Workplace Solutions, Integrated Marketing Lead, Executive Director

Job Description
JP Morgan Workplace Solutions is a global leader in equity compensation management, offering a premier cloud-based platform for share plan management. Serving over 1,800 corporate clients, from start-ups to multinational corporations, we manage nearly $300 billion in assets for over 1 million employee participants worldwide. We are a dedicated global team of over 1,000+ professionals at the forefront of transforming equity compensation worldwide.
We are seeking a talented and experienced senior Integrated Marketing Lead to spearhead our global B2B growth marketing strategies.
Position Overview: The Senior Integrated Marketing Lead will be responsible for developing and overseeing the execution of comprehensive marketing strategies that enhance our brand presence, generate leads and inform our end-to-end experience. This role requires a strategic thinker with a strong background in B2B technology marketing, excellent project management skills, and the ability to collaborate across marketing disciplines and other teams to deliver cohesive and impactful marketing campaigns.
Job Responsibilities:

• Strategy Development: Create and implement integrated marketing strategies that align with our commercial goals and objectives, ensuring consistency across all channels and touchpoints.
• Lead Generation: Develop and execute strategies to generate high-quality leads, leveraging data-driven insights to optimize performance.
• Campaign Management: Oversee the planning, execution, and optimization of multi-channel marketing campaigns, including digital, content, and events.
• Cross-Functional Collaboration: Work closely with Product, Sales, and Customer Success teams to ensure alignment and support for marketing initiatives, fostering a collaborative environment.
• Brand Consistency: Ensure brand messaging and visual identity are consistent across all marketing materials and channels, reinforcing Workplace's value proposition.
• Performance Analysis: Monitor and analyze campaign performance, using data-driven insights to optimize strategies and improve ROI.
• Content Development: Collaborate with content creators to develop compelling, relevant and high-quality content that supports marketing objectives and engages target audiences.
• Market Research: Utilise data and insights into client needs, preferences, and competitive landscape to inform marketing strategies.

Required Qualifications, Capabilities and Skills:

• Bachelor's degree in marketing, business, or a related field.
• 15+ years' experience in marketing, a portion of which will be in B2B technology company.
• Strong strategic thinking and project management skills.
• Demonstrated success in developing and executing integrated marketing campaigns.
• Excellent communication and interpersonal skills.
• Proficiency in marketing automation tools and CRM systems.
• Ability to work collaboratively in a fast-paced environment.

About Us
J.P. Morgan is a global leader in financial services, providing strategic advice and products to the world's most prominent corporations, governments, wealthy individuals and institutional investors. Our first-class business in a first-class way approach to serving clients drives everything we do. We strive to build trusted, long-term partnerships to help our clients achieve their business objectives.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
About the Team
J.P. Morgan Asset & Wealth Management delivers industry-leading investment management and private banking solutions. Asset Management provides individuals, advisors and institutions with strategies and expertise that span the full spectrum of asset classes through our global network of investment professionals. Wealth Management helps individuals, families and foundations take a more intentional approach to their wealth or finances to better define, focus and realize their goals.