Director, Lifecycle Marketing

This position is based on-site in the Greater Seattle Area.

A career at Sono Bello means being part of a dynamic, high-energy work environment where every team member can make a difference. We love what we do, and it shows. As the national leader in providing cutting-edge, personalized body transformations, we believe everyone deserves their best body today and the opportunity to pursue their best life now. With over 100 locations, Sono Bello is the largest and fastest-growing cosmetic surgery practice in the nation.

We’re looking for a data-driven, patient-obsessed Director of Lifecycle Marketing to lead the strategy, execution, and optimization of our lifecycle marketing efforts, both digitally and in-center. This role is critical in shaping how we communicate with patients across every stage of their journey, while also ensuring our physical centers reflect our brand promise through compelling, localized marketing materials. You’ll drive personalized messaging across email, SMS and direct mail while also owning the development and deployment of in-center collateral that enhances the patient experience and supports conversion. 

The ideal candidate combines deep expertise in lifecycle marketing tools, data analytics & technical process, personalization, data driven audience management, and behavioral segmentation with strong cross-functional leadership and analytical fluency. 

ESSENTIAL DUTIES AND RESPONSIBILTIES:

CRM Strategy & Execution 

• Own the CRM roadmap to drive patient acquisition, retention, loyalty, and reactivation across email, SMS, push, and in-center channels 

• Develop and manage multi-touch campaigns supporting the full patient lifecycle: inquiry, consultation, procedure, post-care, referrals and winback 

• Build and develop lifecycle focused data and analytics structure in partnership with technology and data science teams with a cross functional focus to exceed performance trends 

Segmentation & Personalization 

• Define and refine patient cohorts and behavioral segments to deliver relevant, timely, and emotionally resonant messaging 

• Leverage and optimize CDPs to build automated journeys and workflows that reflect patient needs and preferences across channels 

• Develop integrated martech infrastructure across systems for reliable, consistent, accurate view of the customer and attributes to improve engagement in our service. 

In-Center Marketing & Collateral 

• Lead strategy and execution of new center & in-center marketing materials, including signage, brochures, posters, digital screens, and localized promotions 

• Partner with field sales teams and the creative team to ensure centers are equipped with up-to-date, brand-aligned collateral that supports patient education and conversion 

• Develop consultation room assets, and post-procedure materials that reinforce brand trust and care 

• Support center-level activations, seasonal campaigns, and referral initiatives with tailored marketing toolkits 

Campaign Management & Optimization 

• Plan, execute, and analyze multi-channel CRM campaigns, transactional, promotional, educational, and triggered 

• Lead A/B testing and experimentation to optimize messaging, timing, and channel mix 

• Continuously improve conversion rates and reduce inefficiencies in contact strategies 

Compliance & Deliverability 

• Ensure all communications are HIPAA-compliant and follow best practices in consent management (TCPA, CAN-SPAM) 

• Manage email domain health and SMS number reputation, working closely with HubSpot or similar CRM technologies 

Cross-Functional Collaboration 

• Partner with Brand, Sales, Analytics, Contact Center, and Field Operations to align CRM and in-center efforts with business goals 

• Collaborate with Creative and Field teams to localize marketing assets and ensure brand consistency across all touchpoints 

Data & Insights 

• Collaborate with Analytics and Product teams to interpret performance data and uncover actionable insights 

• Report on CRM and in-center marketing effectiveness and make data-driven recommendations to improve patient engagement and revenue impact 

REQUIRED SKILLS AND ABILITIES:

• 8–10 years of experience in CRM, lifecycle marketing, or performance-based marketing, ideally in retail, healthcare, or multi-location environments 

• Experience developing in-store or in-center marketing programs, including signage, collateral, and localized campaigns 

• Deep expertise in Hubspot or similar CRM platforms and CDPs (Segment, Adobe) including journey building, automation logic, and campaign reporting 

• Strong analytical skills with the ability to translate data into strategy and storytelling 

• Exceptional project management and communication skills; thrives in fast-paced, deadline-driven environments 

• Creative thinker with a bias toward action and innovation 

• Self-starter with strong listening skills and the ability to give and receive feedback constructively 

• BA/BS in Marketing, Business, Communications, or related field 

WORK ENVIRONMENT:
Work onsite at the Corporate Office in Bellevue, WA for a minimum of 3 days a week. May work in remote office locations on Wednesdays and Fridays.

COMPENSATION:

At Sono Bello, we believe that our team members are the keys to our success. The compensation range for this role is $166,000 - $208,000 + Bonus.

BENEFITS:

• Medical
• Dental
• Vision
• Life Insurance
• 401K
• EAP
• PTO & Paid Holidays