Lead marketing for a 350,000 sq ft urban retail center and other properties, developing strategy, driving revenue-generating activations, managing budgets, media planning, digital growth, tenant partnerships, visual merchandising, and performance reporting to increase traffic, tenant sales, and NOI.
MARKETING DIRECTOR www.bhproperties.com
COMPANY
BH Properties is a privately held commercial real estate investment firm focused on value-add acquisitions in office, industrial, retail, and multi-family properties throughout the Western United States, along with investments in distressed debt and ground leases. The Company is vertically integrated, with offices in Los Angeles, San Francisco, Seattle, Riverside, Phoenix, Dallas, and Houston, and can acquire and close transactions without the need for lengthy due diligence periods. Our 31-year track record and balance sheet allow us to move quickly and creatively, structuring acquisitions to satisfy sellers’ needs in a highly competitive market. Today, the Company owns and operates approximately 10M square feet across 18 states.
POSITION
The Marketing Director will be primarily responsible for a portfolio of Company-owned assets throughout the greater Pacific Northwest and California with an emphasis on marketing and social media management.
The role is highly visible, both internally and externally, requiring skills and experience in leadership, management, and communication.
LOCATION
Seattle, WA
REPORTING
Senior Asset Manager
RESPONSIBILITIES
$120K - $150K
We offer an excellent compensation package along with a chance to grow and develop with a well-capitalized, privately held, entrepreneurial investment group understanding that it is not just a job, but a career. For immediate consideration please submit your resume with salary requirements. Resumes submitted with salary requirements will be considered a priority.
COMPANY
BH Properties is a privately held commercial real estate investment firm focused on value-add acquisitions in office, industrial, retail, and multi-family properties throughout the Western United States, along with investments in distressed debt and ground leases. The Company is vertically integrated, with offices in Los Angeles, San Francisco, Seattle, Riverside, Phoenix, Dallas, and Houston, and can acquire and close transactions without the need for lengthy due diligence periods. Our 31-year track record and balance sheet allow us to move quickly and creatively, structuring acquisitions to satisfy sellers’ needs in a highly competitive market. Today, the Company owns and operates approximately 10M square feet across 18 states.
POSITION
The Marketing Director will be primarily responsible for a portfolio of Company-owned assets throughout the greater Pacific Northwest and California with an emphasis on marketing and social media management.
The role is highly visible, both internally and externally, requiring skills and experience in leadership, management, and communication.
LOCATION
Seattle, WA
REPORTING
Senior Asset Manager
RESPONSIBILITIES
- Develop and execute a comprehensive annual marketing strategy for the 350,000-square-foot, multi-level urban retail center in downtown Seattle and other retail properties in California, aligning initiatives with BH Properties’ investment objectives, leasing strategy, and NOI growth targets.
- Drive revenue-generating business development initiatives by monetizing center assets including digital directories, LED screens, experiential pop-ups, sponsorship activations, short-term leasing kiosks, media placements, and seasonal programming to support tenant sales and property income goals.
- Strengthening retail partner relationships by collaborating closely with national and local tenants to co-create traffic-driving campaigns, grand openings, product launches, cross-promotions, and center-wide activations that increase dwell time and conversion.
- Build and manage the annual marketing budget funded through retailer contributions and ownership allocations; strategically deploy funds across events, digital advertising, paid media, experiential programming, PR, and creative production to maximize ROI.
- Oversee all visual merchandising, branding, and signage standards including storefront presentation, common area aesthetics, wayfinding, digital displays, holiday décor, and experiential installations to maintain a premium.
- Lead marketing communications during renovations, redevelopment, or re-tenanting initiatives, ensuring clear shopper messaging, leasing support materials, construction mitigation campaigns, and positive repositioning narratives during asset transitions.
- Direct media planning and buying strategy, identifying the most effective channels (digital, social, out-of-home, streaming, influencer partnerships, geo-targeted campaigns) to reach residents, office workers, tourists, and regional shoppers.
- Lead digital growth and customer engagement initiatives, expanding social media presence, influencer collaborations, paid social performance, email marketing, SMS database growth, CRM data capture, and shopper analytics to increase repeat visitation and measurable engagement.
- Oversee marketing financial forecasting and performance reporting, tracking KPIs including traffic, sales trends, campaign ROI, tenant participation, sponsorship revenue, and digital engagement metrics; adjust strategies quarterly based on performance insights.
- Attend select conferences and industry events.
- Bachelor’s degree in sales, marketing, business administration, or a related field required; advanced or graduate degree preferred.
- Minimum of 10 years of mall marketing and/or related retail marketing experience, with a demonstrated track record of success in urban retail centers and high-profile shopping environments.
- Solid knowledge of retail management, marketing, and advertising principles, along with a practical working understanding of the media industry, including traditional and digital channels.
- Experienced in MS Office 365 (MS Teams & other applications), and MS Excel.
- Must be highly organized, detail oriented, and able to manage multiple and concurrent projects to achieve goals.
- Comfortable in a collaborative team-oriented environment.
- Exceptional communication and interpersonal skills.
$120K - $150K
We offer an excellent compensation package along with a chance to grow and develop with a well-capitalized, privately held, entrepreneurial investment group understanding that it is not just a job, but a career. For immediate consideration please submit your resume with salary requirements. Resumes submitted with salary requirements will be considered a priority.
Top Skills
Ms Office 365,Ms Teams,Ms Excel,Crm,Email Marketing,Sms Marketing,Social Media Platforms
Similar Jobs
Artificial Intelligence • Big Data • Cloud • Information Technology • Software • Big Data Analytics • Automation
The Director of Marketing AI Transformation will lead AI initiatives in Marketing, focusing on strategy, enablement, governance, and optimization to drive impact and efficiency.
Top Skills:
AIAnalytics ToolsContent Generation ToolsCRMMapsMarketing Operations
AdTech • Artificial Intelligence • Marketing Tech • Software • Analytics
Lead go-to-market strategies for AI-driven marketing solutions, identify market opportunities, collaborate on product development, and create compelling marketing content.
Top Skills:
AdtechAIMartech
Blockchain • Fintech • Payments • Financial Services • Cryptocurrency • Web3
Lead and scale a global product marketing team for Circle's digital assets and liquidity products. Define product vision, positioning, GTM strategy, competitive intelligence, and enablement to drive adoption and revenue. Collaborate cross-functionally to execute launches, inform roadmap with data-driven insights, and mentor high-performing marketers.
Top Skills:
ArcBlockchainCircle MintCircle Payments NetworkCryptoDefiFxPaymentsStablecoinUsdc
What you need to know about the Seattle Tech Scene
Home to tech titans like Microsoft and Amazon, Seattle punches far above its weight in innovation. But its surrounding mountains, sprinkled with world-famous hiking trails and climbing routes, make the city a destination for outdoorsy types as well. Established as a logging town before shifting to shipbuilding and logistics, the Emerald City is now known for its contributions to aerospace, software, biotech and cloud computing. And its status as a thriving tech ecosystem is attracting out-of-town companies looking to establish new tech and engineering hubs.
Key Facts About Seattle Tech
- Number of Tech Workers: 287,000; 13% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Amazon, Microsoft, Meta, Google
- Key Industries: Artificial intelligence, cloud computing, software, biotechnology, game development
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Madrona, Fuse, Tola, Maveron
- Research Centers and Universities: University of Washington, Seattle University, Seattle Pacific University, Allen Institute for Brain Science, Bill & Melinda Gates Foundation, Seattle Children’s Research Institute
