Web Strategy Senior Manager

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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

We are seeking a Senior Lead of Web Strategy to lead the development and execution of comprehensive digital web strategies targeting the SMB audience that drive user engagement, optimize customer experience, and achieve business objectives. This role combines analytical thinking with creative problem-solving to enhance our web presence and digital customer journey.

Key Responsibilities:

Strategy & Planning

• Lead the development and execution of comprehensive website strategies targeting the SMB audience that drives engagement, optimizes experiences, and achieve new logo growth objectives
• Conduct competitive analysis and market research to identify opportunities and best practices to elevate the Salesforce website.
• Create strategic roadmaps for website optimization and digital experience enhancement, including working across our technology and product teams.
• Partner with cross-functional teams to align web strategy with broader marketing and business initiatives

User Experience & Optimization

• Work closely with in-house UX teams to analyze user behavior, website analytics, and conversion data to identify optimization opportunities
• Partner with our optimization teams to create optimization roadmaps and lead A/B testing and user experience research to improve site performance
• Collaborate with UX/UI designers to enhance website usability and customer journey
• Develop content strategy and information architecture recommendations

Performance & Analytics

• Monitor and report on key website metrics including traffic, engagement, conversion rates, and ROI
• Utilize analytics tools (Google Analytics, heatmapping tools, etc.) to drive data-driven decisions
• Create comprehensive performance dashboards and regular reporting for stakeholders
• Identify trends and insights to inform future strategic decisions

Project Management & Collaboration

• Lead website projects from conception to launch, managing timelines and deliverables
• Collaborate with marketing, product, engineering, and design teams, while also knowledge sharing across Salesforce’s digital web strategists
• Manage relationships with external agencies and vendors as needed
• Communicate strategy and results to executive stakeholders

Qualifications Required:

• Bachelor's degree in Marketing, Business, Communications, or related field
• 7-10+ years of experience in digital marketing, web strategy, or related roles
• Strong analytical skills with experience using web analytics platforms
• Understanding of SEO, SEM, and digital marketing best practices
• Excellent written and verbal communication skills
• Project management experience with ability to manage multiple initiatives

Preferred

• Experience with content management systems and web technologies
• Knowledge of UX/UI design principles
• Familiarity with marketing automation and CRM platforms
• Experience in B2B or enterprise technology environments
• Google Analytics and related certifications

Skills & Competencies

• Strategic thinking and planning capabilities
• Data analysis and interpretation
• Cross-functional collaboration
• Customer-centric mindset
• Adaptability and continuous learning
• Strong presentation skills

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $157,800 - $216,900 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.