Ensure alignment between patient-facing, payer-facing, and enterprise narratives as Nest evolves

STRATEGIC TEAM LEADERSHIP & CROSS-FUNCTIONAL EXECUTION

Responsibilities:

· Lead high-performing teams across outreach, marketing, brand, and communications functions

· Serve as Nest’s senior-most brand, communications, and narrative leader across all key audiences

· Maintain oversight of Nest’s brand voice, visual identity, and messaging architecture across the organization

· Ensure alignment across patient-facing, payer-facing, investor-facing, employer-facing, and public communications

· Oversee creative freelancers, agency partners, and cross-functional contributors

· Partner closely with Clinical Ops, Product, Growth, Data, Finance, and People Operations

· Plan and advocate for future hiring across design, content, outreach, and digital functions as Nest scales

· Define departmental OKRs and track progress against them in collaboration with functional leaders

QUALIFICATIONS

· 10+ years of progressive experience in marketing, brand, communications, growth, or engagement leadership

· 3+ years of experience in navigating growth marketing strategy, owning and creating the marketing strategy in a healthcare startups, health tech, or mission-driven high-growth organizations

· 4+ years of direct people management including team growth and agency oversight

· Experience in leading the marketing and communications for Medicaid population

· Demonstrated experience leading outreach, engagement, field operations, or growth-oriented teams

· Strong operational leadership skills including organizational design, vendor management, workflow optimization, and performance management

· Demonstrated success in engagement, retention, campaign, and product marketing

· Demonstrated ability to use performance data to drive marketing and outreach decisions

· Strong track record of storytelling, brand development, and strategic communications

· Excellent communicator and cross-functional partner with strong executive presence and C-suite alignment

· Deep empathy for Medicaid populations and a passion for health equity

NICE TO HAVES:

· Familiarity with VBC, managed care

· Experience with community-based or field marketing.