Marketing Manager

About Workstreet

At Workstreet, we’re on an exciting journey to help businesses scale securely by designing and implementing cutting-edge security and compliance programs. As a fast-growing startup, we specialize in a wide range of frameworks—including SOC 2, ISO 27001, GDPR, CMMC, NIST 800-171, NIST 800-53, and FedRAMP—empowering companies to meet regulatory requirements and enhance their cybersecurity posture from day one.

About the role

We're looking for our first Marketing Manager to own positioning, messaging, and full-funnel marketing strategy for our professional services. You'll be a T-shaped marketing generalist who can both develop strategy and execute tactically, while also managing external agencies and contractors to scale our marketing efforts. 

This is a high-impact, high-visibility role reporting directly to the SVP, Revenue. You'll work closely with our sales team, subject matter experts, and leadership to accelerate growth. 

What you'll do

Positioning & Messaging 

● Refine Workstreet's positioning against traditional Big 4 consulting and other MSPs 

● Develop compelling messaging around our Vanta partnership advantage 

● Create differentiated value propositions for different customer segments (Series A vs Series C+ companies) 

● Audit and refresh all customer-facing materials (website, sales decks, proposals) 

Sales Enablement 

● Create customer case studies and success stories highlighting our unique value 

● Develop competitive intelligence and win/loss analysis framework 

● Train sales team on positioning and messaging 

Agency & Vendor Management 

● Source, evaluate, and manage external agencies for content creation, paid advertising, and SEO 

● Coordinate with freelance writers, designers, and specialists to execute marketing campaigns 

● Manage agency relationships and ensure deliverables align with our positioning and brand 

● Build hybrid marketing model combining internal strategy with external execution 

Content & Demand Generation 

● Partner with our co-founders (industry thought leaders) to develop content calendar 

● Oversee content creation through external agencies and freelancers 

● Develop webinar and event strategies to generate demand 

● Manage paid advertising campaigns through agency partners 

Market Intelligence 

● Conduct customer interviews and market research to refine ICPs 

● Analyze buyer journey and optimize conversion touchpoints 

● Track competitive landscape and positioning shifts 

● Provide market insights to inform product/service roadmap 

Who You Are

Experience 

● 3-5 years of marketing experience at early-stage B2B SaaS companies (product marketing, demand gen, or growth marketing) 

● Experience managing external agencies, freelancers, and contractors 

● Track record of developing positioning, messaging, and executing marketing campaigns 

● Background in cybersecurity, compliance, or developer tools preferred 

Mindset 

● Startup DNA: Thrives in fast-paced, high-growth environments with limited resources 

● Ownership Mentality: Takes initiative and drives projects to completion across internal and external teams 

● Customer-Obsessed: Deeply understands buyer needs and can translate them into effective marketing 

● Results-Oriented: Focuses on metrics that drive business outcomes, not vanity metrics 

● Agency Partner: Comfortable being the "client" and managing external relationships effectively 

What We Offer

• Career Development: Clear path with mentorship and training opportunities
• Competitive Compensation: A competitive base salary with regular performance reviews linked to merit-based appraisals and bonus opportunities.
• Growth Opportunity: Early-stage company with significant room for career advancement.
• Remote-First Culture: Flexibility to work from anywhere while collaborating with a global team.

Workstreet Is An Equal Opportunity Employer

As an equal opportunity employer, Workstreet is committed to providing employment opportunities to all individuals. All applicants for positions at Workstreet will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.