VP of Sales

Who You Are

• A dynamic sales leader with a proven track record in the alcohol industry, blending strategic thinking with hands-on market expertise
• Skilled at building and nurturing strong relationships at every level, from wholesalers to your own team
• Experienced in developing and executing long-term sales strategies and identifying market opportunities
• Collaborative and cross-functional, working closely with partners across departments to drive innovation and growth
• Data-driven in your approach to decision-making, with a talent for training and motivating high-performing teams
• Equally comfortable presenting to leadership as you are working in the field
• Passionate about the beverage alcohol space and driven to deliver and exceed sales goals

What You'll Do:

• Directly manage the geographic sales team to achieve portfolio placement, promotion, and volume goals
• Develop and execute sales strategies to achieve company volume, revenue, pricing realization, and Chain ACV goals
• Build and maintain influential relationships with key wholesaler partners
• Partner with the SVP and VP of Marketing to build brand plans and company initiatives that deliver long-term results
• Recruit, train, and develop a high-performing sales organization, including Region Managers who effectively drive results through our distributor network
• Build comprehensive sales bonus goals that align with company targets and motivate performance
• Foster a collaborative and motivating work environment that drives results and supports team growth
• Conduct annual performance reviews with quarterly check-ins to support development and accountability
• Lead retail execution strategy and oversee wholesaler management to ensure strong market performance across the full portfolio
• Work the trade in key markets to assess performance, identify strengths and opportunities, and build actionable plans to address them
• Perform additional duties as assigned

Must Haves:

• Must be 21 years of age or older at the time of application
• Applicable state-issued Responsible Alcohol Service certification
• Lives in one of the following states: NC, SC, FL, IL, or TX
• Applicable state-issued Responsible Alcohol Service certification 
• Minimum of 5 years of professional alcohol beverage sales and people management experience
• Willing and able to travel up to 50%
• Strong people management skills and ability to build influential relationships
• Strong strategic planning capabilities
• Experience in training on sales processes
• Proficient in VIP as well as syndicated IRI and Nielsen data
• Desire to work in a fast-paced, growing company

Compensation, Perks and Benefits

• Compensation: 
• $170,000.00 - $190,00.00 annual salary, plus eligibility for an annual discretionary performance bonus
• The final offer will be based on several factors, including experience, skills, and overall expertise
• Equity Eligible
• For field-based sales roles, gas expenses are fully covered


• Perks + Benefits:
• Unlimited Paid Time Off
• Healthcare coverage: up to 90% company contribution for employees and 25% for dependents
• Voluntary vision, dental, and accidental plans
• 401(k) with up to 4% company match
• 12 weeks of paid Equal Parental Leave, $500 Baby Bonding Bucks, and a sustainable baby gift
• Booch, spirit, beer, and soft good perks
• And more!