Brand Manager

Position Summary 

This role will play a critical role in brand management, leading one of brands in Kenvue business from A to Z. This role would be fully responsible and accountable to own E2E brand P&L management and marketing execution, along with sustainable brand equity growth and business growth in short term and long term.  This role will lead a cross-functional team to deliver results, also have tight engagement with regional team to share, exchange knowledge and make exciting future with scalable innovation pipeline and portfolios. 

Role Duty & Responsibilities 

Brand Management 

• Research & analysis 

• Analyzes key performance indicators and financial reports such as brand sales and offtake 

• Conducts consumer/market research to find new opportunity areas and assess the size of prize 

• Brand strategy development & execution 

• Develop business growth strategy and gain cross-functional alignment to develop innovative and achievable business plans 

• Develop longer term growth plan including brand evolution strategy 

• Lead retail execution plan partnering with the sales strategy team & external distributor and cross-functionally with the commercial teams. 

• Communication planning & execution 

• Develops campaign brief, eco-system, consumer advertising, and marketing programs via systematic assessment of market trends, unmet consumer needs, and competitive activity. 

• Design advanced communication and media plan based on deep consumer insight and media behaviors 

• Flawless execution of marketing campaign with sense of urgency 

• Displays skills in evaluating effectiveness of marketing tactics and return on investment to identify and provide input on potential areas for improvement 

• Key brand index management 

• Keep track of brand health through appropriate measurement tools 

• Plans and forecasts for sales 

• Budget planning and tracking 

What we are looking for  

Related Experience & Behavior, Competency 

• At least 3+ years brand marketing experience. 

• Experience of working with cross functional teams and regional teams. 

• Consumer-centric & agile mindset  

• Strong Owner mind-set to drive/deliver results by actively engaging relevant stakeholders 

• Bachelor’s degree and above with relative brand management experiences 

• (preferably) 2+ years of FMCG or related industry’s marketing experience 

• (preferably) Experience of working with external distributors 

Expertise and Skills 

• Cross-functional communication and project management skills with internal (i.e., enabling teams) and external stakeholders (i.e., regional MKT/agencies) 

• Strategic thinking & analytical and problem-solving skills 

• Ability to speak and write in English and Japanese at a business level