Consumer Insights Analyst

Category/Area of Expertise: Strategy
Job Requisition: 436424
Address: USA-PA-Carlisle-1149 Harrisburg Pike
Store Code: Consumer Insights (5139356)
Ahold Delhaize USA, a division of global food retailer Ahold Delhaize, is part of the U.S. family of brands, which includes five leading omnichannel grocery brands - Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop. Our associates support the brands with a wide range of services, including Finance, Legal, Sustainability, Commercial, Digital and E-commerce, Technology and more.
Primary Purpose:
The analyst manages enterprise trackers (CX, Brand Health), facilitates daily interaction with key stakeholders and is a SME on research tech platform and associated capabilities in support of the lead of the centralized operations team within consumer & decision sciences.
Our flexible/ hybrid work schedule includes 3 in-person days at one of our core locations and 2 remote days. Our core office locations include Salisbury, NC , Chicago, IL, Quincy, MA, Carlisle, and PA, Scarborough, ME.
Applicants must be currently authorized to work in the United States on a full-time basis.
Duties and Responsibilities:

• Manages ongoing reporting of enterprise Customer Experience (CX) and Brand Health Tracking studies, including Weekly NPS update, Business Insights Report (BIR), Omnichannel scorecard, Media Mix Modeling tracking study data inputs, and ADUSA Brand Health report. Supports with other departments with regular and ad hoc CX reporting needs.
• Serves as an Administrator for Consumer Insights own-data platform (Qualtrics) and maintains CX survey and dashboards by monitoring responses, monitoring email sends, managing sweepstakes data files and coordinating with other teams to ensure the proper controls and reporting are in place. Performs periodic data updates and enrichments when needed.
• Is a SME on Qualtrics research tech platform and supports other users.
• Maintains CX data dictionary and topic code frames. Assists with development and management of administrative standards for the platform and survey data in data lake/Unity catalog.
• Manages intake process and roadmap for CX and Brand Health tracking study change requests, including survey and dashboard design, geography and store hierarchy, anomaly detection and associated response filtering. Implements changes and associated communication, involving vendor partners when needed for complex updates.
• Oversees Online Community member profile data, recruitment process, scheduling, and execution, and periodic updates to community member profiles.
• Provide strategic insight into improving customer experience and perceptions through the proper development and usage of both qualitative and quantitative research methodologies, ensuring that the appropriate methodological and valid statistical approaches are utilized.
• Interprets research findings and summarizes data analyses into actionable insights that address stakeholder objectives.
• Develop and deliver presentations at key Management Meetings as appropriate.
• Ensure that all research instruments accurately measure what we want them to measure, and that the data is representative of the market.
• Maximizing the learnings, insights and value-added of all ongoing research
• Keep up to date on new methodologies, best in class research approaches and skill development
• Implement best practices within consumer insights through standardization of methods, tools, and knowledge-sharing to maximize group efficiency and impact as well as identify and champion new and emerging research techniques
• Partner closely with other team members within Consumer Insights, Shopper Insights and Advanced Analytics to ensure appropriate integration of data.

Qualifications:

• Bachelor's degree in Marketing, Marketing Research, Psychology, Statistics, Mathematics, or closely related field.
• Minimum of 3 - 5 years of market research experience, emphasis on large scale trackers, advanced sample design, experience with large datasets.
• Minimum Intermediate Proficiency in Microsoft Office 365: Word, Excel, and PowerPoint.
• Familiarity with syndicated POS/FSP data sources such as Circana/Nielsen preferred.
• Must possess a willingness and aptitude to learn.

Must haves:

• Strong problem solving, decision making and analytical skills.
• Excellent verbal and written communication skills and the ability to present.
• Ability to manage vendor relationships effectively.
• Strong sense of urgency, integrity, and objectivity. Ability to push back respectively when needed.
• Understand and uses valid statistical approaches where appropriate.
• A good listener who can interpret the needs of the business partner.
• A strong team player with ability to work independently.
• Motivated and detail-oriented individual.
• Able to bring the voice of the customer alive.
• Ability to prioritize and multitask.
• Must possess an adaptive/flexible work style.

Preferred Qualifications:

• Master's Degree

ME/NC/PA/SC Salary Range: $75,040 - $112,560
IL/MA/MD Salary Range: $86,320 - $129,480
#LI-LL1 #LI-Hybrid
At Ahold Delhaize USA, we provide services to one of the largest portfolios of grocery companies in the nation, and we're actively seeking top talent. Our team shares a common motivation to drive change, take ownership and enable our brands to better care for their customers. We thrive on supporting great local grocery brands and their strategies.
We offer an experience where our associates are valued; Diversity, Equity, Inclusion and Belonging are infused in our business and our employees are representative of the communities that we serve. We believe in total wellness, which encompasses a blend of physical, financial and emotional wellness.
We believe in collaboration, curiosity, and continuous learning in all that we think, create and do. While building a culture where personal and professional growth are just as important as business growth, we invest in our people, empowering them to learn, grow and deliver at all levels of the business.