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ABOUT CORDIAL
We founded Cordial in 2014 on the belief that there should be more humanity and empathy in marketing—both in how brands communicate with their customers and in how technology companies work with brands. We built our company and platform purposefully, driven by a desire to inspire more thoughtful communication and to create experiences that feel more personal and human—for consumers, for the people at the companies we work with, and for Cordial employees. Today, brands like PacSun, Revolve, Abercrombie & Fitch, Realtor.com, L.L. Bean and Forbes rely on Cordial to drive revenue growth by sending a better message.
We chose the name Cordial to symbolize how we empower our clients to communicate with their customers, as well as how we do business: with transparency, collaboration, and trust. We're building a passionate team of individuals willing to learn, grow, and be thoughtfully challenged on a daily basis to continuously improve our product, company, and culture every single day.
OUR VALUES
- Communicate better than the rest
- Own it, every time
- Solve client problems tenaciously
- Make Waves
POSITION SUMMARY
We’re seeking an innovative and strategic Director of Content Marketing to lead, own, and execute our content strategy. This role will be instrumental in driving brand awareness, lead generation, customer engagement, and business growth through high-quality, impactful content. As a senior member of the marketing team, you will oversee the development and execution of a content vision, manage production timelines, and ensure our content strategy supports our goals of category creation and industry leadership.
YOU WILL
- Create and drive a comprehensive content marketing strategy that aligns with business objectives and positions the brand as an industry leader.
- Write and oversee the production of high-quality content across formats, including blogs, whitepapers, ebooks, videos, case studies, webinars, email campaigns, press, social media, sales collateral, ABM assets, and more.
- Develop and execute data-driven storytelling initiatives that showcase industry insights and trends across multiple channels, both paid and organic.
- Collaborate cross-functionally with thought leaders and subject matter experts in marketing, sales, product, revenue operations, and client experience teams.
- Build and maintain strong relationships with executives to develop compelling thought leadership content and themes.
- Manage and mentor a small team while overseeing agency relationships and external contributors.
- Create compelling storylines for external presentations, speaking engagements, media opportunities, and influencer partnerships.
- Define content marketing objectives, develop measurement plans, and actively monitor content performance across all channels.
ABOUT YOU
- 7+ years of content marketing experience in a fast-paced B2B SaaS company, marketing technology is a bonus. Strong grasp of B2B content marketing fundamentals.
- 2+ years of people management experience, with demonstrated success in leading and developing teams.
- Strong copywriting background with proven experience in analyzing data from surveys, benchmarks, studies, and other sources to develop themes, trends, and storylines for content marketing initiatives.
- Expert understanding of social media strategy and thought leadership content development.
- Proven ability to build and maintain relationships with executive stakeholders.
- Demonstrated ability to leverage emerging AI tools for content creation and optimization.
- Exceptional project management skills, including the ability to organize and manage large projects and shift competing priorities in a fast-paced environment with little direction.
- Experience with keyword research and SEO content optimization.
- Self-starter with the ability to work autonomously and resourcefully in a fast-paced environment.
- Experience with public relations, external communications, category design, influencer marketing, paid partnerships, and agency management is a bonus.
COMPENSATION & BENEFITS
$160,000.00 - $190,000.00 annually. The compensation range may be adjusted based on experience and location. In combination with base salary, Cordial's compensation package includes equity and bonus, a robust benefit plan (medical/dental/vision/life), 401k match, flexible time off. Additionally, we offer perks such as monthly wellness and cell phone stipends, childcare and continued education yearly reimbursements. We pride ourselves in maintaining a healthy work/life balance, a strong dedication to DE&I efforts, and an overall respectful and open culture!
Cordial is proud to be an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race, color, ancestry, national origin, religion, disability status, sex (including pregnancy), age, gender, gender identity or expression, sexual orientation, marital status, veteran status, or any other characteristic protected by law.
Cordial is committed to working with and providing access and reasonable accommodation to applicants with mental and/or physical disabilities. If you require an accommodation, please reach out to your recruiter once you've begun the interview process. All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.
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