Leads strategic direction, growth, retention, profitability, and executive relationships across complex B2B client accounts. Oversees integrated full-funnel digital marketing strategies, account health, statements of work, forecasting, and organic growth opportunities. Guides multiple account teams, develops account leaders, interprets CRM and marketing performance data, and partners cross-functionally to deliver measurable pipeline and revenue impact for SaaS, professional services, and enterprise clients.
The Role
Wpromote is looking for a Group Account Director to lead the growth, retention, and strategic direction of some of our largest B2B client relationships. You will serve as a senior strategic partner to clients, bringing deep experience in digital marketing, lead generation, and customer acquisition across long sales cycles and multi-stakeholder buying journeys.
Reporting into the Head of B2B Client Delivery, you will oversee a portfolio of complex B2B accounts while guiding the account teams responsible for their success. You will develop trusted relationships with senior client stakeholders, translate business and marketing objectives into integrated strategies, and ensure Wpromote delivers measurable value across every engagement. This role will also be responsible for identifying organic growth opportunities, managing account health and profitability, and developing account leaders across SaaS, professional services, and enterprise clients.
You Will Be
- Serving as the senior relationship leader and escalation point across a portfolio of complex B2B client accounts
- Building trusted partnerships with VP and C-suite client stakeholders and advising them on business, marketing, and growth priorities
- Overseeing the growth, retention, strategic direction, and overall health of assigned client relationships
- Identifying and advancing organic growth opportunities across existing accounts while supporting broader new business efforts
- Developing a deep understanding of each client’s business, category, market, buying committee, competitive landscape, and ideal customer profile (ICP)
- Bringing strategic and innovative ideas to client engagements by partnering with Wpromote specialists and applying a strong understanding of cross-channel marketing dynamics
- Guiding the development of integrated, full-funnel marketing strategies across channels such as Paid Search, Organic Search, Paid Social, Programmatic, YouTube, Email, and Content
- Overseeing all aspects of client statements of work, including deliverables, renewals, scope changes, and change orders
- Leading executive-level client meetings, quarterly business reviews, annual planning sessions, and other strategic conversations
- Interpreting data from analytics, CRM, and marketing automation platforms such as GA4, Salesforce, 6sense, Demandbase, Marketo, Pardot, and HubSpot to assess performance and identify opportunities to drive pipeline and revenue growth
- Ensuring marketing strategies align with client goals, sales priorities, and measurable business outcomes
- Managing the financial health and profitability of assigned accounts, including staffing, resource allocation, agency hours, forecasting, and scope management
- Collaborating with Strategy, Creative, Media, Analytics, and Martech teams to deliver cohesive campaigns that generate qualified pipeline and measurable revenue impact
- Providing strategic oversight and quality control across client deliverables
- Anticipating account risks and developing proactive plans to protect client relationships, retention, and business performance
- Leading, developing, and motivating Account Directors and other account team members while fostering collaboration, accountability, and continued growth
- Helping improve account management processes, standards, and best practices across Wpromote’s B2B practice
You Must Have
- 10-12+ years experience managing client relationships across SaaS, professional services, or other complex solution categories in an agency environment
- 5-6+ years of B2B client management experience
- Experience overseeing a portfolio of complex, enterprise-sized client relationships and guiding multiple account teams
- A demonstrated track record of strengthening client relationships, retaining business, and identifying organic growth opportunities
- Experience developing and executing integrated digital marketing strategies across Paid Search, Organic Search, Paid Social, Programmatic, Email, Content, and other relevant channels
- Experience leading full-funnel digital programs spanning awareness, demand generation, lead nurturing, pipeline acceleration, and sales enablement
- A strong understanding of B2B sales cycles, buying committees, and funnel stages from MQA through closed-won, with the ability to align marketing programs with revenue KPIs
- Experience leveraging CRM, marketing automation, and intent data platforms such as Salesforce, HubSpot, 6sense, and Demandbase to inform strategy and reporting
- The ability to translate complex media, attribution, and business performance data into clear insights and recommendations for VP and C-suite stakeholders
- Strong strategic marketing capabilities, including competitive assessments, industry analysis, audience segmentation, and go-to-market planning
- Experience successfully overseeing multiple enterprise-sized clients with combined media budgets exceeding $80 million
- Strong financial acumen, including experience managing account profitability, scopes of work, staffing plans, and resource allocation
- Proven experience managing, mentoring, and developing account leaders and cross-functional teams
- The ability to foster collaboration and influence teams across disciplines without direct authority
- Exceptional communication, presentation, negotiation, and executive stakeholder management skills
- The ability to prioritize multiple complex workstreams and perform effectively under pressure
- An energetic, solutions-oriented approach and passion for client leadership
- Bachelor’s degree in Marketing, Communications, Business, or a related field
Nice to Have
- Familiarity with multi-touch attribution and media mix modeling
- Experience supporting enterprise new business pitches and RFP responses
- Experience helping scale account management processes or capabilities within a growing B2B practice
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:
-Remote-first culture
-Unlimited PTO
-Extended Holiday break (Winter)
-Flexible schedules
-100% paid parental leave
-401(k) matching
-Medical, Dental, Vision, Life, Pet Insurance
-Sponsored life insurance
-Short Term Disability insurance and additional voluntary insurance
-Annual Class Pass credits and more!
The anticipated annual salary for this role will range from $140,000 - $165,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits.
*This position may be performed remotely in most states within the US, with some exclusions
**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
***This position is not eligible for immigration sponsorship
Important Notice: Beware of Job Scams
Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.
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