Manager, Marketing Operations

Responsibilities:

• Leadership & Team Development: 
• Assisting the Marketing Ops team with planning, hiring, and developing new hires into expert MOps professionals.
• Foster a culture of growth and innovation across the Marketing Operations team.
• Oversee tool and system needs for the Marketing Field team, including business requirements, vendor demos, implementation, and ongoing maintenance.
• Drive forward the Marketing organization’s vision of success through strategic partnership and alignment with Marketing leadership and cross-functional partners.
• Collaboration & Stakeholder Management:
• Partnering with teams in Enablement, Engineering, GTM Systems, Product, Customer Experience, Revenue Strategy, Sales, BI, and Finance for Marketing project intake, prioritization, and handoffs.
• Representing Marketing in enhancement requests and product roadmap influence, both with the Enterprise Systems team as well as the Marketing Operations Systems team.
• Maintaining strong relationships with stakeholders for cohesive execution of Marketing strategies.
• Partnering with teams for goal setting and performance tracking.
• Operational Management:
• Support strategic Field Marketing initiatives, business process transformation, and execution of standard operating procedures (SOPs) for Marketing and SDRs.
• In partnership with the Marketing Systems team, support internal tools for marketing system & process monitoring and prospect & customer communication.
• Data Analytics, Forecasting & Performance Tracking:
• Reporting on and identifying trends in Marketing performance data, from awareness to acquisition, to renewal.
• Partner with the Business Intelligence team to ensure Marketing teams are equipped with the data needed to make decisions.
• Analyze, interpret, and translate more complex data sets for the Marketing team on a regular cadence.

Job Requirements:

• Experience & Qualifications
• Minimum of 5 years as a Marketing Operations Manager or similar Operations role.
• Experience in Marketing preferred.
• Proven expertise in Marketing operations, business analysis, and program management.
• Hands-on experience with Marketing tools (e.g., Marketo, Salesforce, Demandbase/6sense, Bizzabo, Qualified, LeanData, Google Analytics, etc.).
• Experience implementing and iterating upon Marketing tools and platforms.
• Leadership & Collaboration
• Experience driving a roadmap cross-functionally.
• Strong passion for driving growth through technology, process, and innovation.
• Proven ability to manage relationships with senior stakeholders.
• Ability to partner with leadership in Product, Revenue, and Customer Experience to drive growth.
• Marketing Knowledge
• Strong understanding of marketing methodologies and best practices.
• Strong understanding of marketing operations methodologies and best practices.
• Project & Program Management
• Ability to manage complex projects and execute marketing initiatives.
• Experience in programmatic execution and program management.
• Communication & Interpersonal Skills
• Strong communication skills.
• Proven experience in presenting reports and data insights.
• Outstanding networking and relationship management skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Proven ability to partner across departments and functions.
• Problem-Solving & Adaptability
• Excellent problem-solving skills.
• Ability to proactively address challenges and adapt in a fast-paced environment.
• Commitment to continuous improvement and innovation in processes and marketing practices.

Get in on all the awesome at Instructure:

• Competitive salary, and 401k.
• Medical, dental, disability, and life insurance.
• HSA program, vision, voluntary life, and AD&D.
• Tuition reimbursement.
• Paid time off, 11 paid holidays, and flexible work schedules.
• LifeStyle Spending Account.