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At Citizens, we’re so much more than a bank. Behind our products, services, branches, and technology, you’ll find a collaborative group of colleagues from a diverse set of backgrounds and skills. As a Growth Strategist, you will be responsible for delivering marketing strategies and tactics within scope for Credit Cards. You will provide valuable thought partnership to product owners in creating end-to-end marketing strategies, including account acquisition, customer retention and demand generation. Your responsibilities will also include managing a marketing budget within scope and recommending allocations among tactics within business/product line strategies. Most importantly, you’ll feel valued for who you are and supported to achieve what’s important to you, personally and professionally!
As the Growth Strategist for Credit Card, your primary responsibilities are to nurture and build brand equity for Citizens' card offerings using contemporary marketing methods to drive interest, adoption and usage of the various Credit Cards on offer. This is both a strategic and executional role in which you will lead the development, advocacy, execution, assessment, and continuous improvement of integrated marketing plans.
Primary responsibilities include:
- Develop and help lead marketing strategy and vision to achieve overall business objectives and revenue goals
- Influence and partner with cross-functional team to design and deliver quarterly and annual integrated marketing plans (spanning all channels – media (paid/earned/mass), digital, direct mail, email, social, collateral, etc. to achieve business line goals and objectives.
- Manage a team to help execute on plans across acquisition and portfolio management.
- Serve as primary liaison between business lines and marketing partners, ensuring the broader marketing team is fully versed on all aspects of business line products, pricing, value proposition and competitive differentiators
- Partner with the Credit Card business leadership teams as well as key business partners to ensure understanding of and alignment on marketing strategy/plans and strategic priorities
- Navigate and prioritize requests from various line of business stakeholders while continuing to play the role as a thought leader and expert in this space
- Proactive in managing risk, ensure all programs are implemented in full compliance with defined processes and regulatory guidelines
- Ensure closed-loop analytics to measure marketing performance vs. forecast and continually refine
Qualifications & Requirements
- Strong ability to think strategically and creatively
- Credit Card marketing experience including advertising, direct, digital and public relations
- Strong channel experience in digital marketing including search, display, social and content
- Experience developing insightful and clear creative, marketing, advertising and/or media briefs, using research, data, personas, and customer journey maps
- Ability and desire to work well within a team and test and learn
- Experience managing directly/indirectly/influencing
- Ability to review data, interpret results and create actionable and measurable strategies
- Ability to manage multiple projects simultaneously while delivering on schedule/budget
- Excellent interpersonal and communication skills
- A go-getter and a doer who is accountable and has high expectations for their work
- Attention to detail
- Minimum 10+ years of marketing experience
Education
Bachelor’s degree required
Hours & Work Schedule
- Hours per Week: 40
- Work Schedule: M-F 8-5 Hybrid Schedule 4 days in office in Westwood MA , Charlotte NC or Newark DE and 1 day remote.
Pay Transparency
The salary range for this position is $155,000 - $200,000 per year, plus an opportunity to earn an annual discretionary bonus. Actual pay is based on various factors including but not limited to the work location, and relevant skills and experience.
We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more. Note, Citizens’ paid time off policy exceeds the mandatory, paid sick or paid time-away policy of every local and state jurisdiction in the United States. For an overview of our benefits, visit https://jobs.citizensbank.com/benefits .
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About UsEqual Employment Opportunity
Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability.
Equal Employment and Opportunity Employer
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Background Check
Any offer of employment is conditioned upon the candidate successfully passing a background check, which may include initial credit, motor vehicle record, public record, prior employment verification, and criminal background checks. Results of the background check are individually reviewed based upon legal requirements imposed by our regulators and with consideration of the nature and gravity of the background history and the job offered. Any offer of employment will include further information.
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