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Optimum

Market Business Manager

Posted 3 Hours Ago
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Hybrid
Lubbock, TX
Mid level
Hybrid
Lubbock, TX
Mid level
The Market Business Manager leads local sales performance, enhances customer experience, and reduces churn through deep market insights and cross-functional collaboration.
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Are you looking to Optimize your life? Start your exciting path to a rewarding career today!
We are Optimum, a leader in the fast-paced world of connectivity, and we're on the hunt for enthusiastic professionals to join our team! We understand that connectivity isn't just a luxury anymore - it's a necessity that empowers lives, fuels businesses, and drives innovation. A career at Optimum means you'll be enabling progress and enhancing lives by providing reliable, high-speed connectivity solutions that keep the world connected. We owe our success to our amazing product, commitment to our people and the connections we make in every community.
If you are resourceful, collaborative, team-oriented and passionate about delivering consistent excellence, Optimum is the Company for you!
We are Optimum!
Job Summary
The Market Business Manager serves as a key regional leader and subject matter expert, partnering closely with cross functional teams to drive local sales performance, elevate customer experience, and reduce churn within the assigned market. This role provides deep insight into regional trends, competitive dynamics, and customer feedback to ensure alignment between local market needs and enterprise priorities. The Market Business Manager oversees regional events, community engagement strategy, and team performance, acting as a critical connector across Sales, Marketing, Community Affairs, and Market Leadership.
This position reports to the Market Business Senior Director/Director.
Responsibilities
Market Strategy & Business Performance:
  • Monitor key business metrics across subscriber growth, financial performance, operations, customer experience, and employee engagement.
  • Prepare materials for operational reviews, senior level presentations, and business performance discussions.
  • Deliver actionable regional insights, including KPI scorecards focused on churn, penetration, competitive pressure, and market opportunities.
  • Analyze customer churn drivers and recommend targeted strategies to improve retention and recover share.
  • Provide input on strategic regional investments and ensure alignment with penetration goals, market priorities, and ROI expectations.
  • Track allocation of investments to ensure consistent execution across target geographies and operational priorities.

Events, Community Engagement & Brand Activation:
  • Oversee execution of local events to ensure brand consistency, strong merchandising, and productive lead generation contributing to monthly and quarterly sales goals.
  • Lead the regional Events team, setting event sales targets in collaboration with AMDs and the Senior Director.
  • Coach and support field teams responsible for events execution, community partnerships, and grassroots engagement.
  • Ensure the Event Manager and team have the resources, training, and support needed for success.
  • Review event performance data, optimize deployment strategies, and partner with AMD - Sales & Community to maximize impact.
  • Coordinate and attend community events, including those led by Community Affairs and national goodwill initiatives such as FIRST Robotics and Donors Choose.
  • Work strategically with HQ teams to align on national and local community initiatives to optimize resources and outcomes.

Cross-Functional Collaboration:
  • Serve as a market liaison across a highly matrixed organization, including Government Affairs, Community Relations, Construction, Field Services, Sales, Product, Marketing, and Research.
  • Support competitive intelligence efforts, providing teams with timely insights on pricing, promotions, competitor network builds, and market behavior.
  • Partner with AMD - Strategy & Operations to support large employee meetings, learning & development events, and market wide gatherings.
  • Coordinate local campaign logistics and promotional activations, ensuring full alignment between Sales, Marketing, and Community teams.
  • Provide support for regional leadership needs, including AHM preparation and logistics for executive visits.

Qualifications
Required:
  • 4-6+ years of experience in business operations, public relations, community relations, media, government, or related fields.
  • Bachelor's degree in business, communications, marketing, or related discipline preferred.
  • Demonstrated people leadership experience (direct or indirect).
  • Strong relationship building and influencing skills with success operating in a matrixed environment.

At Optimum, we're fueled by our four core pillars: Taking Ownership, Upholding Transparency, Creating Community, and Demonstrating Expertise. Our commitment to empowering employees to take responsibility and embrace proactive problem-solving underpins Taking Ownership. Upholding Transparency is at the core of our culture, with open and honest communication fostering trust among our dedicated team and loyal customers. Creating Community is more than a goal; it's our daily commitment to fostering an environment of collaboration, innovation, and positivity. Demonstrating expertise is a promise we uphold through continuous learning and engagement with our customers to consistently deliver top-quality products and services. These pillars not only shape our culture but define Optimum as a place of excellence, trustworthiness, and thriving community, and we invite you to be a part of our journey.
If you have the drive to succeed and are ready to embark on a thrilling career, seize this opportunity today, and join our winning team, so together, we'll shape the future of connectivity.
All job descriptions and required skills, qualifications and responsibilities for a particular position are subject to modification by the Company from time to time, in the Company's discretion based on business necessity.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, national origin, religion, age, disability, sex, sexual orientation, gender identity or protected veteran status, or any other basis protected by applicable federal, state, or local law. The Company provides reasonable accommodations upon request in accordance with applicable requirements.
Optimum collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and/or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state, and local law.
Applicants for employment with the Company will never be asked to provide money (even if reimbursable) as part of the job application or hiring process. Please review our Fraud FAQ for further details.
Nearest Major Market: Flagstaff
Nearest Secondary Market: Sedona

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