Conversion Rate Optimization (CRO) Analyst

ABOUT FILSON

In 1897 C.C. Filson began outfitting prospectors headed for the Gold Rush with tools and apparel strong enough for the toughest spots on earth. More than 100 years later, Filson remains committed to providing pioneers of all fields around the world with unfailing goods made from the highest quality materials available. Filson recognizes that it takes a world-class team to make a world-class product. As we build on the Filson legacy of American craftsmanship, we are looking for individuals who share our dedication to innovation, excellence, and superior customer service. We don’t work in silos but rely on open collaboration. It’s a jackknife mentality – the ability to accomplish more than what’s asked of you – that defines our culture of versatility and perseverance.

Our outfitter mindset is deliberate and strategic. We are a small company, on purpose. We’re the ones doing the work, from product design and marketing, to cutting, sewing, and restoration. With more than 125 years under our belt, we still have a start-up mentality. Driven by an independent spirit and an uncompromising attitude that demands we lead with conviction. 

ABOUT THE POSITION

Filson’s Ecommerce team is at the forefront of delivering unfailing goods to our customers — that’s where you come in. We are seeking a data-driven and analytical CRO Analyst who will take ownership of our A/B testing, personalization, and conversion rate optimization efforts across the website and digital marketing channels. Your analytical insights will drive decisions that enhance the customer experience and increase key performance metrics.  

You’re not just passionate about numbers, you’re equally enthusiastic about men’s and women’s wear and have a natural curiosity for uncovering what drives customer behavior. Sound like you? Reach out.

• A/B Testing: Develop, implement, and manage a comprehensive A/B testing strategy across the website to optimize user experience and conversion rates.
• Personalization: Develop and execute targeted personalization strategies that align with our brand values and resonate with our customers. 
• Conversion Rate Optimization: Focus on improving conversion rates, average order value, and units per transaction through data-driven strategies. 
• Data Analysis & Reporting: Analyze test results, customer behavior, and heatmaps to provide actionable insights and recommendations. 
• Customer Journey Enhancements: Continuously evaluate and refine the online customer journey to identify pain points and opportunities for improvement. 
• Cross-Functional Collaboration: Work closely with creative, merchandising, and technical teams to ensure alignment with brand identity, site functionality, and product messaging. 
• Technology Optimization: Utilize your knowledge of Shopify Plus and other relevant technologies to optimize site performance and stay updated on platform enhancements.

• 4-6 years of experience in website operations, merchandising, and optimization, with a strong focus on CRO.  
• Proficiency in Shopify Plus and A/B testing tools, personalization tools, and analytics platforms like GA4.
• A deep passion for men’s and women’s wear, with a customer-centric mindset. 
• Strong analytical skills with a proven ability to interpret data and drive results. 
• Highly curious and proactive, with the ability to independently manage projects and achieve goals.

Note: This job description is not meant to be all-inclusive.  Employee may be required to perform other duties to meet the ongoing needs of the organization.

Filson and Shinola are equal opportunity employers. We believe that every employee has the right to work in surroundings which are free from all forms of unlawful discrimination.  It is our policy that all decisions involving any aspect of the employment relationship will be made without regard to race, color, sex, religion, age, national origin, marital status, sexual orientation, gender identity, the presence of any sensory, mental, or physical disability, veteran and military status, genetic information, political ideology or any other status or characteristic protected by local, state or federal law.  Discrimination and/or harassment based on any of those factors are totally inconsistent with our philosophy of doing business and will not be tolerated.

With regard to applicants or employees with disabilities, the company offers what the law refers to as "reasonable accommodation" to enable a person to perform his or her job.