[WEBTOON] Marketing Manager, WEBTOON Consumer Goods

What you’ll be doing:

• Develop and execute GTM strategies for our WEBTOON Unscrolled and WEBTOON Merch product lines to include:
• Creating full-scale marketing plans
• Building copy docs and creative briefs 
• Identifying and creating sales material and promo item needs 
• Outlining key goals and targets for advertising campaigns
• Leading efforts for performance marketing / Meta campaigns 
• Prioritize and provide input into influencer activations and mailings
• Launching and growing a WEBTOON Consumer Goods social media handle
• Planning and implementing unique social media and/or live event opportunities for our creators timed to their product launches


Maintain up-to-date data and numbers for all assigned campaign titles to include:
• Managing marketing budgets 
• Properly managing time and resources across competing priorities
• Keep all end of month KPIs, performance, influencer, sentiment metrics updated


Communicate regularly to our various stakeholders to include: 
• Presenting marketing and publicity efforts during Sales Conferences
• Participating in our seasonal (virtual) Influencer Preview events (2x per year)
• Regularly update sales, internal staff, and creators on marketing efforts

What we're looking for:

• 3+ years of relevant experience in marketing, project, and budget management
• Strong planning skills and proactive approach to keeping projects moving forward
• A flexible, approachable attitude with creative problem-solving skills and collaborative approach to challenges
• Demonstrated experience in working with cross-functional teams and stakeholders 
• Experience in both creating and implementing full-scale marketing campaigns – you’re not afraid to roll up your sleeves if needed
• Strong eye for design and strong copywriting skills
• University degree in a related field or equivalent experience