The Field Marketing Manager will bridge sales and marketing by designing campaigns, supporting sales with strategies, and driving revenue growth through events and programs, using data for performance measurement.
At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.
When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.
When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.
Field Marketing Manager
Why We Have This Role
As a Field Marketing Manager, you’ll play a crucial role bridging sales and marketing, designing and launching hands-on campaigns that directly generate pipeline and revenue. Your work will help reach the right customers in the right places, supporting sales with highly focused, region- and industry-specific strategies. You’ll partner closely with field sales, SDRs, and cross-functional peers to deliver programs and events that move the needle. Your impact will be measured by the qualified leads and revenue growth you help drive—right at the front lines of growth.
How You’ll Find Success
- You take initiative—owning projects from planning to execution to results.
- Your communication builds trust and drives alignment with both the marketing team and sales stakeholders.
- You thrive honing programs for maximum pipeline and revenue impact, working hand-in-hand with sales before and after events.
- You streamline lead flow—managing every touchpoint from promotion to CRM, making sure no lead slips through.
- You juggle multiple complex projects and events with efficiency, using strong project management skills.
- You measure your results and adjust, using data in Tableau and Salesforce to have honest, business-focused conversations about performance.
- You manage budgets with discipline and creativity, always seeking the best ROI.
How You’ll Grow
- Sharpen your strategic marketing and project management acumen in a rapidly scaling environment.
- Access to mentorship and personalized professional development resources.
- Work cross-functionally with sales, product marketing, content, and leadership to broaden your skillset and network.
- Be recognized for your impact and position yourself for greater responsibility and advancement.
Things You’ll Do
- Build and execute regional or industry marketing strategies and plans in partnership with sales and cross-functional leaders to achieve and exceed pipeline goals.
- Drive account-based marketing initiatives—managing events, webinars, and sponsorships—that deliver qualified leads and accelerate deals.
- Own the performance and optimization of marketing spend across all your programs, tracking ROI and reporting on impact.
- Translate campaign and event leads smoothly into sales systems, building programs that result in measurable pipeline and revenue.
- Analyze results and share insights regularly with sales and leadership, identifying what’s working and where to invest next.
What We’re Looking For On Your Resume
- Experience designing and running field marketing events and programs (ideally 5+ years, with at least 2-3 in field marketing specifically)
- Proven track record of partnering directly with sales and SDR teams to build and measure a revenue pipeline
- Demonstrated ownership and management of event and program budgets
- Hands-on proficiency with Salesforce, Tableau, event tech (Splash, Cvent), and marketing automation tools for campaign execution and reporting
- Metrics-driven, results-oriented mindset; you thrive when you can report, analyze, and continuously improve programs based on data
- Willingness to travel to events (up to 20%)
What You Should Know About This Team
- We work closely with sales to make a real, measurable difference in company growth—you’ll see the impact of your work.
- We put a premium on cross-functional collaboration, supporting each other and celebrating wins together.
- Fast pace, professional growth: we build, learn and iterate quickly, and value everyone’s input.
- Leadership is committed to developing and promoting high performers.
- Our team atmosphere is open, inclusive, and centered on shared goals.
Our Team’s Favorite Perks and Benefits
- Competitive compensation, including bonus opportunities tied to personal and team performance
- Flexible hybrid and remote work arrangements
- Career development and professional learning stipends
- Mentorship programs and internal mobility for career growth
- Generous PTO/vacation and comprehensive health benefits
- Fun team events—plus you get to attend cool industry gatherings as part of your job!
The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life. #onsite
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.
Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act, Equal Opportunity Employment, Employee Polygraph Protection Act
Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.
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For full-time positions, this pay range is for base per year; however, base pay offered within this range may vary depending on location, job-related knowledge, education, skills, and experience. A sign-on bonus and restricted stock units may be included in an employment offer. Full-time employees are eligible for medical, dental, vision, life and disability, 401(k) with match, paid time off, a wellness reimbursement, mental health benefits, and an experience bonus. For a detailed look at our benefits, visit Qualtrics US Benefits.
Washington State Annual Pay Transparency Range
$100,000—$149,000 USD
Top Skills
Cvent)
Event Tech (Splash
Salesforce
Tableau
Qualtrics Seattle, Washington, USA Office
1201 2nd Ave, Floor 17, Seattle, WA, United States, 98101
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