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Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.
We’re looking for a Brand Strategist to collaborate with internal teams and brand clients to craft cutting-edge, custom campaigns. This role ensures that every partnership aligns with MrBeast’s unique storytelling and content ecosystem. You’ll be the bridge between strategic brand objectives and creative execution, ensuring that every partnership maximizes engagement, impact, and revenue potential.
This role requires a mix of strategic thinking, creative ideation, and sales acumen to develop compelling brand integrations and sponsorship opportunities. If you have an instinct for what makes content go viral, thrive in fast-paced environments, and love bringing bold ideas to life, read on below!
What You’ll Be Doing:- Develop high-impact brand strategies and creative concepts that align with MrBeast’s unique content and audience
- Collaborate with internal teams—including production, creative, and sales—to bring brand ideas to life from ideation to final execution
- Ensure creative excellence in branded content by evaluating and refining ideas based on client strategy and objectives
- Build proactive creative sales products that showcase new opportunities for brand partnerships
- Own the quality assurance of all pre-sale brand deliverables, ensuring that all creative materials align with MrBeast’s brand identity and strategic goals
- Pitch creative concepts to brand clients and lead presentations that effectively communicate the value of MrBeast’s audience and platform
- Stay ahead of digital media trends and brand marketing innovations, providing thought leadership that drives new business opportunities
- Serve as a post-sale liaison to ensure seamless execution, maintaining strong client relationships and guaranteeing deliverables meet expectations
- 5+ years of experience in brand strategy, creative strategy, or branded content development
- Deep understanding of digital media, content marketing, and the creator economy, with a pulse on what drives audience engagement
- Strong storytelling and creative problem-solving skills, with a proven ability to translate brand objectives into compelling content integrations
- Exceptional communication and presentation abilities, capable of selling through creative ideas to high-level brand clients
- Proven ability to work cross-functionally, collaborating with internal creative, sales, and production teams to execute best-in-class brand partnerships
- A strategic mindset with a bias for action, thriving in a fast-paced environment where agility and execution are key
- Experience working in branded content, digital media, or social-first campaigns, particularly on platforms like YouTube, TikTok, and Instagram
- A passion for internet culture, social media, and digital content, with an instinct for what makes partnerships and branded content resonate
- Open to travel up to 25% of the time
- Competitive Salary
- Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
- Company contributions to employee Health Savings Accounts (HSA)
- 401k Plan with Safe Harbor company-matching
- Flexible vacation policy and paid company holidays
- Company-provided technology package
- Relocation when applicable for those coming in from outside the Greenville, NC area including travel and company-provided housing for the first 90 days
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