The Director of Paid Media & Demand Generation will lead MyPrize's paid media strategy, optimizing growth across channels and ensuring effective budget management, data analysis, and collaboration with cross-functional teams.
MyPrize is the fastest growing free-to-play social gaming and social markets platform in the world, redefining how people play, watch, and connect with one another and with gaming and markets online. Pioneering multiplayer experiences where users can join forces with creators, streamers, and friends, MyPrize provides a platform built for shared moments and massive communities.
MyPrize transcends boundaries, giving players and fans what they have been desperately craving: an all-in-one platform that combines the best of online gaming, live streaming, and social markets, powered by MyPrize's proprietary AI personalization engine. MyPrize maintains institutional-grade security while building the future of online entertainment.
We're seeking a Director of Paid Media & Demand Generation to join our growing Marketing team full time. This is an exciting opportunity to join a fast-growing team where you will be focused on leveling up the operational foundation that powers the MyPrize marketing machine and drives repeatable and measurable growth.
The Role:
As Director of Paid Media & Demand Generation at MyPrize, you'll drive the technical implementation strategy across paid media channels, helping accelerate top of funnel for MyPrize’s marketing engine. You'll work across paid media, data analysis, and several advertising networks to drive MyPrize’s cross-product marketing efficiency in coordination with cross-functional teams including Product, Engineering, Legal, and more.
You'll play a central role in driving and evolving MyPrize's paid media and programmatic growth marketing strategies, helping us scale what's working and optimize what's next across the marketing funnel.
What you will do at MyPrize:
- Paid Media Strategy & Budget Ownership: Own and scale MyPrize’s paid media acquisition strategy across all acquisition channels, stewarding a substantial annual media investment and ensuring disciplined allocation, forecasting accuracy, and return-driven scaling.
- Multi-Channel Paid Social Execution: Oversee and implement the day-to-day strategy and hands-on activation across major paid social platforms including Meta, TikTok, Snap, Reddit, and X, building campaigns designed for measurable expansion, learning velocity, and sustained user growth.
- Creative Testing & Iteration Engine: Establish a disciplined, repeatable system for ideation, production, testing, and iteration of ad creative. Collaborate with internal teams and external partners to rapidly identify breakout concepts and systematically amplify top performers.
- User Acquisition & Growth Efficiency: Continuously refine acquisition economics through rigorous testing, audience expansion, optimizing conversion paths, introducing new channel opportunities, and aligning spend decisions to lifetime value and profitability targets.
- Analytics & Attribution Infrastructure: Implement and ensure continuous improvement of tracking, measurement, and attribution systems, and performance transparency across tools such as AppsFlyer and native business intelligence platforms.
- Cross-Functional Growth Partnerships: Partner across Product, Engineering, and Operations teams to align paid media initiatives with product releases, promotional strategies, retention programs, and broader revenue objectives.
- Executive-Level Insights & Strategy Communication: Translate complex performance data into concise business narratives for executive leadership, clearly outlining trends, risks, opportunities, and recommended actions.
- External Partner Oversight: Manage agency and vendor relationships with clear performance expectations, structured experimentation plans, and defined accountability for delivery, efficiency, and innovation.
- Platform Expertise & Optimization: Stay ahead of platform evolutions, algorithmic shifts, and emerging best practices across paid ecosystems, proactively adjusting strategy to maintain performance advantages in a dynamic market.
- AI-Driven Performance Acceleration: Incorporate advanced automation and AI-enabled tools into creative development, targeting refinement, and performance diagnostics to increase testing throughput and unlock new growth efficiencies.
What you bring to MyPrize:
- 5-7 years experience leading social and demand generation strategy for high-growth consumer technology or gaming companies.
- Strong operational instincts to ensure paid media efforts are effective and efficient while optimizing for rapid data-driven expansion and profitability.
- Prioritization skills that balance speed with the pursuit of excellence.
- Clear and effective communicator with excellent project management skills and ability to coordinate across multiple teams and stakeholders.
- Comfortable with data analysis. You know what metrics matter, how to build meaningful reports, and when insights should drive action. SQL knowledge is a plus.
- A systematic mindset. You thrive on creating processes, managing complex calendars, and ensuring nothing falls through the cracks in a fast-paced environment.
- Proven track record of managing marketing campaigns and promotional calendars with measurable impact on performance and team efficiency.
- Strong attention to detail with ability to manage multiple concurrent campaigns and deadlines without compromising quality.
Gold Stars:
- Experience in free-to-play gaming, streaming, daily fantasy sports, or social casino industries.
Benefits and Perks:
- Remote-first company with hybrid offices in NYC & Miami
- Equity
- 401K
- Comprehensive insurance plans: Health, Dental, and Vision
- Flexible Spending Account
- Flexible Vacation Policy
Similar Jobs
Financial Services
Lead product strategy and delivery for finance automation and reporting across Controllers and Treasury. Own roadmaps, prioritize backlogs, drive discovery, define requirements, coordinate with technology and analytics, and measure adoption and business value from automation, analytics, and AI-enabled solutions.
Top Skills:
Advanced AnalyticsAIAutomationCopilotData WarehouseDatabricksGenieLlm SuiteLlmsSnowflakeSpotter
.jpg){kind=logo}
Healthtech • Social Impact • Software • Telehealth
Own onboarding and long-term success for employer clients (<3,000 employees). Serve as primary contact, guide launches, support employer portal usage, deliver customized communications and campaigns, partner with brokers, marketing, product, and operations to increase benefit awareness and utilization.
Top Skills:
Salesforce
Artificial Intelligence • Fintech • Insurance • Marketing Tech • Software • Analytics
Handle inbound/warm insurance leads remotely, consult with customers to match coverages, close policies, complete paid training and obtain Property & Casualty license, work set weekday/weekend schedule, and meet work‑from‑home technical and workspace requirements.
Top Skills:
PcWired High-Speed Internet (Cable/Fiber/Dsl 100 Mbps Down/20 Mbps Up)
What you need to know about the Seattle Tech Scene
Home to tech titans like Microsoft and Amazon, Seattle punches far above its weight in innovation. But its surrounding mountains, sprinkled with world-famous hiking trails and climbing routes, make the city a destination for outdoorsy types as well. Established as a logging town before shifting to shipbuilding and logistics, the Emerald City is now known for its contributions to aerospace, software, biotech and cloud computing. And its status as a thriving tech ecosystem is attracting out-of-town companies looking to establish new tech and engineering hubs.
Key Facts About Seattle Tech
- Number of Tech Workers: 287,000; 13% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Amazon, Microsoft, Meta, Google
- Key Industries: Artificial intelligence, cloud computing, software, biotechnology, game development
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Madrona, Fuse, Tola, Maveron
- Research Centers and Universities: University of Washington, Seattle University, Seattle Pacific University, Allen Institute for Brain Science, Bill & Melinda Gates Foundation, Seattle Children’s Research Institute
