Art Director

The role:

The Creative Studio at SoFi is looking for a talented art director to join our best-in-class in-house agency to create and deliver a variety of exceptional marketing and advertising materials for our rapidly growing brand. Although you’ll be working across our entire suite of products, you’ll mainly be focusing on supporting our lending products: Student Loan Refinancing, Personal Loans, Home Loans, and Private Student Loans.

We’re looking for someone who is driven, forward-thinking, and nimble enough to collaborate with your creative partners on messaging as well as visual design. You also have a strong curiosity about AI, and either have experience or a deep interest in the application of AI within our creative  workflows. You’ll be joining a supportive, fun team culture of creative people excited to come to work every day in order to help people get their money right.

What you’ll do:

• Own end-to-end concept and design for marketing projects across a variety of digital mediums for the Member team, including but not limited to:
• Email Design
• In app messages
• Social media posts
• Branding campaign and assets
• Lead gen campaigns and assets
• Digital Videos
• Digital Display Banners
• Create marketing materials for engaging, fast growing products
• In addition to designing marketing materials, you’re also comfortable collaborating with your team copywriter on messaging and concepts.
• Create consumer-and enterprise-facing work that is visually exciting, forward-thinking, and emotionally engaging.
• Help us test, iterate, and optimize designs to consistently deliver and improve business results.
• Look for opportunities to use enterprise-approved AI tools for day to day creative workflow efficiencies.
• Work collaboratively with fellow members of the creative, web, and development teams as well as cross-functional stakeholders, like product marketing, lifecycle marketing, and strategy. 
• Champion the SoFi brand and user experience, and help shape SoFi’s brand narrative.
• Be a part of our close knit in-house Creative Studio, producing award winning, first-in-class advertising and marketing materials.

What you’ll need:

• A minimum of three years working as an art director at an ad agency, in-house creative department, or freelancing for major brands.
• Must have a strong well-rounded portfolio full of beautiful, yet functional, work that demonstrates the ability to deliver business results.
• Ability to work in a fast-paced environment and iterate on different design options based on stakeholder and creative feedback.
• Ability to balance multiple projects with tight timelines while producing high-quality work.
• You’re all about the data. You love testing design solutions and iterating based on results.
• Very comfortable collaborating with product marketers, product designers, brand strategists, and other cross functional partners. 
• Self-motivated and able to work independently while also supporting the larger team.
• Awesome written and oral communication and presentation skills.
• Experience working in similar regulated industries, primarily FinTech and Insurance, is a plus.

Software:

• Proficient in design software and tools including Adobe Creative Suite and Figma.

Nice to have:

• Experience with Adobe After Effects for simple motion graphics
• Experience with Adobe Substance for 3D asset creation
• Experience with a variety of Generative AI software