National Sales Manager

About Fischer & Wieser Specialty Foods, Inc

Fischer & Wieser Farmstead is a national manufacturer of specialty food products based in Fredericksburg, Texas. For more than 50 years, our mission has been to create flavorful experiences that make people happy.

We take pride in producing top-quality products, supporting one another like family, serving our customers with excellence, and doing the right thing even when it isn't the easiest path. We work hard, care about the people around us, and believe a little laughter along the way makes the journey better.

We are looking for team members who communicate well, enjoy building relationships, and take pride in representing our company. Successful candidates are professional, customer-focused, willing to learn, and committed to delivering exceptional service.

Ready to Grow Something?

The National Sales Manager is responsible for accelerating growth across Fischer & Wieser Farmstead's key sales channels, including grocery, specialty retail, club, foodservice, and other wholesale channels. This role is focused on developing new business opportunities while growing strategic customer relationships that drive long-term success.

This is a hands-on role for a proven closer who enjoys opening doors, creating opportunities, and building relationships that turn into business. The successful candidate will be comfortable prospecting, presenting, negotiating, and closing while working across distributors, retailers, operators, brokers, and other channel partners.

Success in this role means identifying new opportunities, expanding distribution, increasing product utilization, and creating profitable solutions for both our customers and Fischer & Wieser Farmstead.

Your Mission

Drive profitable sales growth by securing new business, expanding product usage, and building strategic partnerships, focusing on the channels where you bring the strongest experience and relationships.

Reports To

VP of Sales & Business Development

Compensation & Incentives

Salary Range: $75,000 - $120,000 annually, plus up to 20% bonus potential. Starting compensation will be based on experience, qualifications, and overall fit for the role.

Location & Travel Requirements

This is a national sales role and may be based anywhere within the United States.

Willingness to travel up to 40% to support customers, distributor partners, industry events, trade shows, and business development activities.

What You'll Own

• Drive sales growth across targeted accounts in your strongest channels, including grocery, specialty retail, club, foodservice, or other wholesale channels.
• Develop, manage, and expand strategic customer relationships to increase sales, improve margins, and strengthen long-term partnerships.
• Collaborate with customers to develop product placements, merchandising programs, menu applications, ingredient opportunities, and promotional initiatives that support sales growth.
• Build and maintain relationships with distributors, brokers, retailers, operators, ingredient manufacturers, and key customer decision-makers across your channels.
• Manage key distributor and retail partner relationships with a focus on profitable growth, gross margin optimization, and strategic account development.
• Oversee broker activities to ensure execution against sales objectives, customer priorities, and growth targets.
• Develop, negotiate, and evaluate promotional programs to maximize return on investment and profitable sales growth.
• Analyze sales performance, market trends, and customer opportunities to identify and execute growth strategies.
• Partner cross-functionally with Marketing, Product Development, Operations, Customer Service, Finance, and leadership teams to deliver exceptional customer support and business results.

  The Right Ingredients

• Established customer relationships and a strong book of business within one or more of the following channels: grocery, specialty retail, club, foodservice, or other wholesale channels.
• 4+ years of successful sales experience in grocery, specialty retail, club, foodservice, or other wholesale channels, preferably within the food, beverage, or related consumer packaged goods industries.
• Demonstrated success developing new business opportunities and driving profitable sales growth.
• Experience working with distributors, retailers, brokers, operators, or related trade channels within your areas of expertise.
• Excellent communication, presentation, negotiation, and relationship-building skills.
• Ability to identify opportunities beyond traditional product placement, including menu applications, ingredient inclusion, private label, and strategic partnership opportunities.
• Highly relationship-oriented, commercially sharp, and execution-focused.
• Comfortable operating independently in an entrepreneurial, fast-paced environment.
• Proficient in Microsoft Office applications.