Workfront Business Product Lead, Director

We are transforming how content is created, reviewed, and delivered - fast, compliant and at scale. Our End-to-End Content Strategy connects AI, automation, data and smart workflows to deliver high-quality content globally.
At the center of this transformation is a connected product ecosystem, powered by AI-enabled solutions, and data-driven insights, combined with streamlined processes that enhance productivity and maximize marketing ROI. Our commitment is clear: to deliver a streamlined, compliant, user-centric AI-enabled content experience that supports our business globally.
If you are passionate about innovation, collaboration and building products that sit at the intersection of strategy, user experience and technology, join us. Be part of a team that's setting the North Star for content excellence, leveraging AI and automation to unlock new possibilities and deliver meaningful impact globally.
ROLE PURPOSE
The Workfront Business Product Lead drives the success of marketing teams by leveraging marketing automation through Adobe Workfront, developing and delivering product offerings that support end-to-end workflows for colleagues and agency partners.
This role serves as the voice of the customer, shaping product strategy and prioritization to improve operational execution, user experience, and measurable outcomes.
This role is responsible for translating business priorities into scalable product capabilities, guiding the evolution from foundational enablement to intelligent automation.
This role is accountable for execution excellence-from early concept and prototyping through enterprise-wide adoption-driving measurable outcomes in user productivity, quality, compliance confidence, and speed to market.
This is an exciting position that has an opportunity to partner with AI teams for further integration.
ROLE RESPONSIBILITIES
Product Strategy and Value Delivery

• Shape and refine Workfront product strategy and vision that delivers value to customers, aligned to marketing organization priorities.
• Develop and deliver innovative product offerings supporting end-to-end workflows for internal teams and agency partners
• Lead work management improvements that strengthen Workfront as a central hub for operational execution-connecting teams and streamlining workflows
• Build and curate a prioritized backlog to address fundamental gaps impacting Workfront user experience and operational efficiency
• Establish and maintain product governance, including prioritization frameworks, decision rights, and cross‑functional alignment mechanisms
• Ensure transparency into backlogs and product performance through data -driven metrics (e.g., adoption, efficiency, reuse, impact) to inform ongoing optimization
• Manage Stakeholder buy-in, business requirement alignment and coordination of digital delivery to market release plans

Cross-functional Collaboration and Stakeholder management

• Collaborate with business, engagement, and operations leaders to incorporate user feedback, adoption signals, and market readiness into product decisions
• Collaborate with internal digital teams, UX experts, and stakeholders to implement a roadmap that streamlines processes while capturing critical metadata for optimization
• Partner with peer platform owners to ensure seamless integration across the broader marketing and technology ecosystem

Change Management, Enablement and Continuous improvement

• Enable product rollout and scaling efforts, ensuring organizational readiness across processes, systems, and support teams
• Partner with Content at Scale and change management teams to deliver cohesive onboarding, communications, and adoption experiences
• Lead continuous improvement cycles that incorporate user feedback, performance data, and evolving business needs into future releases and roadmap planning
• Clearly articulate value propositions that map back to business needs

BASIC QUALIFICATIONS

• 8+ years in product management/platform delivery
• Bachelor's degree required
• Experience with regulated workflows in pharma/life sciences strongly preferred
• Experience stabilizing/optimizing Workfront environments user experience improvement efforts
• Familiarity with integrated ecosystems spanning Workfront and adjacent platforms (e.g., DAM-related dependencies)
• Experience influencing and managing cross‑functional stakeholders with conflicting viewpoints to drive consensus and progress
• Proficient in mapping user journeys to uncover challenges and opportunities for experience optimization
• Skilled at translating insights into innovative solutions and well‑defined user stories for development teams
• Knowledge of marketing operations is considered a strong asset
• Exceptional analytical skills to interpret usage data and derive actionable insights
• Strong communication skills, able to engage senior stakeholders and align diverse technical and business teams BA/BS in business, engineering, computer science, or other related fields
• Passion for user-centric design and AI innovation, with a collaborative mindset and resilience in fast-paced, matrixed environments
• Excellent communication and influence skills, comfortable engaging executive stakeholders and global teams

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
PREFERRED QUALIFICATIONS

• Experience with regulated workflows in pharma/life sciences strongly preferred
• Master's degree in business, Computer Science, Marketing, or a related field; MBA or advanced certification in Product Management/AI preferred

OTHER JOB DETAILS

• Last Day to Apply: April 20, 2026
• Work Location Assignment: Hybrid, 2-3 days onsite/week, US Commercial Pfizer site required (per Pfizer's Log in for Your Day Policy)

#AdobeWorkFront #ProductManager #JIRA
The annual base salary for this position ranges from $162,900.00 to $271,500.00.* In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States. * The annual base salary for this position in Tampa, FL ranges from $146,600.00 to $244,400.00.
Relocation assistance may be available based on business needs and/or eligibility.
Candidates must be authorized to be employed in the U.S. by any employer.
U.S. work visa sponsorship (such as TN, O-1, H-1B, etc.) is not available for this role now or in the future.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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