Leads end-to-end quantitative and qualitative consumer research supporting brand, marketing, loyalty, product, and business strategies. Manages research vendors, develops insights frameworks, analyzes complex data, creates compelling narratives and visualizations, and influences senior stakeholders across global, cross-functional teams.

Leads North America merchandising and customer growth strategy across Expedia’s brands. Owns merchandising roadmaps, cross-sell and upsell initiatives, app merchandising, experimentation, promotions, and performance optimization. Partners with Product, Marketing, Analytics, Supply, Design, Engineering, Legal, and Finance to deliver customer-facing experiences, align priorities, manage dependencies, and improve engagement, conversion, and business growth.