Why Sony Interactive Entertainment?
Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.
Programmatic Campaign Manager
US (hybrid) - will require quarterly syncs onsite in San Mateo
Role Purpose
The Programmatic Campaign Manager is responsible for driving performance and execution of advertiser campaigns sold through PlayStation’s programmatic advertising business across the full campaign lifecycle. This role operates directly within DSP platforms, managing programmatic media execution, optimization strategies, and performance outcomes for advertising clients. Working closely with Sales, Product, Data, and Ad Tech partner teams. The role helps deliver scalable advertising solutions that support client objectives, revenue growth, and adoption of PlayStation advertising products and inventory.
Key Responsibilities
Campaign Ownership and Execution
- Own end-to-end execution of programmatic campaigns including planning, setup, launch, optimization, and reporting within DSP platforms
- Manage PMP, Programmatic Guaranteed, and open exchange campaigns
- Ensure campaigns meet delivery, pacing, and performance targets
Programmatic Strategy and Optimization
- Optimize campaigns using bid strategies, audience segmentation, frequency controls, and inventory selection
- Monitor performance across display, video, and CTV
- Identify opportunities to improve campaign efficiency, performance, and spend allocation
Supply and Inventory Collaboration
- Work with internal & external teams and platforms to ensure deal health, troubleshooting, and inventory alignment
- Support deal troubleshooting including bid rates, win rates, and delivery issues
- Contribute to supply path optimization and inventory performance insights
Client Strategy and Partnership
- Partner with Client Partners to align programmatic execution with client KPIs and objectives
- Provide recommendations on targeting, deal structure, and media strategy
- Support client education on programmatic capabilities and performance drivers
Performance Analysis and Measurement
- Analyze campaign performance across DSPs including CTR, CPA, viewability, and conversion metrics
- Collaborate with analytics SMEs on attribution, audience insights, and measurement frameworks
- Utilize third-party verification tools and reporting solutions
Qualifications
- 4 or more years of experience in programmatic advertising or digital media
- Hands-on experience managing campaigns within DSP platforms such as The Trade Desk or DV360, Maestro or similar curation platforms
- Strong understanding of RTB, PMP, and Programmatic Guaranteed deal types
- Experience optimizing campaigns across display, video, or CTV
- Strong analytical skills and proficiency in Excel or similar tools
- Proven ability to manage multiple campaigns in a fast-paced, client-facing environment
- Strong verbal and written communication skills, including presenting insights and recommendations to clients
- Strong communication and stakeholder management skills
Preferred
- Experience working with SSPs or ad servers
- Familiarity with measurement and verification tools such as IAS, Nielsen, Double Verify, or Comscore
- Understanding of identity solutions and audience targeting strategies
- Basic knowledge of SQL or data analysis tools
- Previous experience in gaming, entertainment, or consumer industries
- Experience influencing client strategy and adoption of digital advertising solutions
Success Metrics / KPIs
- Campaign performance against KPIs including delivery, CTR, CPA, and ROI
- Programmatic revenue contribution and adoption
- Campaign efficiency including pacing accuracy and performance improvements
- Client satisfaction and programmatic adoption
- Quality and impact of optimization recommendations
#LI-SF1
At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.
Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.
In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.
Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.
Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
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