Product Director

Are you looking to join a company that is experiencing high growth? Do you want to be a pioneer in an industry that is at the forefront of digital transformation? If so, keep reading - this may be the perfect opportunity for you.

About L2L:

L2L is on a mission to empower workers to manufacture better together. The Connected Workforce Software market is exploding, and L2L is at the forefront, providing software that enables manufacturing facilities to drive efficiency and productivity across the plant floor. Our modern technology provides real-time visibility and action-driving tools that enable the entire workforce to systematically identify and solve problems, and provides workers with the personalized information they need to do their best work. L2L thereby improves overall equipment effectiveness, reduces unplanned downtime, and ensures managers have the insights they need to make better decisions. 

L2L is backed by M33 Growth, a growth-focused private equity firm in Boston, Massachusetts that provides both capital and resources to develop already-great businesses into market leaders.

We’re hiring a Product Director, who will partner closely with our Chief Strategy Officer, to lead our Maintenance & Task Management product portfolio, one of L2L’s most impactful and widely used product areas. This is a senior, highly strategic role with full end-to-end ownership—from vision → roadmap → delivery → customer value and long-term success.

Our north star is simple: Bring simplicity beyond complexity to the shop floor, increase worker capacity, and unlock a more preventive, connected future for manufacturing.

 Here’s how you can drive action that matters. 

1. Drive value experience: Build and execute a product strategy that drives the value experience for new and existing customers to drive ARR and increased ACV through rapid adoption, balancing strategy & execution.
2. Achieve high adoption & engagement through product simplification. Accelerate time to value through a focus on simplification and capabilities that drives faster site to site deployments to power expansion and scalable impact.
3. Shape the future state: Champion the evolution of the product toward an AI-driven, preventive maintenance solution; using data-backed insights and confident leadership to influence direction and challenge legacy thinking.

Product Strategy and Planning:

• Own end-to-end success for selected products from concept through delivery and ongoing market success. Define and own the core metrics measuring adoption and retention that achieve company goals.
• Drive product planning based on external and internal inputs to shape the approach to future offerings with successful product/market fit that are aligned with business objectives.  
• Articulate the product roadmap to drive internal planning and consensus-building and evangelize in external communication to customers, partners and industry analysts.
• Perform market analysis to identify high-value opportunities for growth and expansion; provide recommendations for prioritized investment. 
• Create business plans with financial assessments to evaluate new investment opportunities for planning and buy-in with the Product Leadership team.
• Own the end-to-end lifecycle for all products, driving portfolio optimization by identifying opportunities for simplification, defining clear end-of-life (EOL) strategies, and executing seamless customer migration plans to focus resources on high-impact initiatives.
• Assess competitors and evaluate features/functions of their products, pricing models, and positioning to drive internal strategies. 
• Collect and assimilate inputs from customers, market trends, competitive influence, and industry analysts, as well as internal sources, including Sales, Technical Services, and Marketing. 

Agile Product Delivery: 

• Owning the product backlog and prioritization for your product portfolio. I.e. overseeing the creation, refinement, and prioritization of the product backlog to maximize the value delivered to the users, customers and business.
• Build and maintain continuous delivery of user/ customer value i.e. breaking down large features into smaller, iterative deliverables and establishing continuous feedback loops (user testing, analytics, A/B testing) to inform data-driven decisions and improve user experience.
• Lead and guide the cross functional development team in removing impediments and assessing their agile maturity to foster continuous improvement.
• Serve as a responsive facilitator for the development team, providing clear and quick answers to prevent bottlenecks.
• Foster an environment of high psychological safety where all questions, ideas, and concerns are welcomed and addressed.
• Ensure team alignment by proactively clarifying requirements, clear definition of done, preventing developer "guessing" and surfacing risks early.
• Engage with customers to collect, synthesize and prioritize feedback and insight on feature requirements and determine MVP capabilities.  
• Create core messaging content for use by Marketing; work closely with Product Marketing.
• Participate in user experience initiatives with the use of product telemetry, usage analytics, and customer feedback.

• Minimum 8 years demonstrable product management experience with a track record of shipping successful, user-centric products in the B2B SaaS Industrial software space
• Demonstrable strong working knowledge of CMMS & Connected worker tools and processes on factory floors.
• Deep curiosity and empathy for frontline workers; passionate about building intuitive, high-impact tools.
• Ability to work in a fast-paced, sometimes chaotic environment including a high tolerance for ambiguity and able to chart a path forward with limited definition.
• Extremely well organized with excellent prioritization and time management skills
• Comfortable balancing scrappy validation work with longer term product scaling 
• Strong interpersonal skills, with the ability to build trust and confidence with peers and other stakeholders
• Skilled communicator & negotiator with the courage and ability to take a strong position as required. 
• AI literate i.e. well versed in prompt engineering: Crafting effective prompts to get the best results from AI models. Problem-solving: Analytical thinking to address complex challenges in AI development and data interpretation: extracting actionable insights from data to guide decision-making.

Our values are at the core of everything we do. We believe in collaboration because we’re better together. We embody a mindset of continuous improvement, bold thinking, curiosity, and adapting with purpose. We take ownership by stepping up, taking responsibility, and driving results. And we lead with positivity, supporting ourselves and each other. Interested in seeing our values in action? 

L2L is the only Connected Workforce platform unifying team collaboration, maintenance, and OEE for data-driven decisions within your workflow.

We help manufacturers improve performance by connecting the right people to the right information and insights to solve problems. Our platform boosts productivity, streamlines operations, and fosters a connected and high-performing workforce.

• Real-time visibility and action: Equip frontline teams to be problem solvers with seamless task visibility, disruption management tracking, work execution, and AI-driven knowledge management.
• Data-driven insights: Connect data to tasks and actions, identify bottlenecks, and optimize workflows to ensure smooth operations across all teams, lines, and shifts.
• Collaborative problem-solving: Share best practices across the enterprise and foster a culture of continuous improvement at scale.

L2L isn’t just a short-term fix. It’s a system designed to drive continuous improvement and keep your workforce connected, empowered, and high-performing.

We are backed by M33 Growth, a growth-focused private equity firm in Boston, Massachusetts, that provides capital and resources to develop already-great businesses into market leaders.