Director, Marketing Operations

General Summary: 

The Director of Marketing Operations is responsible for leading a team of entry level to experienced professionals focused on designing and implementing the sales lead process, establishing a technology strategy that support sales productivity, building and reporting on departmental data analysis to support effective decision making, and participating in Marketing work-flow project management. This role supports the Marketing function by guiding the development and enhancement of processes and technologies that enable the department to run effectively.

Essential Duties & Responsibilities:

• Sets goals and objectives for team members for achievement of operational results

• Typically manages multiple teams that are led by experienced managers

• Influences others to accept practices and approaches

• Interacts with executive leadership and others concerning matters of significance to ConnectWise

• Owns short to mid-term strategy execution and operational direction of the [XX] team in alignment with the ConnectWise objectives

• Leads and prioritizes the daily activities of the team

• Manages, mentors, and coaches to develop a collaborative and dynamic team

• Coordinates cross-functional communication to align on initiatives and strategies to drive efficiency

• Creates and drives a vision for the system design and management that supports our digital marketing operations

• Develops and maintains the marketing technology stack and ensures appropriate integration with sales automation te4chnologies and processes

• Researches and onboards 3rd party technologies that will improve the optimal project management methodologies that support collaboration and efficiency

• Collaborates with the Legal team with respect to marketing-relevant regulations to ensure departmental compliance with regulatory guidelines

• Monitors and strives to maintain high levels of quality, accuracy, and process consistency in the organization’s workflow planning efforts

• Identifies inefficiencies and shortcomings and drives efforts for improvement

• Support and drives technology adoption by colleagues and optimizes the effectiveness of the technology investments

• Monitors the accuracy and efficient distribution of Business Intelligence essential to the organization, recommending changes or additions as needed to ensure business needs are being met

• Delivers marketing performance reporting and analysis to support overall marketing performance Knowledge,

Skills, and/or Abilities Required:

• Exceptional leadership and customer service skills

• Ability to make decisions that have serious impact on the overall success or failure on their areas of accountability

• Willingness to work in a team environment

• Strong organizational skills to give the team direction

• Professional presence suitable for interaction in meetings, in-person, or via email, as well as at internal and external facing events

• Excellent presentation and communication skills

• Organized, detail-oriented, and self-motivated 

• Technology savvy • Ability to translate technical terms and concepts so all stakeholders can fully understand

• Strong ability to problem-solve across multiple operational domains

• Proven ability to design and manage complicated, multi-step, multi-person projects

Educational/Vocational/Previous Experience Recommendations: 

• Bachelor’s degree in related field or equivalent business experience

• 10+ years of relevant experience

• 6+ years of managerial experience

• Experience with Marketing automation, CRM, BI, and or AI systems

Working Conditions: 

• Onsite/Hybrid/Remote depending on location • 0-10% travel may be required