Email Marketing Manager

Description and Requirements
The Team You Will Join
Joining Global Marketing & Communications (GMC) means contributing to the company's customer-centric growth engine by helping customers live more confident futures. Whether driving external or internal marketing and communications, you'll be fostering engagement and alignment with MetLife's purpose and values that enable positive customer experiences. Become part of a dynamic team that harnesses an agile and data-driven approach across paid, owned, and earned channels to deliver meaningful and measurable outcomes for MetLife's key stakeholders: associates, communities, customers, and shareholders.
The Opportunity
The Email Marketing Manager is responsible for the s trategy, execution, and optimization of email within cross-channel marketing programs. This includes driving customer engagement, personalization, and revenue impact through data-driven email strategy and best practice, while ensuring compliance, scalability, and operational excellence. This role supports email across the globe . This is an exciting opportunity to be at the forefront of modern, data-driven marketing-where strategy, technology, and customer experience intersect. As Email Marketing Lead, you'll have a direct impact on how millions of customers and prospects engage with the brand, shaping highly personalized, insight-driven journeys across the entire lifecycle.
Key Responsibilities
Strategy & Planning

• Collaborate with internal stakeholders on email best practices and execution strategy across B2B, B2C and B2B2C audiences, aligned with business priorities and customer journeys
• Partner with stakeholders to translate business objectives into scalable, data-driven campaign plans
• Evolve campaign playbooks to incorporate personalization, segmentation, AI-driven optimization, and omnichannel integration (email, SMS, push, etc.)

Campaign Execution & Operations

• Lead intake, prioritization, and roadmap management of all email and marketing automation requests
• Project manage campaign execution from concept through deployment, QA, and post-launch optimization
• Oversee offshore teams thatbuild and deploy campaigns using marketing automation platforms (e.g., Marketo, Adobe Campaign, Salesforce Marketing Cloud)
• Ensure campaigns adhere to brand standards, accessibility guidelines, and regulatory/compliance requirements (e.g., CAN-SPAM, GDPR where applicable)

Personalization & Customer Experience

• Leverage customer data, behavioral insights, and segmentation to deliver personalized, relevant messaging
• Partner with activation, data, design and customer experience teams to activate audience strategies and improve targeting precision
• Optimize customer journeys across lifecycle stages (acquisition, onboarding, engagement, retention)

Performance & Analytics

• Define success metrics and KPIs (deliverability, engagement, conversion, revenue impact)
• Analyze campaign performance and generate actionable insights to improve results
• Collaborate with data partners to develop dashboards and reporting frameworks to communicate results to stakeholders
• Continuously test and optimize (A/B and multivariate testing, subject lines, content, send times, etc.)

Technology & Governance

• Collaborate with internal teams to ensure email campaigns adhere to data hygiene best pratices , segmentation standards, and integration with CRM/CDP systems
• Monitor deliverability and sender reputation; partner with IT and vendors to resolve issues
• Maintain and optimize templates, dynamic content modules, and automation workflows
• Stay current on emerging martech capabilities (AI, predictive analytics, personalization engines)

Cross-Functional Collaboration

• Collaborate with activation, brand, product, data, technology, and global teams
• Serve as a subject matter expert on email and lifecycle marketing best practices
• Drive alignment between global and regional teams, sharing insights and scaling successful programs

Leadership & Enablement

• Lead knowledge-sharing sessions and training on campaign best practices and platform capabilities
• Mentor junior team members and contribute to building a high-performing marketing operations function
• Foster a test-and-learn culture focused on innovation and continuous improvement

Required Qualifications

• Bachelor's degree in Marketing , Communications, Business, or related field preferred
• 4-7+ years of experience in email marketing, marketing automation, or lifecycle marketing
• Proven experience managing and optimizing multi-channel, data-driven campaigns
• Hands-on experience with marketing automation platforms (Marketo, Adobe Campaign Manager, Adobe Journey Optimizer, Eloqua, Salesforce Marketing Cloud, or similar)
• Demonstrated ability to manage complex projects and cross-functional stakeholders

Preferred Qualifications

• Experience working with CRM/CDP systems and customer segmentation strategies
• Experience in the financial services industry a plus

The expected salary range for this position is $59,000 - $99,300 . This role may also be eligible for annual short-term incentive compensation and stock-based long-term incentives. All incentives and benefits are subject to the applicable plan terms.
Benefits We Offer
Our U.S. benefits address holistic well-being with programs for physical and mental health, financial wellness, and support for families. We offer a comprehensive health plan that includes medical/prescription drug and vision, dental insurance, and no-cost short- and long-term disability. We also provide company-paid life insurance and legal services, a retirement pension funded entirely by MetLife and 401(k) with employer matching, group discounts on voluntary insurance products including auto and home, pet, critical illness, hospital indemnity, and accident insurance, as well as Employee Assistance Program (EAP) and digital mental health programs, parental leave, paid time off, paid holidays, volunteer time off, tuition assistance and much more!
About MetLife
Recognized on Fortune magazine's list of the "World's Most Admired Companies", Fortune World's 25 Best Workplaces™, as well as the Fortune 100 Best Companies to Work For®, MetLife, through its subsidiaries and affiliates, is one of the world's leading financial services companies; providing insurance, annuities, employee benefits and asset management to individual and institutional customers. With operations in more than 40 markets, we hold leading positions in the United States, Latin America, Asia, Europe, and the Middle East.
Our purpose is simple - to help our colleagues, customers, communities, and the world at large create a more confident future. United by purpose and guided by our core values - Win Together, Do the Right Thing, Deliver Impact Over Activity, and Think Ahead - we're inspired to transform the next century in financial services. At MetLife, it's #AllTogetherPossible . Join us!
MetLife is an Equal Opportunity Employer. All employment decisions are made without regards to race, color, national origin, religion, creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, marital or domestic/civil partnership status, genetic information, citizenship status (although applicants and employees must be legally authorized to work in the United States), uniformed service member or veteran status, or any other characteristic protected by applicable federal, state, or local law ("protected characteristics").
If you need an accommodation due to a disability, please email us at [email protected]. This information will be held in confidence and used only to determine an appropriate accommodation for the application process.
MetLife maintains a drug-free workplace.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liabilities.