Go-to-Market Launches Director

Dynatrace ships innovation at a pace that demands a disciplined, repeatable way to bring it to market. As Go-to-Market Launches Director, you will build and run that engine for Product Marketing. You will set how launches are tiered, planned, and judged ready; partner with Product Management to decide what launches and when; and own the umbrella story when several launches land at once. Subject area product marketing managers lead the messaging for their own announcements. Your job is to make the portfolio land as one coherent moment, with a field that is ready on day one. This is an individual contributor role.

Responsibilities

• Build and own the launch framework: tier definitions based on revenue impact, customer visibility, and competitive urgency, plus timelines, required deliverables, and go/no-go readiness gates.
• Partner with Product Management to prioritize and tier launches, with input from product marketing.
• Own the master launch calendar, sequencing launches across the portfolio to avoid collisions and maximize market impact.
• Shape launch demand through tiering and make capacity tradeoffs visible to Product Marketing leadership.
• Own the umbrella messaging when multiple launches land together, such as major events and release waves, and decide how announcements are sequenced, weighted, and connected.
• Review launch messaging from subject area product marketing managers for consistency with the umbrella story and the corporate narrative.
• Serve as the single source of truth for every launch: status, tier, dates, owners, and readiness.
• Drive readiness across sales enablement, field marketing, content, communications, customer success, and partner teams, and call out risks before they become misses.
• Own the launch enablement package and its delivery, built from subject area content, so the field knows what is new, why it matters, who it is for, and how to sell it, on time for every launch.
• Measure launches on outcomes, including pipeline influence, adoption, and field readiness, not just activity.
• Run retrospectives after major launches and feed learnings back into the framework and playbooks.
• Use AI to scale launch operations, from intake and status tracking to readiness checks and launch reporting.

This is a remote eligible position. Candidates who sit within a 45 mile radius of Boston, MA; Denver, CO; Detroit, MI will be required to work hybrid (2 days per week in office). All candidates will be required to work EST hours.

Minimum Requirements

• 8 to 12+ years in B2B technology marketing, with significant product marketing and go-to-market launch experience.
• Bachelor's degree or equivalent experience.

Preferred Requirements

• A record of running complex, multi-product launches at an enterprise software company.
• Strong program leadership, with a track record of launch processes that cross-functional teams adopted and kept using.
• Messaging skills strong enough to own an umbrella story and give credible feedback to senior product marketers.
• Ability to influence without authority across Product, Sales, and Marketing leadership, including pushing back on priority and timing.
• Experience in observability, cloud, security, or adjacent infrastructure markets.
• Experience running launches anchored to a flagship customer event.
• Experience designing launch tiering and readiness models from scratch.
• Hands-on experience using AI tools to automate program operations.

• A one-product software company creating real value for the largest enterprises and millions of end customers globally, striving for a world where software works perfectly.
• Working with the latest technologies and at the forefront of innovation in tech on scale; but also, in other areas like marketing, design, or research.
• A team that thinks outside the box, welcomes unconventional ideas, and pushes boundaries.
• An environment that fosters innovation, enables creative collaboration, and allows you to grow.
• A globally unique and tailor-made career development program recognizing your potential, promoting your strengths, and supporting you in achieving your career goals.
• A truly international mindset that is being shaped by the diverse personalities, expertise, and backgrounds of our global team.
• A relocation team that is eager to help you start your journey to a new country, always there to support and by your side.
• Attractive compensation packages and stock purchase options with numerous benefits and advantages.

DOE, salary $180K - $225K, plus Health, Dental, Life, STD, LTD, 401K, PTO. Total compensation may vary depending on candidate experience/education and location.

All your information will be kept confidential according to EEO guidelines.

We offer competitive compensation, company-sponsored premium benefits, medical, dental, vacation/holidays, company matching 401(k) Plan, etc. Dynatrace is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities, age, sexual orientation, creed, disability status, veteran status, pregnancy, genetic status, or any other characteristic protected by law. If your disability makes it difficult for you to use this site, please contact [email protected]. Dynatrace participates in E-Verify, participant information in English and Spanish. Right to work information in English and Spanish. EEO is the Law. To be considered for this position, please upload your resume/CV.