Campaign Manager

This is a remote position.

Company:

EPR Fireworks

Role:

Campaign Manager

Reports to:

VP of Marketing

Location:

Remote, with travel to support events as needed

About EPR Fireworks

EPR is a leading provider of cloud-based unified records management and operations software for fire and emergency medical services agencies. Since its founding in 2016, EPR has established itself as a trusted technology partner to approximately 500 fire and EMS agencies across 35 states. The company's comprehensive, cloud-based platform delivers an integrated solution encompassing incident reporting, electronic patient care records, fire prevention, workforce management, equipment logistics, training and certifications, advanced analytics, and community engagement capabilities.

EPR's platform development follows a continuous feedback methodology, incorporating insights from fire chiefs, department officers, medical directors, inspectors, and frontline fire and EMS personnel. The company's team includes numerous former and current firefighters and EMTs, ensuring authentic industry perspective in product design and functionality. With NERIS V1 compatibility and over 270 pre-configured reports, EPR Fireworks provides customizable solutions supported by exceptional customer service. The platform's integrated architecture eliminates data silos while ensuring regulatory compliance with evolving requirements.

About the Opportunity

EPR is seeking a strategic and hands-on Campaign Manager to own the campaigns and channels that turn marketing strategy into measurable growth. This role will evaluate and develop target audiences, segments, and account lists, then build and execute integrated campaign strategy across email, webinars, nurture, lead generation, and other demand-generation programs, connecting marketing activity directly to engagement, qualified opportunities, and pipeline. You will also help bring new products to life in the market and launch new marketing channels, such as direct mail.

The ideal candidate is equally comfortable building a campaign strategy and rolling up their sleeves to execute it. This person will own programs from concept through measurement, coordinating target audiences, messaging, channels, timelines, follow-up, and reporting.

Campaigns are the primary focus, and this role also owns planning for EPR's in-person and virtual events, including detailed logistics coordination, with travel to support events when needed. The Campaign Manager will turn events into campaigns through pre-event targeting and promotion and disciplined post-event follow-up.

EPR is looking for a curious, data-driven marketer who enjoys experimenting, moves quickly, and continually asks what is working, what is not, and what should happen next.

Bring your excitement, experience, and desire to own marketing channels, with exposure to multiple areas of marketing.

Key Responsibilities Include:

·       Targeting & Audience Development: Evaluate, develop, and refine target audiences, segments, and account lists using CRM data, market research, and campaign results, so every campaign is focused on the agencies most likely to engage and convert.

·       Campaign Strategy & Execution: Develop and execute integrated, multi-channel campaign strategy across email, webinars, digital channels, and other growth programs, from concept and messaging through launch, optimization, and follow-up.

·       Email & Nurture: Build and optimize email campaigns, audience segmentation, nurture programs, webinar communications, and follow-up designed to move prospects through the buyer journey.

·       Webinars: Plan and execute webinars end to end, including topic development, speaker coordination, promotion, registration, live execution, follow-up, and performance analysis.

·       Events (In-Person & Virtual): Own planning and logistics for conferences, tradeshows, and virtual events, including vendors, shipping, registrations, timelines, and budgets, plus pre-event promotion and post-event follow-up. Travel to support events when needed.

·       Product Launches: Help bring new products to life through launch campaigns, messaging, and go-to-market programs in partnership with Product and Sales.

·       New Channels: Test, launch, and scale new marketing channels, such as direct mail, measuring what works and building it into the campaign mix.

·       Lead Generation & Conversion: Partner closely with Sales to improve the path from marketing engagement to qualified conversation and pipeline.

·       Campaign Measurement: Track campaign performance, conversion rates, sourced and influenced pipeline, and channel effectiveness. Translate results into recommendations for future targeting and investment.

·       Marketing Operations: Maintain strong campaign processes, audience lists, attribution, CRM hygiene, and reporting in partnership with Sales and Revenue Operations.

·       Partner Marketing: Support select co-marketing opportunities with strategic partners, including joint launches, webinars, and campaigns when appropriate.

·       Cross-Functional Collaboration: Work closely with Sales, Product, Customer Success, and the VP of Marketing to bring campaigns and go-to-market initiatives to market.

Critical Skills:

·       3-5 years of experience in campaign marketing, demand generation, growth marketing, email marketing, or B2B SaaS marketing.

·       Demonstrated experience evaluating and developing target audiences and executing multi-channel campaign strategy from planning through measurement.

·       Strong email marketing skills, including segmentation, nurture, A/B testing, and performance analysis.

·       Hands-on experience planning, promoting, and running webinars.

·       Experience planning in-person and virtual events with detailed logistics, and willingness to travel to support events when needed.

·       Ability to connect marketing activity to measurable outcomes including engagement, qualified opportunities, pipeline, and revenue.

·       Strong project management skills with the ability to manage multiple campaigns, events, and deadlines simultaneously.

·       Comfortable working within CRM, marketing automation, webinar, analytics, and campaign management platforms.

·       Data-driven, curious, and comfortable testing new approaches and continuously improving performance.

·       Experience with product launches or new channels such as direct mail is a plus.

The Ideal Candidate:

·       Experience in B2B SaaS, GovTech, public safety, or another complex B2B market is preferred.

·       A hands-on marketer who enjoys both planning the campaign and executing the details.

·       Thinks audience first: who we should reach, why they should care, and which message and channel will move them.

·       Moves with urgency. You’re comfortable making decisions, executing quickly, and adjusting based on results rather than waiting for perfect conditions.

·       Understands that a successful campaign begins well before launch and continues well after the first send, through follow-up and optimization.

·       Commercially minded and interested in how marketing ultimately contributes to pipeline and revenue.

·       Organized enough to manage detailed execution while maintaining sight of the larger growth objective.

·       Collaborative, low-ego teammate who communicates clearly, takes ownership, and follows through.

·       Curious and tech-forward, with an interest in using automation and AI to improve marketing productivity and performance.