VP of Marketing

🏔Product: TLDR is the largest network of tech newsletters in the world, with over 7M subscribers covering everything from startups and software engineering to AI, cybersecurity, product, and more. Every issue is written by builders in tech. Both TLDR Crypto writers both work at Coinbase, TLDR Dev is written by engineers from DeepMind and Meta, TLDR AI is written by researchers from Anthropic and Adobe. That’s why TLDR is the best way to stay current on what truly matters in tech.

💪Team: Our 24-person full time team includes alumni of TikTok, Business Insider, Morning Brew, and other top media brands.

📈Traction: We doubled our revenue from 2024 to 2025 and are looking to double revenue again in 2026. We are supported by advertisers who want to reach tech’s decision makers, including AWS, Google Cloud, Anthropic, Slack, Notion, and GitHub.

In this role, you will:

• Cost-effectively scale subscriber growth by identifying the highest-leverage acquisition channels and launching or optimizing new channels with demonstrable results.

• Drive qualified advertiser pipeline within TLDR's core ICP and enterprise segments through targeted demand generation, ABM programs, and marketing campaigns that surface high-intent prospects to the sales team.

• Build marketing and sales collateral including case studies proving ROI for advertisers like AWS and Vercel, audience insights packages, and competitive positioning materials that directly accelerate deal velocity.

• Shape brand identity across all 12 newsletters — maintaining TLDR's trusted voice while giving each vertical room to resonate authentically with its distinct technical audience.
  

In your first 6 months, you will:

• Maintain or increase subscriber growth rate while holding or improving blended CAC

• Increase top-of-funnel leads from strategic accounts

• Deliver effective sales collateral and positioning that the sales team actually uses

• Establish a cohesive, scalable brand identity across all newsletters

Key metrics you'll own:

• Subscriber Growth & LTV/CAC Ratio — maintaining a healthy margin between acquisition cost and ad revenue per subscriber while accelerating growth

• B2B Pipeline Velocity & SQL Volume — building a predictable inbound engine where brand authority drives high-intent sponsorship leads, measured by SQLs and sponsorship revenue influenced by marketing
  

• 7-10+ years in Growth or Product Marketing, with 2–3+ years of management experience

• Experience in the $10M–$100M revenue range - you've seen what it takes to scale past early product-market fit but you're not so far removed from execution that you've forgotten how to do the work

• Growth or product marketing background rather than primarily brand marketing - we need someone who leads with data, experiments, and pipeline impact

• Comfortable as a player-coach - our marketing team is currently 3 people, so you'll be building and executing alongside your team, not purely directing

• Experience marketing to technical audiences - you know how developers and engineers think and what earns their trust

• Ideally held a B2B revenue or pipeline quota - you understand what it means to be accountable for pipeline numbers, not just awareness metrics

Nice to haves:

• Content marketing experience

• Brand marketing experience

• Experience managing and vetting agencies and freelancers

• AI proficiency
  

• Default to delegating to agencies rather than building in-house muscle

• Think brand campaigns are the answer at every stage of company growth

• Haven't marketed to developers or technical audiences before

• Prefer to manage from a distance rather than getting into the work alongside your team

• Need a large team and established playbooks to be effective

• Are more comfortable with awareness metrics than pipeline accountability
  

🤑Compensation: $300,000 - $400,000

🌎Location: We’re a 100% remote company distributed across the US and Canada

🤝Team Events: Annual team offsite. Tell us where we should go next!

🏝️Time to Recharge: Flexible PTO. Most team members will enjoy 2-3 weeks off per year + holidays

🏥Health Benefits: Comprehensive medical, dental and vision benefits with 100% paid option

📈401(k) Plan: Empower 401(k)

🍼Paid Parental Leave: 12 weeks paid leave for birthing and non-birthing parents

💻Home Office Stipend: We're on M5 Macbook Airs. Get a new monitor, headset, and chair on us.

🔰Learning & Development Stipend: We are a curious group that believes in learning.

💪Autonomy and Agency: Contribute to the growth of one of the largest newsletters in the world.

📥 If you're ready to make a tremendous impact at a bootstrapped and profitable startup, please apply. Please let us know if you need any accommodation during any part of the interview process.

• Inc story on how TLDR was founded

• Pricing and demographic information in TLDR’s latest media kit