Marketing Lead - Government Industry

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.

Team & Role:

Join one of Logitech’s fastest-growing teams as we accelerate our success building innovative technology solutions for our customers.  We’re seeking a dynamic, seasoned, highly collaborative marketing professional to play a pivotal role driving Logitech’s expansion in the government industry vertical by bringing a deep understanding of the IT decision-maker customer and channel partner audiences and leading global marketing efforts for this vertical.  In this role, you will craft strategic marketing and communications plans and programs, serving as the linchpin across a global matrixed organization and collaborating with cross-departmental colleagues to elevate Logitech’s position in the marketplace. 

Your Contribution:

Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviors and values you’ll need for success at Logitech. In this role you will drive:

Key Responsibilities: 

• Marketing strategy and planning: create marketing strategies, integrated campaigns, and programs to build awareness, drive demand, and nurture qualified government IT decision-maker leads, partnering closely with demand generation, product marketing and communications colleagues. 
• Audience insights and trends:  provide deep insights into the target IT decision maker buyer and influencer audiences, buying process and considerations, and stay abreast of the latest government technology procurement regulations and trends in partnership with customer insights colleagues. Cultivate an ongoing feedback loop with regional marketing and sales teams to inform plans. 
• Foundational materials including messaging, personas, competitive positioning and customer journeys.    
• Content plans and creation:  develop, direct the development of and maintain a body of compelling marketing content and collateral (e.g., white papers, product datasheets, digital ads, event presentations, and sales enablement materials) aligned with market trends, campaign plans, and portfolio priorities in partnership with content teams and external agencies.  
• Channel marketing and enablement: Partner with channel marketing and sales enablement colleagues to develop robust co-marketing and enablement initiatives and resources that empower partners to successfully position and sell Logitech for Government solutions.
• Industry partnerships: collaborate with partnership marketing, communications and business development colleagues to identify and engage key alliance partners, industry organizations and influencer communities.   
• Performance monitoring and optimization:  Analyze campaign performance to measure impact, optimize spend, and shape strategy, in collaboration with marketing analytics, demand generation, and channel marketing colleagues.  

Key Qualifications:

• Exceptional proven relevant B2B vertical marketing experience in the technology sector
• Deep understanding of and experience marketing to the government IT decision maker buyer and channel partner audiences in the US and global markets
• Channel marketing experience 
• Team/interpersonal: ability to collaborate and influence across functions and groups in a highly matrixed, growing organization and with external agencies and partners 
• Ability to translate insights into impact: build plans, identify and execute the highest impact ideas and tactics to achieve business objectives
• Communication:  excellent writing, editing, presentation and public speaking skills 
• Strong analytical skills 
• Track record of delivering exceptional business results
• Bachelor’s degree or equivalent industry experience

Location:

At Logitech, we empower global collaboration by providing a flexible hybrid work model. Depending on the role and team needs, this may include working remotely, on-site, or a blend of both. If relocation is required for this position, we will communicate the expected timeline and support offered.

This is a full-time hybrid role and we are open to candidates in the San Jose and Irvine (CA); Dallas (TX) and Doral/Miami (FL) Metro Areas. The successful candidate is expected to be in the office a minimum of two/three days a week. However, we may be open to an exceptional candidate in

Travel:

This role requires approximately up to 20% travel for internal meetings & team events, industry conferences (as required/needed), and on-site events.

Compensation:

This position offers an annual salary of typically between $ 150K and $ 220K depending on location and experience.

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Logitech offers benefits such as Medical Coverage, Dental Coverage, Vision Coverage, Traditional and Roth 401(k) Plans, Flexible Spending Accounts, Employee Share Purchase Plan (ESPP), Basic and Additional Life Insurance, Disability Coverage, Adoption and Surrogacy Assistance, Tuition Reimbursement Plans, Commuter Benefits, Paid Time Off, Paid Holidays, Bereavement Leave, and Paid Parental Leave.  

Logitech also offers Wellness Programs, Health Savings Account Plans, access to Expert Medical Opinions, Identity Theft Protection, Breast Milk Delivery to Nursing Mothers on Business Travel, access to a Group Legal Plan, Donations Matching Programs, Employee Product Discounts, and access to Auto, Home, and Pet Insurance.

Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house.
Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don’t meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you!

We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can’t wait to tell you more about them being that there are too many to list here and they vary based on location.
All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at +1-510-713-4866 for assistance and we will get back to you as soon as possible.