The Director of Public Relations will lead global communication strategies, develop impactful messaging, manage media relations, and enhance executive visibility. This role requires a seasoned leader with expertise in crisis management and collaboration across diverse teams.
At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.
When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.
When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.
VP of Global Communication
Why We Have This Role
As the VP of Global Communication, you’ll lead our worldwide communications strategy to shape how Qualtrics is perceived in the market and by our employees. Partnering closely with our executive team and cross-functional leaders, you will amplify our voice and strengthen our brand at a global scale. Your work will be pivotal in telling the story of the Experience Management category and ensuring our leadership is seen as visionary in the industry. This role offers a unique opportunity to influence a fast-growing tech company transforming business experiences. We need a seasoned communications leader to bring focus and coherence to our messaging as we scale and innovate in a competitive landscape. In addition, this role will ensure our global narrative remains authentic and resonates with a diverse set of stakeholders worldwide.
How You’ll Find Success
- Develop and execute clear, impactful global communication strategies aligned with business goals.
- Build trusted relationships with executives and external stakeholders.
- Lead teams with strategic insight, fostering creativity and operational excellence.
- Translate complex ideas into compelling, accessible narratives for diverse audiences.
- Navigate high-pressure situations with sound judgment and crisis management skills.
- Collaborate effectively across regions and functions to ensure local and global relevance.
- Embrace a data-driven approach to measure and optimize communications impact.
How You’ll Grow
- Expand your leadership capabilities by managing an experienced global team.
- Deepen expertise in emerging technology narratives such as AI and experience management trends.
- Gain exposure to operating at the intersection of product, marketing, investor relations, and legal.
- Strengthen your influence and stakeholder management at the C-suite and board levels.
- Enhance your skills in shaping corporate narrative in a high-growth public company environment.
Things You’ll Do
Strategic Leadership
- Develop and execute a comprehensive global communications strategy that aligns with business objectives and reinforces Qualtrics' position as the XM category leader.
- Craft and evolve the corporate narrative, ensuring consistency and relevance across all markets and stakeholder groups.
- Partner with the executive team to shape company positioning on key industry trends, including AI, customer experience transformation, and the future of work.
- Lead communications planning for major company milestones, product launches, and market-moving announcements.
- Work with our internal experts to craft and drive our thought leadership narrative for the company. Including building our executive team presence in key communities and aligning our social media strategy with our strategic narrative.
- Build out our Analyst relations strategy and programs in partnership with product and product marketing.
Executive Communications & Thought Leadership
- Serve as a strategic advisor to the CEO and executive leadership team on all communications matters
- Develop executive visibility programs that position our leaders as category visionaries and trusted voices in the industry
- Craft compelling messaging for earnings calls, investor events, keynote presentations, and high-stakes media opportunities
- Build executive social media presence, participation in key executive communities and thought leadership platforms.
Media Relations & PR
- Align our thought leadership narrative to our media strategy and execution priorities.
- Own relationships with top-tier global, regional, and trade media outlets
- Drive proactive media strategy that generates positive coverage and manages reputation.
- Lead crisis communications planning and response
- Oversee awards strategy and third-party recognition programs
Internal Communications
- Design and implement internal communications programs that keep our global workforce informed, engaged, and aligned
- Partner with HR and leadership to communicate organizational changes, company performance, and cultural initiatives
- Build channels and rhythms that foster transparency and two-way dialogue across the organization
Analyst Relations
- Build an analyst relationship strategy that influences market perception and drives clear category positioning.
- Drive an execution strategy against must-win ranking reports based on Qualtrics' evolving business and product priorities.
- Drive an engagement strategy with key analysts and stakeholders that drive customer and market insights to our product strategy.
