Strategic Partnerships:
Multi-year OEM and carrier deals are being extended and added, such as Samsung through 2028 and new or renewed deployments with BT/EE, Virgin Media O2, Telenor Sweden, Vodafone UK, Deutsche Telekom, and Bouygues. These wins and renewals point to sustained commercial traction across major networks and devices.
Market Expansion:
Geographic reach is widening with nationwide rollouts across Europe (UK, Germany, Spain, France, Nordics) and a steadily larger network footprint. Company materials cite users on the Hiya Network rising from 400M+ (2023) to 450M+ (Feb 2024) to 500M+, signaling broader distribution and adoption.
Innovation-Driven Growth:
Product scope is broadening with deeper voice security and branded calling features and the 2024 acquisition of Loccus to strengthen AI-driven fraud defenses. These moves align the roadmap to emerging threats like robocalls and voice cloning and expand the platform’s relevance.
