Own DemandFactor’s marketing strategy and execution across demand generation, ABM, digital performance, brand, content, and growth. Partner with Sales to drive measurable pipeline and ROI, manage KPIs, analytics, attribution, and budget, and build the marketing function and team from the ground up in a flexible remote environment.
DemandFactor is a data-driven B2B growth and demand-generation company helping brands find, engage, and convert their next customers. We run full-funnel programs across intent, ABM, content syndication, and performance marketing, all tied to measurable pipeline impact.
We’re looking for a Marketing Director to build and scale our marketing function. This is a hands-on and strategic role owning brand, demand gen, content, digital, and performance.
What you’ll do
- Own and execute DemandFactor’s marketing strategy
- Lead demand-gen, ABM, and digital performance programs
- Build a strong brand and high-impact content engine
- Partner closely with Sales to drive full-funnel results
- Manage marketing KPIs, analytics, attribution, and budget
- Build and grow the marketing team
What we’re looking for
- 7–10+ years in B2B marketing (demand gen, performance, growth)
- Proven success in driving measurable pipeline and ROI
- Experience building marketing functions from the ground up
- Strong analytical, strategic, and leadership skills
- Excellent communication and execution abilities
Why DemandFactor
- High-impact leadership role
- Full ownership and autonomy to shape marketing
- Data-driven, innovative environment
- Flexible, remote workplace
Similar Jobs
Fintech
Leads and builds a dedicated Retirement & Wealth marketing organization spanning product, segment, brand, communications, demand generation, lifecycle engagement, sales enablement, creative, and marketing operations. Develops integrated B2B, B2C, and B2B2C strategies, drives demand and asset growth, oversees customer engagement and marketing technology, and connects investment to measurable revenue, pipeline, retention, and brand outcomes. Partners with executive leadership and cross-functional teams in a regulated financial-services environment.
Top Skills:
Account-Based MarketingArtificial IntelligenceCampaign OrchestrationCRMCustomer Data AnalyticsLead ManagementMarketing AutomationPersonalizationPredictive AnalyticsSeo/SemSocial Media
8 Days Ago
Healthtech
Leads marketing measurement and analytics strategy, including Marketing Mix Modeling, Multi-Touch Attribution, experimentation, dashboards, forecasting, and campaign optimization. Manages 8–12 data scientists and analysts, partners with marketing and finance leaders, oversees analytics capabilities and budgets, and presents data-driven recommendations to senior executives.
Top Skills:
A/B TestingGoogle AnalyticsIncrementality TestingMarketing Mix ModelingMulti-Touch AttributionNeustarNielsenPythonRSQLTableau
eCommerce • Retail • Software • Sports
Leads Fanatics’ marketing investment strategy, budget, and effectiveness program. Owns annual planning, quarterly reforecasting, brand-versus-performance allocations, return guardrails, marketing mix modeling, incrementality testing, metric standards, and executive reporting. Partners with Finance, Data Science, and Analytics, builds the investment and effectiveness team, and guides budget shifts using causal evidence, response curves, CAC, payback, and cohort value models.
Top Skills:
ChatgptClaudePythonRSQL
What you need to know about the Seattle Tech Scene
Home to tech titans like Microsoft and Amazon, Seattle punches far above its weight in innovation. But its surrounding mountains, sprinkled with world-famous hiking trails and climbing routes, make the city a destination for outdoorsy types as well. Established as a logging town before shifting to shipbuilding and logistics, the Emerald City is now known for its contributions to aerospace, software, biotech and cloud computing. And its status as a thriving tech ecosystem is attracting out-of-town companies looking to establish new tech and engineering hubs.
Key Facts About Seattle Tech
- Number of Tech Workers: 287,000; 13% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Amazon, Microsoft, Meta, Google
- Key Industries: Artificial intelligence, cloud computing, software, biotechnology, game development
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Madrona, Fuse, Tola, Maveron
- Research Centers and Universities: University of Washington, Seattle University, Seattle Pacific University, Allen Institute for Brain Science, Bill & Melinda Gates Foundation, Seattle Children’s Research Institute
