Demand Generation Manager

Demand Generation Manager

Truveta is the world’s first health provider led data platform with a vision of Saving Lives with Data. Our mission is to enable researchers to find cures faster, empower every clinician to be an expert, and help families make the most informed decisions about their care. Achieving Truveta’ s ambitious vision requires an incredible team of talented and inspired people with a special combination of health, software and big data experience who share our company values. 

Truveta was born in the Pacific Northwest, but we have employees who live across the country.  Our team enjoys the flexibility of a hybrid model and working from anywhere.  In person attendance is required at least once per year for an onsite meeting. #LI-remote

For overall team productivity, we optimize meeting hours in the pacific time zone. We avoid scheduling recurring meetings that start after 3pm PT, however, ad hoc meetings occur between 8am-6pm Pacific time.

Who We Need   

Truveta is rapidly building a talented and diverse team to tackle complex health and technical challenges. Beyond core capabilities, we are seeking problem solvers, passionate and collaborative teammates, and those willing to roll up their sleeves while making a difference. If you are interested in the opportunity to pursue purposeful work, join a mission-driven team, and build a rewarding career while having fun, Truveta may be the perfect fit for you.  

This Opportunity  

The Demand Generation Manager, reporting to the Demand Generation Director, will focus on supporting our revenue and pipeline goals by executing and expanding the current multi-channel demand generation strategy. This is a critical role to help shape and fulfill our desired growth trajectory working closely with sales, marketing, research, and customer success stakeholders to engage potential customers and generate demand.  

Candidates need to have a proven track record of building, innovating, and delivering on growth and customer acquisition strategies, significantly contributing to the sales pipeline. This role requires someone well-versed in growth marketing technologies and infrastructure, knows ‘what good looks like’, gets energized by a dynamic, high-growth environment, and is a strategic problem-solver.   

Key Responsibilities:     

• Develop and execute growth and acquisition programs that support ambitious revenue growth targets in a timely and consistent manner
• Support and execute multi-channel demand programs across email, paid media, content, digital experiences, and events, adapting channel mix based on performance and audience needs
• Apply a programmatic approach to demand generation and own campaigns end-to-end, working with internal and external resources  
• Bring ideas and tactics for creative / new demand generation channels that haven’t been previously tested using a data-driven implementation process
• Build effective lead nurturing campaigns with segmentation that spans the full customer lifecycle and increases conversion at each stage of the funnel
• Partner closely with the sales organization to ensure effective lead generation, conversion to opportunities, and sustainable referral demand
• Collaborate with marketing / sales operations to define the right metrics and budget, report on KPIs against forecast, and the performance of demand activities
• Communicate expectations, plans, execution details, and results with the broader organization and other stakeholders with confidence and clarity 
• Create brand-consistent content for email campaign, outreach efforts, events, and presentations as needed 

 Key Qualifications    

• 5-7 years' experience in the marketing discipline, with a background in healthcare or life sciences, ideally focused on enterprise / B2B SaaS businesses with a subscription business model 
• 5-7 years of SaaS Marketing experience with long sales cycles
• HubSpot, Salesforce, and marketing automation platform knowledge 
• Deep experience in executing world-class demand generation strategies across multiple channels
• Strong analytical skills, with ability to track campaign results and perform comprehensive data analysis 
• Detailed project management capabilities with cross-functional teams and able to work independently in an agile environment and responsive to colleagues
• Ability to influence and be a team player that rolls up your sleeves
• Great collaborator and ability to adopt new tools and approaches quickly 

 Preferred Qualifications    

These qualifications are preferred but not required. Please do not let them stop you from applying.  

• Experience in real-world data / real-world evidence organizations
• Background in product strategy, marketing strategy, or growth leadership
• Experience supporting C-level executives in high growth or transformational environments 

Why Truveta?   

Be a part of building something special. Now is the perfect time to join Truveta. We have strong, established leadership with decades of success. We are well-funded. We are building a culture that prioritizes people and their passions across personal, professional and everything in between. Join us as we build an amazing company together.  

We Offer:

• Interesting and meaningful work for every career stage
• Great benefits package
• Comprehensive benefits with strong medical, dental and vision insurance plans
• 401K plan
• Professional development & training opportunities for continuous learning
• Work/life autonomy via flexible work hours and flexible paid time off
• Generous parental leave
• Regular team activities (virtual and in-person)
• The salary for this position is $125,000 to $145,000. Pay is based on several factors including location and may vary depending on job-related knowledge, skills, and experience. Pay is based on several factors including location and may vary depending on job-related knowledge, skills, and experience. 

If you are based in California, we encourage you to read this important information for California residents linked here.

Truveta is committed to creating a diverse, inclusive, and empowering workplace. We believe that having employees, interns, and contractors with diverse backgrounds enables Truveta to better meet our mission and serve patients and health communities around the world. We recognize that opportunities in technology historically excluded and continue to disproportionately exclude Black and Indigenous people, people of color, people from working class backgrounds, people with disabilities, and LGBTQIA+ people. We strongly encourage individuals with these identities to apply even if you don’t meet all of the requirements.

Please note that all applicants must be authorized to work in the United States for any employer as we are unable to sponsor work visas or permits (e.g. F-1 OPT, H1-B) at this time. We appreciate your interest in the position and encourage you to explore future opportunities with us.