Business Development Rep

At Upland Audience Engagement, our results-oriented teams collaborate to deliver value for customers, driving growth and innovation. We’re passionate, proactive, and thrive on

challenges. If you’re ready to make an impact in a dynamic environment, we want to hear from you.

Role Overview:

We are hiring a Business Development Representative to join our North America team, focused on Adestra, a leading platform empowering marketers to deliver impactful, personalized multi-channel communications. We are looking for someone who has a strong understanding of prospecting into mid-market & enterprise space, cold calling, social selling, and creative outreach. The ideal candidate has a track record of consistently hitting quota in an SDR/BDR or closing role for the last 1-2 years.

Responsibilities:

• Represent Adestra’s product and services with a deep understanding of its value for North American marketers.
• Proactively seek new leads and business opportunities, targeting mid-market and enterprise accounts in North America.
• Use CRM, sales engagement platforms, cold calling, emailing, and social selling to generate new sales opportunities.
• Set up meetings or calls between potential customers and sales executives.
• Manage and maintain a pipeline of interested prospects, collaborating with sales executives for next steps.
• Identify best practices to refine Upland’s lead generation playbook for the North American market.
• Identify opportunities for Upland Audience Engagement to solve prospects’ needs, especially in the context of MarTech integrations (e.g., CRM, CDP, audience development tools).
• Collaborate with internal teams to refine messaging and maximize value in every interaction.

Requirements:

• 1–2 years of full-time BDR/SDR or previous sales experience, ideally in North America.
• Proven track record of quota attainment.
• Experience in sales development of marketing technology (MarTech) tools is required.
• Strong understanding of the email and multi-channel marketing space, including key players and competitors.
• Familiarity with Software Sales SaaS platforms and modern prospecting techniques (cold calling, social selling, lead nurturing, and intent focused outreach).
• Ability to leverage data aggregation and segmentation tools to deliver the right message at the right time.