VP, Product Marketing

See yourself at Dataminr

We are seeking an exceptional and strategic VP of Product Marketing to lead and drive our product marketing efforts at a global scale. This role is for a dynamic leader who excels at blending deep technical acumen with the ability to craft compelling narratives that resonate with both customers and prospects. As a key member of the Marketing Leadership team, you will collaborate closely with product management, sales, and broader marketing functions to drive product success, elevate our brand, and directly impact revenue growth. This is an opportunity to leverage your experience and passion for technology to lead a high-performing product marketing team within a rapidly expanding, fast-paced environment.

AI Innovation at Dataminr 

Working at Dataminr you’ll have the opportunity to tackle the most exciting trends in AI on a daily basis to power a revolutionary product that uncovers critical events around the world as they unfold.

Regenerative AI: our AI technology, ReGenAI, is a new form of generative AI that automatically regenerates real-time Live Event Briefs as events unfold. Learn more here.

Agentic AI: we recently launched our Agentic AI capability, what we’re calling our Intel Agents, that autonomously generates critical context for our clients on real-time events, threats, and risks allowing them to see the clearest, most accurate view of what’s happening on the ground. Learn more here

Multimodal AI: our platform detects events from many different types of data (images, video, sensor data, audio, and text in over 150 languages). Learn more here.

Key Responsibilities:

Product Positioning & Strategy Development

• Lead Product Messaging & Positioning: Own the development and evolution of clear, simplified, and differentiated product positioning that aligns with our brand, customer needs, and market trends. Ensure messaging is compelling, consistent, and impactful across all customer touchpoints and sales channels.

• Strategic Market Insights: Use deep customer insights, competitive intelligence, and market trends to shape and refine product strategy and positioning. Collaborate with Product Management and cross-functional teams to develop messaging that speaks to customer pain points and highlights unique value propositions.

• Alignment with Product Roadmap: Partner closely with the Product Management team to align product marketing efforts with the product roadmap, ensuring that product features and enhancements are effectively communicated to the market and sales teams.

Sales Enablement & Revenue Growth

• Empower Sales Teams: Develop and deliver training, sales tools, and resources that enable the sales organization to effectively communicate product value, overcome objections, and close deals. Equip the sales team with the knowledge to position products with precision and confidence in diverse customer segments.

• Market Segmentation & Targeting: Lead market research and competitive analysis to identify new market segments, refine target audience strategies, and ensure precise positioning. Utilize customer feedback to refine targeting strategies and ensure product relevance in all markets.

• Drive Revenue through Product Marketing: Work directly with sales leadership to create and execute strategies that drive revenue growth. Ensure product marketing is fully aligned with sales goals, providing the necessary resources and support to convert opportunities into business results.

Thought Leadership & Market Presence

• Third-Party Analyst Relations: Lead relationships with key industry analysts, coordinating briefings, responses, and positioning efforts to ensure positive product and brand representation in analyst reports and market evaluations.

• Product Content Creation: Oversee the creation of high-quality, mid- and bottom-funnel  content that showcases the company’s innovation and expertise in the industry. Position the company and its products as thought leaders through white papers, blogs, videos, webinars, and industry presentations.

Team Leadership & Development

• Lead, Develop, and Inspire a World-Class Product Marketing Team: Build, mentor, and lead a high-performing product marketing team. Prioritize and provide clear direction for impactful work that will move the needle. Foster a culture of collaboration, innovation, and accountability. Provide ongoing professional development opportunities to ensure the team is equipped with the skills and resources needed to excel in a high-growth environment.

• Cross-Functional Collaboration: Act as a trusted advisor to the Marketing, Product, and Sales leadership teams, ensuring alignment on strategic priorities and product initiatives. Drive cross-functional collaboration to ensure product marketing strategies are effectively executed and aligned with overall business goals.

Qualifications:

• 15+ years of B2B product marketing experience, including 5+ years of leadership experience, preferably within high-growth, technology-driven companies. Cybersecurity experience is a must.

• Proven experience in developing and executing product marketing strategies that have directly contributed to business success. Ability to influence and align key stakeholders across product, sales, and executive teams.

• Exceptional skills in crafting compelling product messaging and content that resonates with both technical and non-technical audiences.

• Expertise in market research, segmentation, competitive analysis, and data-driven decision-making to refine marketing strategies.

• A strong track record of building, managing, and motivating high-performing teams in fast-paced environments. Ability to develop talent and lead teams through periods of growth and change.

• Bachelor’s degree in marketing, business, or a related field; an advanced degree (MBA, etc.) is a plus.

 

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About Dataminr

At Dataminr, we are a mission driven team of talented builders, creators and visionaries who have real-world impact on how organizations are able to respond to events. Dataminr’s groundbreaking, AI-powered, intelligence platform provides organizations with the earliest signals of emerging risks, events, and threats before they unfold. Trusted by two-thirds of the Fortune 50 and half of the Fortune 100, Dataminr’s platform analyzes billions of public data inputs spanning text, image, video, audio and sensor data across 150+ languages, empowering our clients to stay one step ahead in an increasingly complex world where every second counts. 

Founded in 2009, we have pioneered the world’s first real-time event detection platform, long before the recent Gen AI ‘boom.’ Dataminr operates all around the world united by our passion to use AI for the greater good, be agents of positive change and put our technology into the hands of clients charged with the responsibility to keep organizations running and keep people safe.

As our employees focus on developing our revolutionary technology, we focus on our employees. Dataminr is proud to offer a variety of flexible work arrangements, offices all over the world to foster collaboration, generous PTO and sick leave, and more, as part of our competitive benefits package aimed at keeping all our employees happy and healthy. Explore all our benefits here. 

We believe our differences give us strength. Our employees are empowered to be their best, authentic selves through various opportunities, such as our robust employee resource group (ERG) network, manager development programming, professional development funds, and more.

We serve a global community made up of many cultures and strive to reflect the world and clients we serve, with a workforce built on merit and equity. We actively condemn racism and discrimination in any form. We stand for social good, fostering a culture of allyship, and standing up for those who face systemic barriers to equality. We lead with empathy and strive to be agents of positive change in our company and in our communities.

The annual base salary range for this position is $204,000 - $300,000. You will also be eligible to receive a discretionary bonus and Company equity. Actual salary will be based on a number of factors including, but not limited to, geographic location, applicant skills, and prior relevant experience.

Dataminr is an equal opportunity and affirmative action employer. Individuals seeking employment at Dataminr are considered without regards to race, sex, color, creed, religion, national origin, age, disability, genetics, marital status, pregnancy, unemployment status, sexual orientation, citizenship status or veteran status.

Dataminr will collect and process your personal data. All personal data will be processed in accordance with applicable data protection laws. Please see Dataminr's candidate privacy notice available here. By providing your details and applying via our careers website, you acknowledge that you have read our candidate privacy notice. If you have any queries, please contact the People Team at hr@dataminr.com or privacy@dataminr.com.