VP, Performance Marketing

Credible, a FOX Corporation company, is seeking a high-octane, data-obsessed VP, Performance Marketing to lead our paid customer acquisition engine. Credible helps millions of people make smarter financial decisions—from student loans to mortgages. Backed by the massive reach of FOX, we are uniquely positioned to combine world-class performance marketing with the authority of a household media brand.

Reporting to the Chief Revenue Officer, you will be the primary architect of our paid growth strategy. You will own the execution and optimization of a multi-million dollar budget across Paid Search, Paid Social, Programmatic, and Display. You aren't just managing spend; you are responsible for scaling a sustainable, high-ROI acquisition machine that fuels Credible’s growth across our owned properties and strategic publisher partner network.

• Paid Media Strategy & Execution: Own the full-funnel performance strategy across Google Ads, Bing Ads, Meta, and emerging platforms, ensuring every dollar spent contributes to profitable growth.
• Budget & P&L Accountability: Manage and allocate a significant performance marketing budget. You will be responsible for hitting ambitious targets for CAC, ROAS, and volume, providing regular forecasting and performance reporting to leadership.
• Multi-Channel Optimization: Continuously optimize campaigns, creative assets, and landing pages to drive maximum conversion and efficiency.
• Strategic Publisher Network: Collaborate with our Business Development team to manage and scale performance-based marketing efforts across our unique media publisher partner network and Credible’s publisher ecosystem.
• Data & Measurement: Establish and refine measurement frameworks. Work with Data Science and Engineering to improve attribution modeling, tracking, and the integration of first-party data into our bidding strategies.
• Experimentation Culture: Design and lead a rigorous A/B testing roadmap—testing everything from bidding algorithms and creative hooks to granular audience segmentation.
• Cross-Functional Collaboration: Partner closely with the Head of Organic and Head of Lifecycle to ensure a seamless customer journey and with General Managers to optimize their conversion funnels.
• Team Leadership: Build, mentor, and scale a high-performing team of performance marketers, fostering a culture of accountability, technical excellence, and continuous learning.

We are looking for a leader who is both a strategic thinker and a technical "operator." If you meet most of the criteria below, we want to hear from you:

• 10+ years of experience in Performance Marketing/Growth, with at least 5+ years in a leadership role managing high-budget environments.
• Deep Subject Matter Expertise: You have a "hands-on" background in SEM, Paid Social, and Programmatic. You understand the nuances of auction dynamics, algorithm shifts, and privacy-first tracking.
• Analytical Rigor: You are comfortable navigating complex datasets. Proficiency with SQL, Tableau, or similar BI tools is a significant plus.
• Financial Services or Marketplace Experience: Experience in high-consideration consumer categories (FinTech, Insurance, Real Estate) is highly preferred.
• Scaling Track Record: Proven ability to scale monthly spend significantly while maintaining or improving efficiency metrics.
• Collaborative Mindset: Experience working within a large media ecosystem or with external publisher partners is a plus.