Team Leadership & Development
- Build, mentor, and inspire a world-class global communications team spanning corporate communications, executive communications, and internal communications
- Foster a culture of excellence, creativity, and strategic thinking
- Establish processes and frameworks that enable the team to operate efficiently at scale
- Partner with regional marketing leaders to ensure communications strategies are locally relevant
Cross-Functional Collaboration
- Work closely with Product Marketing, Brand, Demand Generation, and Customer Marketing to ensure integrated campaigns
- Partner with Legal and Policy teams on regulatory and compliance communications
- Collaborate with Investor Relations on financial communications and stakeholder engagement
- Align with Sales leadership on customer communications and field enablement
What We’re Looking For On Your Resume
- 15+ years of progressive communications experience, with at least 7 years in senior leadership roles
- Proven track record leading global communications for high-growth technology companies, ideally in B2B SaaS or enterprise software
- Deep expertise in executive communications, media relations, analyst relations, and corporate positioning
- Experience working with C-suite executives and boards of directors
- Demonstrated success building and scaling communications teams in complex, matrixed organizations
- Strong crisis management experience and sound judgment under pressure
- Excellent writer and storyteller with the ability to distill complex concepts into compelling narratives
Strategic & Leadership Skills
- Strategic thinker who can connect communications initiatives to business outcomes
- Exceptional executive presence and ability to influence at the highest levels
- Collaborative leader who thrives in cross-functional environments
- Data-driven approach to measuring communications effectiveness
- Comfortable operating in fast-paced, ambiguous environments
- Global mindset with cultural sensitivity and experience managing international teams
Communication & Interpersonal Skills
- Outstanding written and verbal communication skills
- Ability to craft messages that resonate with diverse audiences—from technical practitioners to C-suite executives
- Strong media training skills and comfort coaching executives for high-stakes interviews
- Natural relationship builder with media, analysts, and industry influencers
- Skilled at giving and receiving feedback in service of better outcomes
Business skills
- Experience at publicly traded companies, acquisitions or with pre/post-IPO transitions
- Background in journalism or agency-side communications
- Established relationships with business and technology media
- Understanding of AI, analytics, and experience management trends
- MBA or advanced degree in Communications, Journalism, or related field
What You Should Know About This Team
- We are a strategic, collaborative team defining the communications landscape for a category leader.
- Our work directly influences how millions experience our brand worldwide.
- We prioritize growth and provide ample opportunities for professional development.
- Our team fosters a culture of transparency, innovation, and high impact.
- We operate with a global mindset, valuing cultural sensitivity and diversity.
Our Team’s Favorite Perks and Benefits
- Competitive salary, bonus structure, and equity participation.
- Comprehensive health, dental, and vision benefits worldwide.
- 401(k) plan with company matching (US based).
- Generous paid time off and parental leave policies.
- Professional development support including learning stipends.
- Access to and training on the Qualtrics XM platform.
- Inclusive environment supported by six QGroups (employee resource groups) such as MosaiQ and Q Pride.
The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.
Applicants in the United States of America have rights under Federal Employment Laws:
Family & Medical Leave Act, Equal Opportunity Employment, Employee Polygraph Protection Act
Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.
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For full-time positions, this pay range is for base per year; however, base pay offered within this range may vary depending on location, job-related knowledge, education, skills, and experience. A sign-on bonus and restricted stock units may be included in an employment offer. Full-time employees are eligible for medical, dental, vision, life and disability, 401(k) with match, paid time off, a wellness reimbursement, mental health benefits, and an experience bonus. For a detailed look at our benefits, visit Qualtrics US Benefits.
Washington State Annual Pay Transparency Range
$235,500—$330,000 USD
Qualtrics Seattle, Washington, USA Office
1201 2nd Ave, Floor 17, Seattle, WA, United States, 98101
What you need to know about the Seattle Tech Scene
Home to tech titans like Microsoft and Amazon, Seattle punches far above its weight in innovation. But its surrounding mountains, sprinkled with world-famous hiking trails and climbing routes, make the city a destination for outdoorsy types as well. Established as a logging town before shifting to shipbuilding and logistics, the Emerald City is now known for its contributions to aerospace, software, biotech and cloud computing. And its status as a thriving tech ecosystem is attracting out-of-town companies looking to establish new tech and engineering hubs.
Key Facts About Seattle Tech
- Number of Tech Workers: 287,000; 13% of overall workforce (2024 CompTIA survey)
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- Key Industries: Artificial intelligence, cloud computing, software, biotechnology, game development
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Madrona, Fuse, Tola, Maveron
- Research Centers and Universities: University of Washington, Seattle University, Seattle Pacific University, Allen Institute for Brain Science, Bill & Melinda Gates Foundation, Seattle Children’s Research Institute
