Director, Talzenna Consumer Lead

ROLE SUMMARY
Pfizer Commercial Oncology is introducing the world to the next era of cancer care. With a growing portfolio of novel therapies, industry-leading R&D, and a goal of delivering eight breakthroughs by 2030 across major cancer types, we're translating cutting-edge science into market-shaping impact. Here, you'll partner with exceptional colleagues across scientific, medical, and manufacturing teams, backed by advanced digital and AI-enabled infrastructure and the authority to accelerate medicines from discovery to delivery. Guided by our values of courage, excellence, equity, and joy, you'll have the opportunity to stretch your skills and build a career that evolves with you-across teams, roles, and the Pfizer enterprise. Join us to make history - for patients, for their families, for the future.
At Pfizer Oncology, our mission is to "Outdo Cancer" by developing transformative therapies that make a meaningful impact for patients. Pfizer Oncology currently boasts an industry-leading portfolio spanning genitourinary (GU) cancers-including bladder and prostate-as well as breast, hematology-oncology, gastrointestinal-oncology, and thoracic cancers. The US Prostate Cancer Business is one of the largest and fastest growing businesses within Pfizer. It is anchored by a multibillion-dollar asset in XTANDI, as well as the more recently launched products in ORGOVYX and Talzenna (talazoparib) in metastatic castration resistant prostate cancer (mCRPC).
Talzenna launched its first indication in metastatic castration-resistant prostate cancer (mCRPC) (TALAPRO-2) in June 2023, and we are growing its market presence in HRR-mutated mCRPC while preparing for a potential future indication in HRR-mutated metastatic castration-sensitive prostate cancer (mCSPC) (TALAPRO-3). With this lifecycle opportunity, TALZENNA has the potential to deliver over $1B in peak revenues globally and contribute meaningfully to our growing Prostate portfolio.
The Talzenna Consumer Marketing Lead is a critical role on the team, offering an experienced consumer marketer the opportunity to own all aspects of the Talzenna consumer marketing mix and be part of a mission-driven, innovative, and talented team of diverse colleagues. The Consumer Lead will drive the strategic direction and vision for Talzenna patient marketing efforts across the brand's key pillars of Test, Treat, and Maintain. Responsibilities include overseeing an omnichannel patient CRM campaign, driving TP-3 launch tactics, leading enhanced testing and therapy management messaging, and recruiting patient ambassadors to develop authentic content. This role offers the opportunity to shape meaningful patient education initiatives that empower patients to take an active role in their treatment choices.
This role will also serve as the Breast Cancer lead, monitoring indication performance and updating both HCP and Consumer resources as needed. The role requires strong strategic, communication, and analytical thinking as well as creativity, judgment, and decision-making skills. An ideal candidate will bring strong patient marketing experience and a strategic mindset to lead and innovate in all aspects of engagement with patients, caregivers, and patient advocacy group. This position will report to the Sr Dir, US Talzenna Marketing Team Lead within US Oncology.
ROLE RESPONSIBILITIES
Key Responsibilities include, but are not limited to:

• Own Talzenna consumer strategy to drive business objectives, including positioning, patient journey, insights, market research, and media
• Oversee and develop Tazlenna's TP-3 consumer omnichannel plan, including leading creative development and messaging evolution
• Own the media strategy and plan across all channels. Refine targeting to reflect consumer segmentation and audience profiling
• Oversee performance metrics of patient activation activities and make recommendations to optimize real time
• Lead the Talzenna Ambassador program, recruiting patients to develop new and powerful content
• Lead multi-channel patient education and CRM efforts, including branded and unbranded platforms, ensuring that we fulfill the needs of our patients
• Partner with Corporate Affairs, Gov't Relations, and Advocacy to develop programs in support of Prostate Cancer patients
• Work with HCP Marketing team to ensure connectivity between HCP and consumer campaign/customer insights
• Oversee and manage agency partners and vendors to complete projects within approved budget and time frames
• Serve as Breast Cancer indication lead and manage ongoing updates to HCP and consumer assets

BASIC QUALIFICATIONS
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

• Bachelor's degree with 8+ years of pharmaceutical industry experience or MBA/Masters with 7+ years' experience required
• Ability to translate strategy and analysis to a tactical, executable level to drive brand performance
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities, including the ability to influence and collaborate with peers and oversee/guide the work of colleagues to achieve meaningful outcomes and create business impact
• Demonstrated success developing and executing complex marketing programs
• Strong executive presence, with excellent interpersonal, communication, and negotiation skills across diverse audiences, including senior management
• Strong analytical skills, with the ability to synthesize complex information and distill critical customer insights
• Demonstrated AI-forward thinking and emerging competencies for applying AI-based tools to deliver brand performance
• Solid business acumen and organizational skills, with comfort operating in ambiguous, complex "white space" environments
• Demonstrated ability to manage and deliver results on multiple, complex, competing projects in a deadline-oriented environment
• High-energy, proactive self-starter with the initiative to function autonomously and the confidence and ingenuity to initiate, create, and innovate
• Role model for the Pfizer Values
• BA/BS degree required

PREFERRED QUALIFICATIONS

• 6+ years commercial/marketing experience, including 2+ years of US consumer/patient pharma marketing
• Oncology experience preferred but not required
• MBA or advanced degree preferred

OTHER JOB DETAILS

• Last Date to Apply for Job: September 24th, 2026
• Not Eligible for Relocation Package
• Position is hybrid and will require to work 2/3 days a week from site

The annual base salary for this position ranges from $162,900.00 to $271,500.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
This role is posted in multiple locations. If you are applying for the role in an secondary job posting location where pay transparency regulations apply, your Talent Advisor will share the local pay information with you during the first interview.
Relocation assistance may be available based on business needs and/or eligibility.
Candidates must be authorized to be employed in the U.S. by any employer.
U.S. work visa sponsorship (such as TN, O-1, H-1B, etc.) is not available for this role now or in the future.
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EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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