The Director of Integrated Marketing will develop integrated campaigns, align stakeholders, and leverage data insights to enhance market presence and deliver growth.
At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.
When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the microphone and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.
Director of Integrated Marketing
Why We Have This Role
We’re looking for a strategic and customer-obsessed marketing leader to help orchestrate integrated campaigns that connect the dots across product lines, geographies, and buyer journeys. This role will be pivotal in translating business priorities into high-impact, full-funnel programs that align stakeholders, energize audiences, and deliver measurable growth. By leveraging data-driven insights and innovative strategies, this leader will enhance our market presence and drive sustainable success. Ultimately, this position will play a crucial role in shaping the future of our marketing efforts and ensuring we meet the evolving needs of our customers.
How You’ll Find Success
- As Director of Integrated Marketing, you’ll lead a team of integrated marketers who sit at the center of our go-to-market engine.
- You’ll work cross-functionally to create campaign strategies that are as cohesive as they are impactful.
- Your success will depend on your ability to bring clarity, collaboration, and creative thinking to every campaign.
- You'll navigate diverse industries, personas, and regions to ensure far-reaching impact.
- Your leadership will inspire your team to innovate and continuously improve integrated marketing efforts across the organization.
How You’ll Grow
- In this role, you will have the opportunity to mentor and lead a high-performing team, fostering a culture of innovation and continuous improvement.
- You will expand your leadership skills by collaborating with diverse departments and stakeholders, enhancing your ability to drive strategic marketing initiatives.
Things You’ll Do
- Define and develop a comprehensive integrated marketing strategy and planning framework, aligning processes and resources across the department to ensure timely and efficient execution of programs that achieve our marketing goals.
- Drive the annual marketing calendar, outlining quarterly audience themes and programs that align with our overall business strategy.
- Partner closely with the Product Marketing team to orchestrate successful product launches, ensuring a seamless integration of messaging and promotional strategies across various channels.
- Lead quarterly planning sessions to establish a clear coverage model for marketing initiatives, ensuring all programs are adequately supported and executed.
- Develop, plan, and execute multi-channel marketing campaigns encompassing digital, web, email, in-app messaging, content, social media, and events—all aligned to support our overall business strategy.
- Hire, mentor, and lead a team of high-performing integrated marketers who excel in integrated campaign strategy and execution, fostering a culture of innovation and collaboration.
What We’re Looking for on Your Resume
- Experience: Minimum of 10 years of experience in Campaign, Brand, or Integrated Marketing leadership roles, with a demonstrated track record of success.
- Technical Proficiency: Strong experience with Salesforce and Marketing Automation platforms.
- Analytical Skills: Proven analytical acumen with experience utilizing tools such as Tableau or PowerBI to measure and report on marketing performance.
- Communication Skills: Excellent written and verbal communication skills with the ability to engage effectively with diverse audiences and adapt messaging to various stakeholders.
- Cross-Functional Collaboration: Strong ability to work collaboratively in a cross-functional environment, delivering results by partnering with senior leaders across Marketing, Sales, Finance, and other departments.
What You Should Know about this Team
- Our team at Qualtrics is dynamic and values innovation and creativity in all our marketing initiatives.
- We strive for a collaborative environment where each member actively contributes to shaping the strategic marketing landscape.
- Engaging with various departments, we recognize the importance of teamwork in achieving our marketing objectives and driving overall success.
Our Team’s Favorite Perks and Benefits
- Culture: A vibrant work environment that encourages collaboration, creativity, and work-life integration.
- Team Engagement: Opportunities for team-building activities, company-wide celebrations, and a supportive community.
- Health and Wellness: Competitive health coverage, wellness stipends, and an annual experience bonus to enhance your personal and professional life.
The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.
Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act,Equal Opportunity Employment,Employee Polygraph Protection Act
Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.
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For full-time positions, this pay range is for base per year; however, base pay offered may vary depending on location, job-related knowledge, education, skills, and experience. A sign-on bonus and restricted stock units may be included in an employment offer, in addition to a range of medical, financial, and other benefits, based on eligibility criteria.
Washington State Annual Pay Transparency Range
$214,000—$356,500 USD
Top Skills
Marketing Automation
Power BI
Salesforce
Tableau
Qualtrics Seattle, Washington, USA Office
1201 2nd Ave, Floor 17, Seattle, WA, United States, 98101
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